Steve's Digicams - Breaking News - Lexar Media 09/29/2004 Photokina Press Release

Lexar Media

Photokina Press Releases - September 29, 2004

Lexar Introduces First Professional Card Readers With Innovative Stackable Design for Concurrent Downloads

Lexar and Kodak Expand Flash Memory Card Offering With the Introduction of KODAK xD-Picture Cards

COLOGNE, Germany--Sept. 29, 2004--Lexar Media, Inc. (Nasdaq:LEXR), and Eastman Kodak Company (NYSE:EK) announced today the continued expansion of KODAK flash memory cards with the introduction of KODAK xD-Picture Cards. The addition of the xD- Picture Card continues the companies' commitment to offer consumers a range of popular digital media formats. Lexar will distribute and market KODAK xD-Picture Cards through both Lexar and Kodak's global retail distribution channels beginning in the fourth quarter of 2004.

"Retailers and distributors worldwide are eager to begin offering KODAK xD-Picture Cards to more fully meet the consumer demand spurred by the popularity of digital photography," said Bobby Billman, vice president of marketing, Lexar. "With this addition to the KODAK memory card line, we are offering a wider variety of products that people trust for capturing and preserving their memories -- hallmarks of Kodak."

The xD-Picture Card is one of the smallest flash memory card formats for digital cameras and accounted for 12.8 percent of the total U.S. flash memory card market in June, according to NPD Group. The xD-Picture Cards offer large capacities for high mega-pixel photos and can support a maximum future capacity of 8 gigabytes.

"KODAK media cards are already enjoying widespread market acceptance," noted Peter Jameson of Kodak. "Kodak's and Lexar's ability to place media cards in new retail channels and locations provides significant opportunity to broaden how people view and use removable memory."

Announced in May, Lexar and Kodak formed a long-term relationship to gain a larger share of the market for removable digital memory products, driven by surging demand from the mass-market adoption of digital cameras, mobile phone cameras, portable music players and other consumer electronics devices.

About Eastman Kodak Company

Kodak is the leader in helping people take, share, print and view images -- for memories, for information, for entertainment. The company is a major participant in infoimaging, a billion industry composed of devices (digital cameras and flat-panel displays), infrastructure (online networks and delivery systems for images) and services & media (software, film and paper enabling people to access, analyze and print images). With sales of .3 billion in 2003, the company comprises several businesses: Health, supplying the healthcare industry with traditional and digital image capture and output products and services; Graphic Communications Group, offering on-demand color printing and networking publishing systems consisting of three wholly owned subsidiaries: Encad, Inc., NexPress Solutions, and Kodak Versamark; Commercial Imaging, offering image capture, output and storage products and services to businesses and government; Display & Components, which designs and manufactures state-of-the-art organic light-emitting diode displays as well as other specialty materials, and delivers imaging sensors to original equipment manufacturers; and Digital & Film Imaging Systems, providing consumers, professionals and cinematographers with digital and traditional products and services. For more information visit

About Lexar Media, Inc.

Lexar is a leading marketer and manufacturer of flash memory cards, USB flash drives, card readers and ATA controller technology for the digital photography, consumer electronics, industrial and communications markets. The company holds over 76 issued or allowed controller and system patents, and licenses its technology to companies including Olympus, Samsung Electronics, SanDisk Corporation and Sony. For more information, please call 800-789-9418 or visit

Cautionary Note Regarding Forward-Looking Statements

This release contains forward-looking statements which are subject to the safe harbor provisions of the Private Litigation Reform Act of 1995. These statements include, but are not limited to, statements related to the benefits and availability of, and consumer demand for, Lexar and KODAK branded products and the growth opportunities available to both companies. These forward-looking statements involve risks and uncertainties that could cause either company's actual results to differ materially from those anticipated by these forward-looking statements. These risks include, among others, that the growth and success of each company's respective business depends on each company's ability to achieve and maintain technology leadership, and sell and market products that are commercially accepted. Readers should also refer to the risk factors described in each company's filings with the SEC, including, but not limited to, each of Lexar and Kodak's most recently filed Form 10-K and Form 10-Q. Neither company assumes any obligation to update the information in this release.

Lexar and the Lexar logo are trademarks of Lexar Media, Inc. Kodak is a trademark of Eastman Kodak Company. All other brand or product names are trademarks or registered trademarks of their respective holders.

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