The PowerShot SD770 IS Digital ELPH's classic box and circle design has characterized the Digital ELPH look for more than a decade. This 10-megapixel model boasts the thinnest body of any optically image stabilized ELPH model ever produced, featuring a slimmer yet higher capacity battery pack, that with the camera's power- saving improvements, actually increases the number of photos that can be taken on a single charge to approximately 300 images.

Among the key features of the PowerShot SD770 IS are a 2.5-inch PureColor LCD II screen and an optical viewfinder as well as the same optically image stabilized 3x zoom as its more senior sibling, the PowerShot SD790 IS. The SD770 IS is offered in the classic matte silver finish with high gloss highlights around the lens barrel and topside edge, and the reprise of Canon's sleek and striking two- tone finish that incorporates matte black highlights around the lens barrel and circle along the camera edge.

Among the significant technological advances shared on the new PowerShot SD890 IS, SD790 IS and SD770 IS Digital ELPH cameras is Canon's intelligent anti-blur system. Developed by linking four of Canon's most cutting-edge achievements: Optical Image Stabilization, Motion Detection technology, Hi-ISO Auto and Noise Reduction technology, the result is consistently sharp and clear pictures, even when the shooting conditions and circumstances may not be ideal.

All three PowerShot Digital ELPH cameras feature the latest and most advanced generation of Genuine Canon Face Detection Technology, thus ensuring that up-to nine forward-looking faces in the frame - whether posed for a family portrait, candidly capturing friends and fun, or spontaneously snapping a toddler's expression of triumphant glee as two halting steps - are in focus and properly exposed, with or without flash. In addition to focus and exposure control, the camera's Face Detection feature captures truer, more accurately lit skin tones (and hence more beautifully rendered pictures) thanks to Canon's improved Face Detection White Balance. There's also a new optional "AF Point Zoom" feature that digitally enlarges the face of the main subject on the camera's LCD screen to make it easy to determine the optimum timing for clicking the shutter to capture the moment.

Canon Digital ELPH cameras offer an array of in-camera processing features that once required tweaking with computer-based photo software. Now, newly developed Automatic Red Eye Correction can be engaged while shooting, minimizing the need for correction before printing or sharing images.

With Canon's Image Inspection Tool, users can review pictures recently taken on the camera's bright, brilliant and easy-to-read 230,000-pixel PureColor LCD II display by zooming in to ensure that the subjects are in focus and to check for such picture-damning details as closed eyes or inappropriate expressions. What's more, with the digital EPH camera line's Trimming Function, users can easily crop images, centering and creating memorable close-ups whether they are smiling faces or iconic cityscapes.

The "brain" in every new Canon digital camera is Canon's proprietary DIGIC III imaging processor. This exclusive chip is responsible for the camera's higher performance levels including faster start up, faster autofocus and quicker shutter response times that leave long lag competitors far behind. What's more, the DIGIC III processor improves both the image quality and the cameras' power consumption, extending the battery life under typical shooting conditions.

Powershot SD770 IS Features:

• 10.0 Megapixel CCD sensor for up to 3648 x 2736 pixel images
• 3x optical 35-105mm (35mm equivalent) zoom
• Optical Image Stabilization (IS) technology
• 2.5" color LCD with 230,000 pixels
• Widescreen 16:9 aspect ratio for HDTV display
• Ultra-compact and durable stainless steel body (3.39 x 2.13 x 0.80 in.)
• Advanced TTL AiAF 9-point autofocus system with focus-assist lamp
• Canon's Face Detection AF/AE/FE technology with AF-Point Zoom feature
• Auto, Scene and Camera M (Program) exposure modes
• Continuous 1.4fps shooting until memory is full
• Movie mode w/sound 30fps 640x480/320x240 up to 4GB
• Evaluative metering on focus point or Spot
• Exposure compensation: +/-2EV in 1/3-step increments
• White Balance: Auto, 5 presets or Custom
• Shutter speeds of 15 seconds to 1/1500 second
• Auto noise reduction with 1.3 sec or longer shutter speeds
• Selectable ISO settings from 80 to 1600
• Voice memo (up to 60 secs) can be attached to images
• Intelligent Orientation Sensor
• Built-in microphone and speaker
• Lithium rechargeable battery and charger included
• Direct print and PictBridge Compliant
• High-speed USB 2.0 connectivity for PC and Mac
• SD/SDHC and MMC/MMC+/HC MMC+ card storage, 32MB SD card supplied

The Powershot SD770 IS Digital ELPH is available now, and comes in two color schemes (Silver or Black). The camera kit include a battery pack and charger, a 32MB SD memory card, a USB interface cable, an AV cable, a wrist strap, and Canon's software suite. The kit carries an estimated retail price of US$299.99