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Toshiba to Showcase Next Generation of Digital Cameras at PMA This Weekend

Toshiba PDR-M61

IRVINE, CA, February 5, 2001 -- Toshiba Imaging Systems, a division of Toshiba America Information Systems, Inc., announced today that it would unveil a new line of state-of-the-art digital cameras at the Photo Marketing Association (PMA) trade show on February 11, 2001 at the Orlando Convention Center.

Toshiba, which took top honors at last year's DIMA Digital Camera Shoot-Out at PMA with its popular PDR-M5 two-megapixel model, will be introducing four new cameras at booth No. 1233. As a special offer to current owners of Toshiba cameras attending the show, the company is offering free software upgrades that enhances image quality and storage capabilities.

"These new cameras combine first class photo output with versatility and low cost of ownership," said Doug Freck, Vice President & General Manager, Toshiba Imaging Systems. "Amateur photographers, business people or anyone looking to explore the exciting and fun world of digital imaging will find these cameras ideally suited to meet their needs for ease-of-use, value and crystal-clear picture taking with true-to-life colors."

The Toshiba introductions are:

  • The PDR-M11 sports a 1.3 megapixel CCD image sensor and is priced at $249, making it an ideal starter model for novice photographers and casual users who share photography over the web and via e-mail. As easy to use as a standard "point-and-click" camera, the PDR-M11 offers USB technology, SmartMedia storage, a fixed, all-glass lens (F2.8/F8.0), and resolution modes of 1280x960 or 640x480.

  • Priced at $349, the PDR-M21 is a 2.1-megapixel digital camera equipped with a 2X digital zoom, SmartMedia storage and USB technology. The extra care in the design of its 6-element auto focus lens (F3.0/F8.0) assures professional-level results, and enables users to print color photos up to 7 inches x 10 inches with sharper details and crisp edges. Users have a choice of shooting modes of either 1600 x 1200 or 800 x 600 for smaller files. Sleek and compact, the PDR-M21's contemporary styling will appeal to design-conscious consumers.

  • The easy-to-use PDR-M61 ($399) offers an advanced 2.3 megapixel CCD that is able to deliver photo-realistic images with vivid color and detail at resolutions as high as 1792 x 1200. It holds several advantages over other cameras in the sub-$400 category, including USB downloading, SmartMedia storage, an all-glass 38mm, 35mm equivalent lens with 3X optical zoom and macro capabilities, plus super-fast circuitry for quick start-ups and less processing time between shots.

  • The PDR-M65 3.3 megapixel camera with 3X optical zoom provides consumers, photography enthusiasts and business users with a compact, high-quality, low-cost camera that incorporates state-of-the-art imaging performance with exceptional ease-of-use. Carrying an MSRP of only $599, it features lightning-fast USB downloading, SmartMedia storage, a five-mode automatic flash system, and a 2X digital playback zoom. It captures brilliant color pictures in resolutions up to 2048 x 1536 pixels in universal JPEG format.
For information, U.S. customers call 1-800-288-1354. Fax, 1-800-640-8674. Or visit Toshiba on the Web at

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