Steve's Digicams - Breaking News - Toshiba 03/02/03 Press Release
Press Release - March 2, 2003
Toshiba Unveils New PDR-4300 Four-Megapixel Digital Camera at PMA 2003
Priced at , New Toshiba Camera Combines Point-and-Shoot Convenience With Advanced Manual Controls, Powerful 2400 x 1600 Resolution & Low Cost of Ownership
LAS VEGAS, NV, March 2, 2003 (PMA Show Toshiba Booth #L112) – Toshiba’s new PDR-4300 four-megapixel digital camera merges the company’s expertise in digital imaging with a simple control layout and portable design that makes this new camera exceptionally easy to enjoy, operate and take along.
The latest addition to Toshiba’s growing family of consumer-class digital cameras, the PDR-4300 was unveiled today at the Photo Marketing Show in Las Vegas by Toshiba Imaging Systems, a division of Toshiba America Information Systems, Inc. It is expected to ship in mid-March with an MSRP of .
The PDR-4300 boasts brilliant 2400 x 1600 resolution, a full suite of professional-level manual options for control of light and exposure, along with a precise Canon® lens that sports a smooth 2.8X optical zoom to take full advantage of the powerful 4.0 megapixel CCD, and ensure high quality images with vivid, true-to-life color.
"Digital photography is now within the consumer mainstream with both experienced and novice users demanding higher resolutions, improved optics and simpler operation," notes Doug Freck, Vice President & General Manager, Toshiba Imaging Systems Division. "Our new PDR-4300 ideally meets these demands with its powerful four-megapixel CCD, its professional-grade, all-glass lens system, its fully array of manual controls, and an operation that is comparable to a film-based point-and-shoot model. And at , we believe it is the best value in the four-megapixel digital camera category."
Bridging the gap between the consumer and prosumer camera markets, the PDR-4300 is the perfect fusion of photo excellence, versatile multimedia functionality, and low cost of ownership. It is certain to appeal to both digital-photo novices and long-time enthusiasts alike with its rich feature-set.
ABOUT TOSHIBA IMAGING SYSTEMS
Toshiba Imaging Systems is a division of Toshiba America Information Systems, Inc. providing advanced imaging solutions to the consumer, industrial, medical and security markets. Products include digital still cameras, microminiature CCD cameras, monitors, timelapse VCRs, digital video recorders, and CCTV cameras.
ABOUT TOSHIBA AMERICA INFORMATION SYSTEMS
With headquarters in Irvine, Toshiba America Information Systems, (TAIS) is comprised of multiple divisions that provide computer, communications and imaging products and services.
Products include industry leading portable computers, PDAs, mobile computing accessories, servers, including communications and portable servers, storage subsystems, cable modems, digital business telephone systems, voice mail, digital cameras, security systems and projectors.
TAIS provides sales, marketing, services and manufacturing for its wide range of information products in the United States and Latin America. TAIS is an independent operating company owned by Toshiba America Inc., a subsidiary of Toshiba Corp., which is a world leader in high-technology and integrated manufacturing of electrical and electronic components, products and systems.
Toshiba has global sales of more than billion and more than 300 subsidiaries and affiliates worldwide.
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