Click to take a QTVR tour of the SD30

The PowerShot SD30 Digital ELPH incorporates a great measure of functional beauty and sense of lightness, thanks to the adoption of the latest design techniques and new color variations. The PowerShot SD30 includes a full range of high-performance features, including a 5.0 Megapixel CCD, a retractable 2.4x optical zoom lens (35mm film equivalent: 38-90mm) and 4.0x digital zoom. The SD30 also features Canon’s exclusive DIGIC II image processor, Hi-Speed USB 2.0 connectivity, and an easy-to-read 1.8-inch LCD screen, which is larger than their predecessors. It comes with a new Camera Station, the CS-DC1, which lets you easily charge the camera's battery. It also enables video output, image transfer to a PC and direct printing, via the supplied wireless remote control.

The PowerShot SD30 Digital ELPH cameras feature an impressive 16 shooting modes, including Auto, Camera M (manual), Macro, Portrait, Landscape, Night Snapshot, My Colors, seven Special Scene modes (Kids and Pets, Indoor, Foliage, Snow, Beach, Fireworks and Underwater ), Stitch Assist and Movie. While in movie mode, the PowerShot SD30 Digital ELPH offers three movie modes: Standard, My Colors and Compact.

The PowerShot SD30 was designed with the fashion conscious trendsetter in mind, it is available in four new metallic finishes: Tuxedo Black, Rockstar Red, Glamour Gold and Vivacious Violet. These cameras also come with color coordinated cases for each camera color.

The SD30 has have many of the latest advances in Canon technology including the proprietary DIGIC II imaging processor. The processor enhances picture definition, vibrancy and quality, while helping increase the speed of the cameras’ startup, autofocus, shutter response, playback and image processing speed and reducing power consumption by 35% compared to the original DIGIC chip. Image transfer speed is accelerated (when used with a USB 2.0 compatible computer, printer or other peripheral), thanks to the inclusion of a Hi-Speed USB 2.0 port which is backwards compatible with the slower USB 1.1 connections.

Like all PowerShot digital cameras, the SD30 works seamlessly with Canon’s petite SELPHY Compact Photo Printers – an essential PowerShot accessory. Consumers simply connect their PowerShot digital camera to a SELPHY printer – such as the new SELPHY CP510, CP710 and CP600 models – press the lighted Print/Share button, and within 58 seconds , images emerge. Presto! It’s that simple. Canon’s SELPHY Compact Photo Printers are PictBridge compatible. At 28 cents-per-print , printing photos directly from a digital camera is both easy and affordable.

Powershot SD30 Features:

• 5 Megapixel CCD imager and 2.4x optical zoom lens
• Pocket-sized, durable metal body, available in 4 colors
• 1.8" color LCD display/viewfinder
• Advanced TTL AiAF 9-point autofocus system with focus-assist lamp
• Program AE automatic, 8 Scene and a Manual exposure mode
• Movie mode w/sound 640x480/320x240 up to 1GB
• Continuous shooting at 1.8 fps
• Evaluative, Center-weighted average or Spot metering
• Exposure compensation: +/-2EV in 1/3-step increments
• White Balance: Auto, 5 presets or Custom
• Photo Effects: Low Sharpening, Vivid Color, Neutral, Sepia and B&W
• Shutter speeds of 1/2000 to 15 seconds with noise reduction
• Selectable ISO settings from 50 to 400
• Rechargeable battery, Camera Station and wireless controller included
• High-speed USB 2.0, Direct print and PictBridge Compliant
• Secure Digital/MMC card storage, 16MB MMC supplied
• Optional underwater/all-weather case

The PowerShot SD30 Digital ELPH camera will be supplied with Camera Station CS-DC1, Wireless Controller WL-DC200, Compact Power Adapter CA-DC20, Battery Pack NB-4L, AV Cable AVC-DC300, Interface Cable IFC-400PCU, Wrist Strap, MultiMediaCard MMC-16M, software and user manuals and a matching case (color depends on camera color). Optional accessories include All Weather Case AW-DC40 (waterproof up to 3 meters/9.8 feet), Battery Charger CB-2LV, and High Power Flash HF-DC1. The PowerShot SD30 will be available in September for an estimated street price of $399.99.