Features & Controls


The APS-C CMOS image sensor (23.6 x 15.6 mm) in the Fujifilm X70 is quite a bit larger than what's available with most small digital cameras. An APS-C sized image sensor is commonly found with entry-level DSLR cameras. The X70 has 16.3 million pixels of resolution with its APS-C image sensor.

While most fixed lens digital cameras offer a zoom range in the lens, the Fujifilm X70's lens is a prime lens, meaning its primary focal length is 28mm (based on a 35mm equivalent). You can make changes to the focal length setting by activating the digital teleconverter through the Shooting menu. You then can make the lens work at a 35mm or 50mm focal length.

The interior ring on the lens controls the camera's aperture. You can see the small handles on the right and left side of the aperture ring, which makes it easier to turn the aperture ring, which is extremely thin and difficult to grip without the handles.

The outer ring is the manual focus ring. Again, this is a very thin ring, making it difficult to twist.

To the right of the lens housing is the toggle switch to control the focus settings for the camera, which are:

  • M - Manual focus mode
  • C - AF-C autofocus mode (continuous)
  • S - AF-S autofocus mode (single)
The X70 makes use of Fujifilm's Hybrid AF system, which works very well. You won't find a macro focus mode with this camera, as the Hybrid AF system automatically detects when an object is close enough and works as if it's in a macro focus mode. The Hybrid AF also works quickly and accurately when you're shooting in low light, resulting in almost no shutter lag most of the time.

The AF-S mode includes 49 autofocus points for precision focusing. And when using Zone focusing, you'll have a 77-point autofocus area, which works better for moving subjects.

The camera's autofocus range is:

  • 3.9 in. (10 cm) - infinity
The AF assist illuminator lamp is to the upper left of the lens.

lens aperture view.jpg
You can see the aperture ring and focus ring in more detail in this photo. The focus ring has the ridges on its edges in the middle of the lens housing.

The focus ring doubles as a way to change the digital teleconverter setting. As long as you have the digital teleconverter enabled in the Shooting menu, you can twist the ring to change the focal length setting for the lens from 28mm to 35mm to 50mm. As you twist the ring, the current focal length setting will appear as a small icon in the upper left corner of the screen (other than for the 28mm setting).

The aperture ring has the f-stop settings printed on it. The setting next to the white square is the current setting. A marks the automatic setting, allowing the camera to set the aperture. You also can see the handles on opposite sides of the aperture ring.

Top buttons.jpg
The top panel of the X70 contains a variety of dials and buttons you can use to control the camera. The left side of this photo contains the hot shoe, through which you can attach an external flash or an optical viewfinder (both of which cost extra).

The shutter speed dial is to the right of the hot shoe. It's marked with a series of numbers to mark the denominator of the shutter speed, such as 1/4000th or 1/2000th of a second. The A setting is for an automatic shutter speed to be determined by the camera.

To the lower right of the shutter speed dial is the shooting mode toggle switch. Flip the switch down to enter SR+ Auto mode, and flip the switch up to use Program Auto or any of the manual control modes, which we'll discuss on the next page.

The Drive button is to the right of the Auto/Program toggle switch. Press Drive to access many shooting modes, including:

  • Single Image
  • Continuous Shot - Low, High
  • AE Bracket - +1/3, +2/3, +1, -1/3, -2/3, -1
  • ISO Bracket -
    +1/3, +2/3, +1, -1/3, -2/3, -1
  • Film Simulation Bracket
  • White Balance Bracket - +3, +2, +1, -3, -2, -1
  • Dynamic Range Bracket
  • Advanced - Motion Panorama, Multiple Exposure
  • Advanced Filter - Toy Camera, Miniature, Pop Color, High Key, Low Key, Dynamic Tone, Soft Focus, Partial Color (Red, Orange, Yellow, Green, Blue, Purple)
To the right of the Drive button is the EV dial, which allows you to make quick changes to the exposure valuation. Although this is a handy option, you may end up bumping the dial out of its neutral setting a few times. The dial doesn't hang over the edge of the camera, but its edge has ridges, which means it can catch on clothing, causing it to slip out of place. (You'll notice we had this problem on a couple of our sample photos, where the dial unknowingly slipped to a -1/3 EV setting.)

Above the Drive button is the power switch, which toggles between On and Off and which surrounds the shutter button.

The tiny movie recording button is to the right of the shutter button. To put it bluntly, the placement and design of this button is terrible. It's far too small to be used easily, and it's so close to the EV dial that you can't really get to it. You will miss the timing on starting and stopping movies regularly because of this button. During my tests it often took several attempts to activate this button. I finally resorted to using the end of a key to try to press the button accurately, which is very awkward to do while trying to hold the camera and shoot movies.

Through the Setup menu, you can change the function associated with eight different buttons on the camera. The movie recording button is one of the eight function buttons that can be reassigned ... but reassigning it to another task won't make it any easier to press.

