Steve's Digicams - Breaking News - Sony 1/7/2009 Press Release


Press Release - January 7, 2009


Sony Cyber-shot DSC-W220

LAS VEGAS (CES Booth #14200), Jan. 7, 2009 - Sony today announced a new 12-megapixel Cyber-shot camera (model DSC-W220) that combines powerful imaging features with intelligence to make taking great pictures easy.

The entry-level W model has features that until now were only found in high-end models (DSC-W150 and DSC-W170), including Intelligent Scene Recognition and Dynamic Range Optimizer.

"This camera is perfect for customers who forget to change settings to the right scene mode, do not have the time to change settings or do not know what setting to use" said Karim Noblecilla, senior product marketing manager in the Digital Imaging Division at Sony Electronics. "It chooses the correct scene mode, which makes it easy to use."

Intelligent Scene Recognition automatically recognizes a total of five scenes-twilight portrait, twilight, twilight using a tripod, backlight and backlight portrait. It optimizes camera settings for shooting situations, taking an additional shot in low and bright light scenarios when there are two different approaches to shooting a scene so users can choose which picture they would like to keep.

The camera's Dynamic Range Optimizer uses a sophisticated algorithm to determine the best exposure and contrast settings in almost any shooting environment, giving images a natural look with clearer details that match what you see with your naked eye.

Sony Cyber-shot DSC-W220

The W220 camera has a 2.7-inch LCD screen (measured diagonally) and Carl Zeiss Vario-Tessar 4X optical zoom lens with 30 millimeter (equivalent) wide angle view. It includes Optical SteadyShot image stabilization to minimize blur without affecting picture quality. Sony's Smile Shutter technology automatically captures a smile the moment it happens. You can use the adult or child priority setting when shooting scenes containing both adults and children, and the camera will distinguish one face from another. Bundled Picture Motion Browser (PMB) software allows you to quickly organize images on a compatible PC and upload images to the Web. You can search and organize images by event, smile or face, including children and infants. Then you can display them in calendar or chronological views organized into folders.

Images can be stored and managed on both the camera's 15MB internal memory and an optional Memory Stick media card. The camera's high definion output and HD slideshow with music let you share images on HDTV sets, including Sony's BRAVIA flat-panel LCD models (HDMI cable not included).

Pricing and Availability

The DSC-W220 camera will be available in April in silver, black, pink and blue for about . The camera and a range of accessories, including new carrying cases (models LCS-CSVA, LCS-CSVB and LCS-CSVC), will be available online at, at Sony Style retail stores (, at military base exchanges and at authorized dealers nationwide. Presales will begin for the new camera online at

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