The PowerShot A710IS features seven-megapixel resolution together with a retractable 6x optical zoom lens and, for the first tim e in a Canon A-Series digicam, Image Stabilizer Technology for steady shooting at all zoom settings. The A710IS model incorporates 20 shooting modes from fully automatic to fully manual to achieve optimum results for any photographic application. The A710IS is also compatible with optional wide angle and telephoto lens converters, as well as a close-up lens and a wireless flash unit.

The A710IS offers ISO equivalent speed ratings ranging from 80 to 800 with dramatically less noise at ISO 400 than previous PowerShot models. The camera also features a large 2.5-inch 115,000-pixel LCD color monitor with wide viewing angle, making it easier than ever to review captured images and even to do limited in-camera image editing and retouching.

The A-series cameras have many of the latest advances in Canon technology including the proprietary DIGIC II imaging processor and iSAPS Technology. Canon's DIGIC II Image Processor is designed to improve processing speed and image quality, so DIGIC II provides markedly faster startup, autofocus and playback, plus it assures that every image is more colorfully vibrant. iSAPS Technology is an entirely original scene-recognition technology developed for digital cameras by Canon. Using an internal database of thousands of different photos, iSAPS works with the fast DIGIC II Image Processor to improve focus speed and accuracy, as well as exposure and white balance. Consumers benefit from accelerated image transfer speed (when used with a USB 2.0 compatible computer, printer, or other peripheral), thanks to the inclusion of a Hi-Speed USB 2.0 port.

Canon enhanced the 'My Colors' mode found in the new PowerShot line. Where previously, users could only enable 'My Colors' while shooting, the current iteration permits captured images to be retouched as well, without the need for special software applications or tools. Available My Color playback modes include Vivid Blue, Vivid Green, and Vivid Red; lighter and darker skin tones, as well as options for creating black & white, sepia, neutral and positive film effects. A color accent setting turns all colors but the one selected by the user to monochrome and the color swap mode enables users to alter specific colors in an image by sampling another color from the same image or any other image on the memory card.

Like all PowerShot digital cameras, these newest additions to the A-series work seamlessly with Canon's petite SELPHY Compact Photo Printers - an essential PowerShot accessory. Consumers simply connect their PowerShot digital camera to a SELPHY printer - such as the SELPHY CP510 and CP710 models. Press the lighted Print/Share button, and within seconds , images emerge. Presto! It is that simple. Canon's SELPHY Compact Photo Printers are PictBridge compatible. They work with PictBridge enabled digital cameras and offer excellent image quality and ease-of-use, especially when paired with a Canon digital camera. At 28 cents-per-print, printing photos directly from a digital camera is both easy and affordable.

Powershot A710IS Features:

• 7.1 Megapixel CCD imager for up to poster size prints
• Canon 6x zoom with optical image stabilization
• 2.5" color LCD with up to 10x playback zoom
• Advanced TTL AiAF 9-point autofocus system
• Program AE, Shutter-speed priority, Aperture priority and Manual modes
• Pre-programmed creative scene modes for beginners
• Movie mode w/sound, 640x480 / 320x240 30fps up to 1GB, 320x240 60fps up to 1 minute, 160x120 up to 3 minutes
• 1.7fps Continuous burst capture of Large/Fine images
• Evaluative metering, Center-weighted or Spot (center or focus point) options
• Stitch Assist mode for perfect panoramas
• Exposure compensation: +/-2EV in 1/3-step increments
• White Balance: Auto, 6 presets or Custom
• Orientation sensor that automatically detects vertical or horizontal shooting
• Low-light focus assist illuminator
• Light-guide zoom flash, angle changes with focal length
• Optional High-Power Flash HF-DC1
• Shutter speeds of 15 seconds to 1/2000 second
• Selectable ISO settings from 80 to 800
• Voice memo (up to 60 secs) can be attached to images
• Built-in microphone and speaker
• Powered by two standard AA type batteries
• Direct print and PictBridge Compatible
• USB 2.0 high speed connectivity for PC and Mac
• Secure Digital/SDHC memory cards, 16MB supplied

The PowerShot A710IS digital camera will be available in September for an estimated selling price of $399.99. The digital camera kit includes a USB cable, audio and video cable, wrist strap, 16MB MultiMediaCard and two AA-size Alkaline batteries as well as the Canon Digital Camera Solution Disc Version 29, featuring the latest versions of Canon's ZoomBrowser EX, EOS Utility and PhotoStitch software.

Note: N=Normal F=Fine SF=SuperFine
Storage Capacity varies depending on camera settings. This data is estimated from Canon's standard shooting conditions. Figures for Movie Mode represent total capacity of the particular media.