Fujifilm FinePix X10 Review

Review posted 6/12/2012

Quick Take
  • Stylish and comfortable, rangefinder-like body
  • Well placed controls
  • Plethora of exposure options for users of all degrees
  • High-quality 4x zoom lens with fast aperture range
  • Excellent low light capabilities
  • Captures pleasing 12-megapixel photos in various conditions
  • Excellent choice for product or macro photography
  • Robust shooting performance
  • LCD screen is visible in various lighting conditions
  • Records good quality HD video
  • Cool high-speed video options
  • Excellent High ISO performance up to ISO 2000
  • HDMI output
  • Exposure Compensation dial is too easily turned when bumped or touched
  • Built-in flash is very weak
  • No APS-C sized sensor like found in the X100
  • No more Hybrid viewfinder
  • Price falls into entry-level dSLR and EVIL camera territories
  • EXR Auto produces higher amounts of noise than P/S/A/M modes
  • Images are a bit soft when you stop the lens down
  • AF system had issues in lower lighting
  • Image size does not reset after using higher ISO settings at reduced resolution; meaning you have to manual put the camera back to Large image size
  • Rotating the lens too quickly from the Off position will not turn on the camera at times
  • OVF only covers 85% of the frame, offers no exposure information, and is off center
Bottom Line
Fuji has created a superb prosumer camera with their FinePix X10. Overall it comes highly recommended from the staff at Steve's, however be sure to check out our Pros and Cons lists above to see if the X10 is right for you. It offers great bang for your buck, but it is on the higher end of the pricing scale - and it's well within the price range of entry-level dSLRs and EVIL / ILC cameras. Read more in our Full Conclusion.
Following in the award winning footsteps of the X100, Fujifilm has created the FinePix X10 digital camera. With its die-cast magnesium alloy body, the X10 features a newly developed 2/3-inch 12-megapixel EXR CMOS sensor which is able to automatically detect optimum shooting mode from 99 variations. Such shooting modes include High Sensitivity and Low Noise (for capturing night scenes), Wide Dynamic Range (increases dynamic range up to 1600%), and HR (High Resolution), which is "perfect for bright clear days." Fujfilm's proprietary EXR technology also means speed. It features a 0.01 second shutter lag time, a 0.8 second Quick Start Mode, and up to 7 frames per second of continuous shooting at full resolution (up to 10 frames per second at a reduced resolution).
The X10's FUJNON 4x manual zoom lens (28-112mm), has been treated with Super EBC (Electron Beam Coating) and consists of 11 glass lens elements in 9 groups. It has a wide angle maximum aperture of F2.0 and a maximum telephoto aperture of F2.8. The optical glass viewfinder has an extra wide 20 degree viewing angle, and if you there's also a 2.8-inch LCD display.

Fujifilm's FinePix X10 has a diverse collection of both automatic and manual modes. Advanced shooting modes include Program, Aperture Priority, Shutter Priority, and full Manual. There are also four auto bracketing functions for ISO sensitivity, exposure, film simulation (of which there are 8 settings), and dynamic range. To maximize image capture quality, the X10 shoots in the RAW format and features in-camera RAW processing (also, SilkyPix RAW conversion software is included in the box).

The X10 also records movies in Full HD 1080p and has a fun mode called Motion Panorama 360° for creating in-camera 360 degree panorama pictures. Lastly, if you ever find your self leaning a few degrees to one side or the other, a built in electronic horizon leveling gauge may be a feature you'll be using frequently.

Fujifilm FinePix X10 Features:
  • Stylish and durable die-cast magnesium alloy body
  • 2/3-inch 12-megapixel EXR CMOS sensor
  • FUJION 4x manual zoom lens (28-112mm) with Super Electron Beam Coating
  • 2.8-inch LCD screen (460K pixels)
  • 1080p Full HD movie recording
  • 99 shooting mode variations
  • Proprietary EXR processor technology
  • Quick Start mode ready to shoot time: 0.8 seconds
  • Quick shutter release lag time: 0.01 seconds
  • Newly Developed Optical Image Stabilization
  • 49-point matrix contrast autofocus
  • Able to take super-macro shots of subjects as close as 1cm
  • Diverse Manual Shooting Modes (Program, Aperture Priority, Shutter Speed Priority, Manual)
  • RAW shooting and in-camera RAW processing
  • SilkyPix RAW conversion software included in the box
  • Electronic horizon leveling guage
  • Motion Panorama Mode (create 360-degree panoramas)
  • High-speed still and video options
  • Li-ion battery pack (good for up to 270 shots)
  • SC/SDHC/SDXC memory card slot

Fujifilm FinePix X10 Optional Accessories:
  • LC-X10 Leather Camera Case. "Quick shot" retro styling.
  • LH-X10 Lens Hood with adapter ring. Compatible with 52mm filters and lens caps.
  • EF-20 and EF-42 Fujifilm External Automatic Flashes.

The FujiFilm FinePix X10 has a retail price of $599. See our buy box below for the most current online pricing.

What's in the box?:
  • FinePix X10 camera body
  • Li-ion battery NP-50
  • Battery charger BC-45W
  • Shoulder strap
  • Lens cap
  • USB cable
  • CD-ROM
  • Owner's manual

Additional Product Views:

fujifilm_X10 Up_112mm.jpg

Visitors of Steves can visit the stores below for real-time pricing and availability. You can also find hot, soon to expire online offers on a variety of cameras and accessories at our very own Camera Deals page.