iPhone 7 Preview

Big news out of Cupertino today as Apple launched the new iPhone 7 and iPhone 7 Plus smartphones... the fastest, most powerful, longest lasting phones Apple has ever made, not to mention some thrilling updates on the camera front.

Let's first talk about what the iPhone 7 and 7 Plus have in common.

Both new smartphones will debut running iOS 10, powered by the A10 Fusion Chip, which is a 64-bit, four-core CPU that's 40% faster than the A9, twice as fast as the A8, and 120 times faster than the original iPhone. The iPhone 7 body has been redesigned to be as seamless and polished as possible, and, as rumored, the analog mini-headphone jack has been dropped in favor of lightning connector EarPods that are included with every purchase. If you want to keep your old headphones, no worries, Apple will also include a lightning-to-mini-stereo adapter in each box.

You can also opt for Apple's new wireless AirPods or multiple wireless Beats Audio headphones set to debut later this fall. This new wireless tech, based on the W1 chip, promises to be easier than ever before, with iCloud kicking in to set up your AirPods across all your devices after one initial pairing. Also on the audio department, the iPhone 7 is finally getting stereo audio speakers, which will help with gaming and movie watching, that are two times louder than the mono speaker found on the 6S and 6S Plus.

And now the moment we've all been waiting for...

The new and improved 12MP iSight (main) camera features optical image stabilization (O.I.S.) on both models as well as a revised six-element 28mm wide angle lens with an f1.8 aperture and an improved image signal processor (ISP). This new Apple-designed ISP conducts 100 billion operations in 25 milliseconds every time you snap a photo. What does it do exactly? It searches for human shapes (bodies & faces), sets the exposure, reads focus, analyzes color and tone mapping, reduces noise and, when prompted, fuses multiple exposures together. In 25 milliseconds. And, you're now capturing all of your images in a wider color gamut for more dramatic and vivid colors.

Other camera improvements include the Quad LED True Tone Flash, which is 50% brighter than the previous generation and includes a Flicker Sensor to compensation for flickering artificial light sources. And, with certain apps, you can also capture the RAW image file directly from the image sensor. Live Photos have also been improved with O.I.S. as well as the ability to edit your clips.

Apple says it's their best iSight camera ever and I'm inclined to believe. The iPhone 7 Plus includes everything I just mentioned, but also offers a dual 12MP camera system you should definitely read about HERE.

The front-facing FaceTime HD camera has been improved as well, bumping up to 7MP from 5MP, and includes auto image stabilization as well as wide color gamut image capture.

Last but not least, the iPhone 7 boasts a new Retina HD Display as well as improved battery longevity. On the battery front, you can expect about two hours more than a iPhone 6S (the 7 Plus only gets an added hour). The Retina HD Display is 25% brighter than the 6S generation and also support the DCI P3 Wide Color Gamut, a hot feature you may have heard about if your tech interests also lean towards Ultra HD displays.

Apple iPhone 7 Features:

  • iOS 10
  • Water & Dust Resistant
  • A10 Fusion Chip
  • 2 more hours of battery life than the iPhone 6S
  • ApplePay with Felica Tech
  • Stereo Speakers
  • Lightning Connector EarPods
  • Compatible with optional wireless AirPods & Beats Headphones
  • Improved HD Retina Display with DCI P3 Wide Color Gamut
  • Redesigned Home Button
  • New Color options
  • iSight Camera
    • New 12MP image sensor
    • Optical image stabilization
    • Up to 3x longer exposure
    • f1.8 aperture
    • six-element 28mm lens
    • Quad LED True Tone Flash with Flicker Sensor
    • Improved Apple-designed ISP (image signal processor)
    • Wide Color Gamut image capture
    • Live Photos Improved (O.I.S. & in-camera editing)
    • RAW image capture
  • 7MP FaceTime HD camera (up from 5MP)
    • Wider Color Capture
    • Auto image stabilization

In the Box


Pricing & Availability

The Apple iPhone 7 will be available for pre-order on September 9, 2016, with the first orders shipping on September 16. Pricing starts at $649 for the 32GB model, while the $749 128GB and $849 256GB models will also be available. Apple AirPods will be available for $159 in late October.

Color Choices

The Apple iPhone 7 will be offered in five colors, including Silver, Gold, Rose Gold, and two black options, Black and Jet Black. Please note Jet Black will only be available on models with the larger 128GB and 256GB storage capacity.


Visitors of Steves can visit the stores below for real-time pricing and availability. You can also find hot, soon to expire online offers on a variety of cameras and accessories at our very own Camera Deals page.