Steve's Digicams - Breaking News - Concord 09/27/04 Press Release

Concord Camera

Press Release - September 27, 2004

Concord Camera Corp. Announces New Family Of Popular Priced 5 And 4 Megapixel Digital Cameras

5340z Boasts Large 2-inch Color LCD for Easy Viewing & Offers Great Value and Impressive Features for only

Cologne, Germany, September 27, 2004 - Concord Camera Corp. ("Concord") (Nasdaq:LENS), a leader in award-winning, high-quality, affordably-priced digital cameras, announced today at Photokina their new family of low-cost, full-featured 5 and 4 Megapixel digital cameras with 3X optical zoom - the Concord 5340z and Concord 4340z. The products are targeted at cost-conscious consumers who want high quality, high resolution digital cameras and a comprehensive feature-set that gives users flexibility, greater ease-of-use, and quality results at an affordable price.

Concord 5340z

Housed in a stylish metal accented body and equipped with a 5.1 Megapixel CCD sensor and precision 3x optical zoom, the Concord 5340z produces high resolution pictures with sharp details and superb printing quality. Large sized images can also be taken through in-camera interpolation up to 8 Megapixels, and the camera