Steve's Digicams - Breaking News - HP 02/12/2004 Press Release



Press Release - February 12, 2004

HP Revamps Digital Camera Lineup, Increases Investment to Become a Top Vendor

Investment in imaging and printing simplifies capture, share and print experience for consumers

LAS VEGAS, Photo Marketing Association 2004, Feb. 12, 2004 -- HP today unveiled plans to revamp its digital camera lineup as part of an aggressive strategy to become a leading vendor. The new camera line will include the introduction of eight cameras with revolutionary consumer industrial design and exclusive HP technology to improve image processing and ease of use for mainstream consumers. Industry-first improvements include HP In-Camera Red-Eye Removal, which instantly removes red-eye from photos right on the camera without using a PC.

The revamp is the result of a significant increase in HP's digital camera research and design efforts, nearly doubling the investment dollars in the past 18 months as part of HP's overall billion-plus research and development budget in imaging and printing.

Additionally, HP is bolstering its retail efforts with comprehensive online and in-store training programs for sales representatives in more than 4,500 stores across the United States. HP trainers reach approximately 15,000 store associates every week, assisting associates in understanding how HP products work better together - from capture to share to print.

"In 2004, HP digital cameras will establish a higher standard by which the mainstream digital camera market will be judged both in technologic advancements and image quality as well as ease of use," said Vyomesh Joshi, executive vice president, Imaging and Printing Group, HP. "Combined with HP's line of exceptional photo-quality printing systems that offer fade resistance for up to 115 years, we are providing consumers the means to capture, share and print true-to-life quality photos right in the comfort of their own homes."(1)

The HP Photosmart line of digital cameras will feature a completely new look and feel, including a stylish and durable brushed stainless steel construction and a one-of-a-kind ergonomic grip for steady, one-handed shots.

To help ensure that printed photos result in picture-perfect color output, HP's new camera line also will incorporate HP Real Life technologies, a series of technical advancements that make it virtually impossible to take a bad picture.

HP Real Life technologies include:

  • HP Adaptive Lighting technology, which automatically adjusts high-contrast photos to bring faces out of shadows and details out of backgrounds.

  • HP Image Advice, which analyzes photos and then provides tips to users on how to adjust settings to improve future shots, thus helping the photographer learn to take better photos.

  • HP In-Camera Red-Eye Removal, which instantly removes red-eye from photos right on the camera without using a PC - an industry first.

  • HP In-Camera Panorama Preview, which allows consumers to take up to five pictures that are then combined into a panorama picture composition and reviewed in-camera.

A new image engine, developed through collaboration between HP and Texas Instruments, which provides outstanding image quality and feature flexibility. This image engine, based on Texas Instruments' digital media processing technology and found exclusively in HP cameras, is the power behind HP Real Life technologies, translating what the photographer's eye sees into the image captured.

HP Photosmart R707 Camera

The first model to feature HP Real Life technologies is the HP Photosmart R707 digital camera with HP Instant Share, a technology that makes sharing, printing and saving digital photos easy. In addition, the HP Photosmart R707 digital camera offers 5.1- megapixel resolution, 24x total zoom, 32 megabytes of internal storage and PictBridge, all of which help consumers achieve professional-quality photos.

The HP Photosmart R-series camera dock will allow users - in one, quick step - to easily share, print, e-mail and store photos and video clips. At the same time, the dock recharges the in-camera battery, in addition to an included spare battery via the dual charging bay. The HP Photosmart R-series camera dock also allows users to view digital photos on a TV with a wireless remote.

The HP Photosmart R707 digital camera and HP Photosmart R-series camera dock are expected to begin shipping in May and have estimated U.S. street prices of and , respectively.(2) The products will be available at and retail outlets worldwide.

HP Photosmart R707 Digital Camera with HP Instant Share

The stylish HP Photosmart R707 digital camera with HP Instant Share features HP