Steve's Digicams - Breaking News - Sony 10/21/03 Press Release
Press Release - Ocotber 21, 2003
SONY TAKES 'NO COMPROMISE' APPROACH TO NEW SLIM CAMERAWorld's Smallest Five Megapixel Camera Packs Performance and Style
Read our T1 user review
SAN DIEGO, Oct. 21, 2003 - Adding one more case to the "How'd They Do That?" file, the miniaturization wizards at Sony (known formally as product designers and engineers) took features found on more full-figured digital cameras and squeezed them into a slim, pocket-friendly design no larger than a deck of cards. Slide the front lens cover down and in just over one second, the Cyber-shot® DSC-T1 digital camera's large 2.5-inch LCD viewfinder comes to life. It occupies roughly two-thirds of the camera's back-surface area, giving more room to see and show off images at the moment they are captured.
Press the shutter release button and the camera demonstrates why it is perhaps the fastest five megapixel camera. Due in large part to Sony's Real Imaging Processor* circuit, it shoots full-resolution images in one second intervals, and can capture four high-speed burst shots in less than two seconds.
But the camera offers more than great still pictures. With optional Memory Stick PRO Duo* cards, the T1 camera captures and plays back high resolution moving images in MPEG-VX Fine mode*good enough to make onlookers believe that it was captured with a digital camcorder.
"True to Sony's DNA, we created a digital camera that balances the cutting-edge performance with eye-catching design," said Steve Haber, senior vice president of Sony Electronics' Personal, Mobile and Imaging Products Division. "If the best camera is the one that you have with you at all times, then this is that camera."
So, How Did They Do That?
The slim metallic design of the Cyber-shot T1 digital camera is attributed to a new Carl Zeiss® Vario-Tessar® optical lens that operates within the camera rather than extending out. In spite of its compact design, the camera still features a five megapixel CCD image sensor and a 3X optical zoom to ensure great image quality.
Other miniaturization efforts include the development of a new rechargeable Infolithium® battery system that is roughly the size of a matchbox and a tiny Memory Stick PRO Duo removable media slot. The USB port, A/V Out and DC jacks have also been relocated to the new camera docking station (bundled accessory) for charging the battery pack or connecting the camera to a TV or computer. The result is a camera that measures about 0.8 inches thin and 2.4 inches tall.
The Cyber-shot T1 camera is packed with sophisticated auto-focus and auto-exposure options to help get the picture right the first time.
Users can also select from eight different shooting modes in accordance with the shooting conditions. The camera automatically makes the optimum settings to match the scene, making it easy to shoot high quality images even under difficult lighting conditions.
In the Magnifying Glass scene mode, subjects that appear on the LCD screen are magnified up to 3.3 times, which allow users to see details that would otherwise be difficult to confirm with the naked eye.
The Cyber-shot T1 camera will be available in January for about .
Accessories To Go
To get the most of the new digital camera, Sony will offer a variety of accessories that includes:
UPTOWN CHIC MEETS DOWNTOWN FUN IN SONY'S NEW CYBER-SHOT 'U'
Ultra-Slim U40 Camera Captures Looks
"Life happens in the blink of an eye, and the U40 camera is ready when you are," said Steve Haber, senior vice president for Sony Electronics' Personal Mobile and Imaging Division. "It's about the size of a candy bar, but full featured enough to ensure that the shots turn out great." The new camera accepts both the ultra small Memory Stick PRO Duo* and Memory Stick Duo* flash memory cards.
As with other Cyber-shot U-series cameras, the U40 model has a simple-to-use interface. But behind the scenes, advanced photographic features work invisibly to allow users to concentrate on capturing the moment without being distracted by camera settings. These include:
Pre-Flash Metering: For capturing a subject with a scenic background under low-light conditions, the camera illuminates the subject and calculates exposure through the lens directly from the CCD for accurate flash metering. Adjustable flash level and red-eye reduction insure great flash shots.
MPEG Movie Mode (Video only): For those moments when a simple still picture doesn't capture the entire mood, DSC-U40 camera captures up to 15 seconds of MPEG video (160 x 112 pixel resolution) that are perfect for emailing to family and friends.
Bright LCD Monitor: For framing a picture accurately, the reflective LCD absorbs and reflects the ambient light through the LCD to improve brightness outdoors.
Supplied Rechargeable NiMH Batteries: The unit comes supplied with Sony's Nickel Metal Hydride (NiMH) AAA Stamina batteries and an external charger.
Print Directly to Printers: Via a USB connection, users can print their images directly with any PictBridge* compatible printer.
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