Steve's Digicams - Breaking News - Sony 1/30/2008 Press Release

CARRY CREATIVITY ALONGWITH SONY’S DIGITAL PHOTO PRINTERS

SAN DIEGO, Jan. 30, 2008 – To simplify the process of printing your digital pictures, Sony today introduced two photo printers with one-touch printing and in-printer photo editing features.

The transportable PictureStation DPP-FP95 or the DPP-FP75 photo printers can be taken to birthday celebrations, family reunions or scrapbooking parties. They produce lab-quality 4 x 6-inch prints in about a minute.

Get the Print You Want

Sony uses its Bionz™ digital imaging processor in the DPP-FP95 printer to offer optimized performance with Sony’s Cyber-shot® and a (alpha) DSLR cameras. Each printer can access data in the picture files created from Sony® digital still cameras and use this data to create the best print based on the settings used when the photo was taken. This processor also delivers more creative functions so you can add personal touches to your printed photos without the need for a PC or editing software.

Create and Share

Creating keepsakes and scrapbooks becomes quick, simple and fun with the intuitive user interface and the 3.6-inch adjustable LCD screen on the DPP-FP95 digital photo printer. New scrapbooking templates offer several different photo layouts and backgrounds so you can select what you like and let the printer do the work.

To quickly correct common photo problems, the auto touch-up feature corrects exposure, sharpens focus, removes red-eye and smoothes the skin tones of people in your photos.

To share high-definition resolution photos before printing, the model features an HDMI output that connects to a Sony BRAVIA® HDTV or other compatible high-definition television set.

Editing Made Simple

The DPP-FP95 digital photo printer features a filter function that allows the modification of the colors in your image. For instance, the cross filter function can make the lights in a photo more dramatic while the partial color filter function lets you keep the center of a photo in full color and remove the color in other areas of the photo.

The paint filter function adjusts the image to appear as if were printed on canvas, and the monochrome and sepia filters let you create a more artistic black and white image from a color photo. The fish-eye filter lets you add a new perspective to a portrait or landscape picture. In addition, all images can be easily enlarged, cropped, and rotated from the on-screen display.

Compatibility and Convenience

The DPP-FP75 model offers a new icon-based menu system on its large, 3.5-inch screen. This model has basic editing functions that allow you to enlarge, reduce, rotate and adjust the color of your photos before you print. It is compatible with several types of flash memory cards, including Memory Stick PRO™, Memory Stick PRO Duo™, SD Memory Card, MMC, and xD- Picture Card. The DPP-FP95 printer also supports Compact Flash® and Microdrive flash memory cards.

Both new models are compatible with most PictBridge®-enabled cameras. To ensure a continuous color tone and to protect your prints from fading, both units also use dye-sublimation technology with SuperCoat 2™ laminate, a durable coating that protects photos from water, heat and fingerprints.

Sony offers several print packs of high-quality paper so printing with the new photo printers costs as little as 29 cents per print.

Pricing and Availability

The DPP-FP95 and DPP-FP75 digital photo printers will be available in April for approximately and , respectively. The SVM- F40P and the F120P printer paper packs are available for and , respectively. Both PictureStation models and the print packs can be purchased online at http://www.sonystyle.com, at Sony Style® retail stores, at military base exchanges and at authorized dealers nationwide.