Features & Controls

The Fujifilm FinePix HS10 is equipped with the worlds first Fujion 30x optical zoom lens putting this camera in the Mega-Zoom category. The focal length is equivalent to 24 - 720mm on a 35mm camera. This lens also uses manual operation, allowing for precise framing.

Focal Range:
  • Wide: Approx. 50cm / 1.6ft. to infinity
  • Telephoto: Approx. 5.0m / 16.4ft. to infinity
  • Wide: Approx. 10cm - 3.0m / 0.3ft. - 9.8ft.
  • Telephoto: Approx. 2.0m - 5.0m / 6.5ft. - 16.4ft.
Super Macro:
  • Approx. 1cm - 1.0m / 0.4in. - 3.2ft.

Here you can see the lens fully extended.

The camera features a built-in flash that retracts in to the camera when not in use. To use the flash, press the release button on the left side of the camera. Flash modes include: Auto, Forced Flash, Slow Synchro., and Off.

Flash Range(ISO 800):
  • Wide: Approx. 30cm - 8.0m / 1.0ft. - 26.2ft.
  • Telephoto: Approx. 2.0m - 4.0m / 6.5ft. - 13.1ft.

The HS10 is fitted with a "hotshoe" as well if an external flash is preferred/needed.

Not only can you frame the pictures in the 3-inch LCD, but the HS10 is equipped with an Electronic ViewFinder. This differs from an Optical VF in that you are looking at a small LCD monitor instead of a refracted image through the lens. The sensor on the right will switch to the EVF when you hold it up to your eye. If you would like to turn the sensor off, this can be done in the Menu. Once turned off, to activate the EVF you would press the EVF/LCD button seen in the picture on the lower right. Also seen is the Diopter Adjustment dial on the left.

A very nice feature is the articulating 3.0-inch LCD screen. This can pull away from the camera body and then angled up or down as needed. The display uses 230,000 dots of resolution and brightness adjustment options.


Controls for the HS10 are split up on the top and back of the camera. The controls on the back of the camera are located on both the right and left sides of the LCD. Here we see the controls that go down the left side of the LCD. As seen in the picture, each button serves a dual purpose. The blue symbols are functions for playback mode and the white letters represent functions during recording. Starting at the top is the ISO button which changes the ISO settings in record mode and zooms in on an image when in playback mode. AE changes the metering mode or zooms out in playback. AF changes the Auto Focus mode as well as serves as the Intelligent Face Detection / red-eye removal. The AF C-S-M button changes between Continuous Auto Focus, Single AF and Manual AF and in playback, pressing and holding it will bring up shooting information and a histogram. Last is the WB button to change White Balance settings and also do an image search when you're in Playback.


The right side controls are as follows: The red button serves as the Movie mode shutter release to start and stop video recording. Next is the AE/AF Lock button. Using this will lock in the Auto Exposure and Auto Focus settings. The 4-way controller takes center stage providing shortcuts to several functions such as flash and timer settings, macro modes, Instant Zoom and deleting unwanted images when your in playback mode. In the center is the Menu/OK button, which enters the menu system and accepts selections. On the bottom are the Disp/BACK and Playback buttons. The DISP/BACK button changes the amount of information displayed on the LCD/EVF or accesses framing grids. It also is used to back out of menu screens when your in the Menus. Playback allows you to view files saved on the memory card.

On top of the camera we find the On/Off switch, shutter release, exposure compensation button, continuous shooting button, shooting mode dial and command dial. This is the rotary dial that is used to change the selected exposure settings, depending on which shooting mode is being used.

On the side of the camera are the two ports that allow for things like file transfers, PictBridge printing and viewing images on external monitors. The top HDMI port is for use with High Definition devices, like your LCD or Plasma HDTV set. The bottom one is used for PictBridge printing, plugging in an AV cable to view on images/movies on a standard definition TV or using a USB cable for connecting the HS10 to a PC or Mac.

You have the option of using either SD or SDHC cards, there is also 46-MB of internal storage. Shown here is a Lexar Professional (133x) 8GB SDHC card.

Memory Card Capacities:

Powering the HS10 are 4 AA Batteries. Fujifilm provides 4 Alkaline batteries, shown here are some Max E rechargeable cells, which last longer than Alkaline cells, and will save you money in the long run. The nice thing about AA batteries is that when you run out of juice they are readily available at most stores. Depending on the type of AA's used (i.e. Alkaline, Ni-MH or Lithium) Fujifilm claims several different battery life estimates: up to 700 shots using one-use Lithium cells, 400 with NiMH batteries, or 300 shots using Alkalines.

Visitors of Steves can visit the stores below for real-time pricing and availability. You can also find hot, soon to expire online offers on a variety of cameras and accessories at our very own Camera Deals page.