Panasonic Adds New FH-Series of Powerful Lumix Cameras


Panasonic LUMIX FH20 Ideal for Sophisticated Users Looking for Compact Digital Camera Capable of HD-Quality Photos and Video & Powerful 8x Optical Zoom

LAS VEGAS, NV (January 6, 2010) - Panasonic today introduced the new FH-Series to its 2010 line of LUMIX digital cameras, which includes the LUMIX DMC-FH20 (14.1-megapixels), LUMIX FH3 (14.1-megapixels) and LUMIX FH1 (12.1-megapixels). The LUMIX FH-Series are slim, pocketable models that pack a 28mm wide-angle lens with 8x optical zoom for the FH20 and 5x optical zoom for the FH3/FH1. All models can record High Definition video and thanks to iA (Intelligent Auto) - are extremely easy to use.

"With the new Panasonic LUMIX FH-Series, consumers will be thrilled to see small, easy-to-use digital cameras that do not compromise quality or advanced features. Though there are similarities within the family, we expect slightly different users for each model. The step-up FH20 will be attractive for sophisticated digital camera users who want a longer zoom, perhaps to take photos of their kids playing sports," said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. "Meanwhile, for the LUMIX FH3/1, we expect first-time buyers who may not be as concerned with a long zoom, but who still demand high performance and ease-of-use will be drawn to these models."


The LUMIX FH-Series features High Definition (HD) 720p motion jpeg video recording capabilities. By recording 1280 x 720p at a smooth 30 fps, in addition to WVGA (848 x 480) and normal VGA (640 x 480), the LUMIX FH-Series makes it easy to view videos on a PC or upload it seamlessly to YouTube*1 with the bundled PHOTOfunSTUDIO version 5.0 software. All models are compatible with Windows® 7*2 and can take HD-quality still photos that fill a 16:9 HDTV. Users with a Panasonic VIERA® HDTV can enjoy a slideshow of photos simply by inserting an SD Memory Card into the HDTV's SD Memory Card Image Viewer slot.

Panasonic's popular iA mode, a suite of technologies that engage automatically - with no setting changes needed by the user - makes it easy for anyone to take beautiful photos. Panasonic iA includes the following: MEGA O.I.S. (Optical Image Stabilization) to help reduce blurry photos due to hand-shake; Intelligent ISO Control to help reduce blur when the subject is moving; Face Detection to ensure registered faces are captured in focus with appropriate exposure and unwanted red eyes are digitally corrected; and Intelligent Scene Selector which selects the best option from: Macro, Portrait, Scenery, Night Portrait, Night Scenery and newly-added Sunset. There is even a dedicated iA button, letting users engage easily with one click. The three models also have a 2.7" 230,000-dot Intelligent LCD, meaning the LCD detects the lighting conditions and controls the brightness level in 11 fine steps, to display with the most appropriate setting.


The Panasonic LUMIX FH-Series includes the Venus Engine IV image processor, which features advanced signal processing technology to produce a fast response time. The shutter release time lag on the FH20 and FH3 is approximately 0.006 second; and approximately 0.007 second for the FH1. The Auto Focus on the three models can lock on the subject in minimum 0.35 second*3.

Other features of the Panasonic LUMIX FH-Series digital cameras include:

  • Quick Setting - Allows the users' most frequently-used settings, such as O.I.S., consecutive shooting, Auto Focus Point, White Balance - to be easily accessed through the "Quick Menu" button. There's no need to open several menu screens to adjust them - the user simply selects convenient icons displayed on the menu.

  • Scene Modes: Baby, Pet and Sports modes let the user choose the setting and the camera does the rest. Users can also record the name/birthday of a child or pet and embed the information in the photo and have it printed if desired.

  • Photo Frame: Put attractive borders around the photo and when printed, the photos look like postcards in picture frames.

  • My Scene - Lets the user customize specific Scene modes that they like best, so they can quickly and conveniently switch instantly to the mode

  • Macro Zoom - Pulls subjects even closer by using 3x digital zoom, and captures even more dramatic close-ups.

  • SDXC Computability - Compatible with SDXC Memory Cards, including Panasonic's newly announced 48 GB*4 and 64 GB SDXC Memory Cards - to enable high capacity content storage and fast data transfer speeds.

  • Battery Life - The FH20 can take up to 300 images and the FH3/FH1 can take up to 310 images on a single battery charge*5.

Pricing and availability for the Panasonic LUMIX FH20, LUMIX DMC-FH3 and LUMIX DMC-FH1 will be announced 30 days prior to shipping date. Encased in a brushed metal-finished panel, the FH20 will be available in silver, black, red and violet models. The LUMIX FH3 and FH1 will be available in silver and black. For more on these Panasonic LUMIX models, please visit

*1YouTube is a trademark of Google Inc.

*2 Windows and the Windows logo are trademarks of the Microsoft group of companies.

*3 At wide-end, using 1-area AF.

*4GB = 1,073,741,824 bytes. Usable capacity will be less.

*5 Based on the CIPA standard.

Design and specifications are subject to change without notice.

About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. In its commitment to provide consumers with extensive imaging resources, Panasonic LUMIX established the Digital Photo Academy, a series of nationwide workshops designed to instruct consumers how to optimize the features on their digital cameras and produce high-quality photos. Panasonic is pledged to practice prudent, sustainable use of the earth's natural resources and protect our environment through the company's Eco Ideas programs. Information about Panasonic products is available at

For more than 20 years, Panasonic has been proud to support the Olympic Movement as an Official Worldwide Olympic Partner in the Audio and Visual Equipment category and, beginning in 2009, in the Digital Imaging category as well. Panasonic has also renewed its partnership with the International Olympic Committee for an additional eight years through the 2016 Summer Games. For more information, visit