You'll notice there's no traditional mode dial with the Fujifilm X70. You'll determine the shooting mode using the Auto/Program toggle switch, the shutter speed dial, and the aperture ring. We'll discuss this process on the next page.

Flash view.jpg
The Fujifilm X70 has an embedded flash in the upper corner of the camera. Although this isn't quite as effective as a popup flash would be in terms of the angle to the scene, because the X70 doesn't have a zoom lens, you don't have to worry about an extended lens causing shadows in your images. So a popup flash isn't as important with this type of camera as it might be with compact models with large zoom lenses.

The built-in flash range for this model at ISO 1600 is:

  • 1.0 - 25.9 ft. (30 - 790 cm)

Five flash modes are available with the built-in flash: Forced flash, slow synchro, commander, auto, and suppressed flash. You also have an option of using an external flash mode.

Flash compensation is available in 1/3 stops from -2 to +2. A red-eye reduction feature is available too.



LCD view.jpg
The LCD screen Fujifilm included with the X70 is of a high-quality, measuring 3 inches diagonally with 1.04 million pixels of resolution. It's extremely sharp. I did find it easier to see the screen in glaring sunlight when I bumped up the brightness level a couple of stops.

It has a touch screen ability too, which is great for helping inexperienced photographers learn to use the camera more quickly. You can set up the touch screen in shooting mode to record photos or to set the autofocus area, if you want.

Just above the LCD screen are two buttons, the Delete button and the Playback button. You can see the photos stored on the memory card by pressing the Playback button, as well as access the Playback menu. Use the Delete button to remove photos stored on the memory card.

The Delete button is one of the eight function buttons to which you can reassign its setting through the Setup menu.

LCD open.jpg
Fujifilm gave the X70 a tiltable screen too, which can help with odd-angle photos. The screen tilts at any angle up to a full 180 degrees, where you can hand hold the X70 and shoot selfies. You also can swing the LCD to a 90-degree angle, which works well when shooting with the X70 attached to a tripod.



back buttons.jpg
The right side of the back of the camera contains another set of control buttons and dials. Toward the top is a command dial, which you can use to scroll through settings more quickly or with the Q menu (which we'll discuss in more detail on the next page).

Below the command dial is an indicator light, which flashes orange while the camera is "busy" and green when the focus is set. The thumbpad is below and to the right of the command dial. It has a textured, rubbery surface, which works great for gripping the camera tightly.

The auto exposure lock (AE-L) and autofocus lock (AF-L) button is in the next row of buttons. The Q menu is to the right, which opens a grid where you can change the camera's settings. This is a good shortcut option to change the settings, especially with the touch screen, versus scrolling through the traditional menus.

The four-way button is in the middle of the group of control buttons. You can use the directional buttons to scroll through menus or stored photos.

Each button on the four-way buttons also has a shortcut menu associated with it, even though none of the buttons are marked with labels.

  • Right Button - Flash Mode (Auto, Forced Flash, Slow Synchro, Commander, External Flash, Suppressed Flash)
  • Bottom Button - Autofocus points
  • Left Button - Self-Timer (2 sec, 10 sec, Off)
  • Top Button - AF Mode (Single Point, Zone, Wide/Tracking) (This button is inactive in manual focus mode.)
I have to mention here that these shortcut menus are the default settings for these individual buttons. Each of these four buttons is one of the eight function buttons where you can change the setting associated with it through the Setup menu. Because you can make changes to these buttons' tasks, Fujifilm chose not to label them.

In the middle of the four-way button is the Menu/OK button. Press this button to open the camera's primary menu. Or press the Menu/OK button to accept a change you've made.

Along the bottom are the Disp/Back button, which you'll use to change the data displayed on the screen when shooting photos or when reviewing stored photos, and the Fn button, which is defaulted to open the Wi-Fi connection screen. As with the other seven function buttons, you can assign this Fn button to any of 24 settings through the camera's Setup menu; I'd recommend making this button the movie recording button to avoid the problem discussed above. Just remember that any changes you make to the Fn button's settings will only apply to pressing it when you're in a shooting mode. It will remain the Wi-Fi connection button in Playback mode.



Ports view.jpg







The right side of the X70 has a series of ports behind a compartment door. The microphone remote port is at the top with the HDMI port in the middle and the USB port at the bottom.





















left view.jpg







The left side of the X70 doesn't contain much of interest, but the unmarked, tiny round button displayed here in the middle of the panel is one of the eight function buttons to which you can assign a setting.


















battery view.jpg
Fujifilm included a battery and memory card compartment on the bottom section of the X70. The compartment door latches with a toggle switch and has a spring hinge.

You'll charge the battery in the separate charger Fujifilm included in this kit.

Fujifilm estimates the X70 camera can record 330 shots per charge. My tests found that number to be a high estimate, as I was receiving about 240 to 260 shots per battery charge under real world conditions.

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