Steve's Digicams - Breaking News - SanDisk 09/29/04 Press Release


Press Release - September 29, 2004

SanDisk Introduces Three New Memory Card Readers -- Transfer Photos, Video, Music and Data Quickly and Easily; Multi-Card Readers Support Wide Range of Card Formats

Feature Transfer Button to Automatically Move Photos to Your Computer

COLOGNE, Germany--(BUSINESS WIRE)--Sept. 29, 2004-- SanDisk Corporation (Nasdaq:SNDK) today introduced three high-speed card readers, the SanDisk ImageMate 12-in-1, ImageMate 5-in-1 and ImageMate CompactFlash (CF) readers. Ideal for owners of digital cameras and other consumer electronics devices, each new reader includes a one-step transfer button and software for the PC to simplify the most common tasks that people want to do with their photos -- transfer them to the hard drive, rename files and email them. The ImageMate readers are designed to quickly transfer pictures, digital video, music or any type of data to a computer via a high-speed USB 2.0 port.

For easier image organizing, sharing and viewing, each reader is bundled with Adobe(R) Photoshop(R) Album 2.0 Starter Edition software. SanDisk announced the new line of ImageMate card readers at Photokina where SanDisk is demonstrating products in Hall 1.2, aisle A, Booth #059.

Matthijs Hutten, product marketing manager at SanDisk, said, "Most consumers want to transfer their photos from the storage card in their digital camera to the computer. We believe the transfer button on these new readers is one of the easiest ways to do this and is much more versatile and cost effective than purchasing a separate docking station for the camera."

ImageMate 12-in-1 Reader

For maximum versatility, the 12-in-1 reader supports virtually every memory card format currently available with no additional adapters required. In addition, multiple cards can be inserted simultaneously for card-to-card data transfers. It comes with a docking station that is convenient for desktop owners who also want to use the ImageMate with their portable computers. For travel, the multi-card reader can be removed from its docking station and used with a short cable included with the reader/writer that allows for easy plug-in to the USB port of portable computers.

The new reader can also be removed from its docking station for lightweight travel. Suggested retail price is .99.

ImageMate 5-in-1 Reader

For more format options than a single card reader, the 5-in-1 reader easily transfers files to and from multiple memory card formats. Suggested retail price is .99.

CompactFlash Reader

The single card reader easily transfers files to and from CompactFlash Type I and II cards. Suggested retail price is .99.

Card Type(1)                ImageMate CF    5-in-1      12-in-1------------------------------------------------------------------CompactFlash Type I              X                         X------------------------------------------------------------------CompactFlash Type II             X                         X------------------------------------------------------------------miniSD(TM)                                                 X------------------------------------------------------------------SD(TM)                                        X            X------------------------------------------------------------------MultiMediaCard(TM)                            X            X------------------------------------------------------------------RS-MMC(TM)                                                 X------------------------------------------------------------------Memory Stick(TM)                              X            X------------------------------------------------------------------Memory Stick PRO(TM)                          X            X------------------------------------------------------------------Memory Stick Duo(TM)                                       X------------------------------------------------------------------Memory Stick PRO Duo(TM)                                   X------------------------------------------------------------------SmartMedia(TM)                                             X------------------------------------------------------------------xD-Picture Card(TM)                           X            X------------------------------------------------------------------

(1) Native support (No additional card adapters required)

The new readers will be available from October 2004 at many of the 80,000 stores worldwide that carry SanDisk products.

All SanDisk ImageMate readers are true "plug and play" due to USB Mass Storage Class (MSC) compliance when used with Windows ME, Windows 2000 (SP3+), Windows XP and Mac OS 10.1.2+. The readers are fully compatible with Windows 98SE, ME, 2000, XP and Mac OS 9.2+, Mac OS X v10.1.2+.

SanDisk, the world's largest supplier of flash memory data storage card products, designs, manufactures and markets industry-standard, solid-state data, digital imaging and audio storage products using its patented, high density flash memory and controller technology. SanDisk is based in Sunnyvale, CA.

SanDisk's web site/home page address:

SanDisk, the SanDisk logo, CompactFlash and ImageMate are trademarks of SanDisk Corporation, registered in the United States and other countries. SanDisk is an authorized licensee of the MultiMediaCard, miniSD, SD and xD-Picture Card trademarks. Memory Stick, Memory Stick PRO, Memory Stick Duo and Memory Stick PRO Duo are trademarks of Sony Corporation. SmartMedia is a trademark of Toshiba Corporation. RS-MMC is a trademark of the MultiMediaCard Association. All other brand names and trademarks may be the trademarks of their respective holder(s).

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