GE Power PRO X550 Review

Review posted 07/19/2012

Quick Take
  • 15x optical zoom lens is rarely found in this price range
  • Zoom lens moves quickly through its range
  • Even though camera runs from four AA batteries, it has surprisingly good battery life, thanks to plenty of power-saving features
  • Quite a few manual control features in an inexpensive camera
  • Mode dial makes it easy to pick settings
  • Large hand grip makes it easy to hold the X550
  • Pop-up flash unit works well
  • Camera is very easy to use
  • Can frame photos with the electronic viewfinder or the LCD
  • Camera response times are sluggish
  • Camera's focus is soft at times
  • Autofocus works slowly
  • When pre-focusing, the LCD image freezes for a fraction of a second
  • LCD could be larger and sharper
  • Camera is large and the four AA batteries throw off the balance a bit
  • Camera shake can be a problem at the full zoom length
  • Pop-up flash unit isn't automatic
  • In some shooting modes, the X550 reduces resolution without notifying the photographer
  • No HD video option and no HDMI slot
Bottom Line
If you're tired of the thin point-n-shoot cameras on the market, the GE X550 is going to give you a model that looks more like the old 35mm film cameras. The large hand grip and inclusion of an electronic viewfinder give you some options that most of today's beginner cameras don't have. However, slugging performance levels and some soft focus issues harm the X550's overall usability. Read more in our full conclusion.
GE announced its Power PRO X550 camera early in 2012, and it follows in the footsteps of similar past GE models, including the X5 and the X500. The X550 offers 16-megapixels of resolution, a 15x optical zoom lens with limited wide-angle capabilities (27mm), a 2.7-inch LCD, a pop-up flash, an electronic viewfinder (EVF), and optical image stabilization.

The X550 has an easy-to-use Auto mode, making it a simple point-n-shoot camera, and it offers more advanced Manual and Program AE modes, so it can appeal to photographers who have different levels of expertise. For those who are new to digital photography, the fact that GE included a viewfinder and a large right hand grip will help them feel more comfortable with this model.

The X550 carries an MSRP of $149.99 and it's available in an all black camera body or a white camera body with black trim. Very few cameras in this price range contain features like an EVF, a pop-up flash, and a 15x optical zoom lens, as most similarly priced cameras are extremely thin point-n-shoot models, so the design of this camera may surprise a few people.

GE Power PRO X550 Features:
  • 16-megapixels
  • 15x Optical Zoom
  • 27mm Wide Angle lens
  • 2.7-inch LCD screen + electronic viewfinder
  • Optical Image Stabilization
  • Advanced Object Tracking

Available in black or white this Spring (2012), GE's Power PRO X550 has a MSRP of $149.99 USD.

What's in the box?:
  • GE X550 body
  • Four AA batteries
  • Shoulder strap
  • USB cable
  • Lens cap
  • CD-ROM manual
  • Printed Quick Start guide
  • Arcsoft Photo Impression 6

Additional Product Views:

Visitors of Steves can visit the stores below for real-time pricing and availability. You can also find hot, soon to expire online offers on a variety of cameras and accessories at our very own Camera Deals page.