Steve's Digicams - Breaking News - Sony 10/21/03 Press Release




Sony

Press Release - Ocotber 21, 2003




SONY TAKES 'NO COMPROMISE' APPROACH TO NEW SLIM CAMERA

World's Smallest Five Megapixel Camera Packs Performance and Style

Sony DSC-T1

Read our T1 user review

SAN DIEGO, Oct. 21, 2003 - Adding one more case to the "How'd They Do That?" file, the miniaturization wizards at Sony (known formally as product designers and engineers) took features found on more full-figured digital cameras and squeezed them into a slim, pocket-friendly design no larger than a deck of cards. Slide the front lens cover down and in just over one second, the Cyber-shot® DSC-T1 digital camera's large 2.5-inch LCD viewfinder comes to life. It occupies roughly two-thirds of the camera's back-surface area, giving more room to see and show off images at the moment they are captured.

Press the shutter release button and the camera demonstrates why it is perhaps the fastest five megapixel camera. Due in large part to Sony's Real Imaging Processor* circuit, it shoots full-resolution images in one second intervals, and can capture four high-speed burst shots in less than two seconds.

But the camera offers more than great still pictures. With optional Memory Stick PRO Duo* cards, the T1 camera captures and plays back high resolution moving images in MPEG-VX Fine mode*good enough to make onlookers believe that it was captured with a digital camcorder.

"True to Sony's DNA, we created a digital camera that balances the cutting-edge performance with eye-catching design," said Steve Haber, senior vice president of Sony Electronics' Personal, Mobile and Imaging Products Division. "If the best camera is the one that you have with you at all times, then this is that camera."

So, How Did They Do That?

The slim metallic design of the Cyber-shot T1 digital camera is attributed to a new Carl Zeiss® Vario-Tessar® optical lens that operates within the camera rather than extending out. In spite of its compact design, the camera still features a five megapixel CCD image sensor and a 3X optical zoom to ensure great image quality.

Other miniaturization efforts include the development of a new rechargeable Infolithium® battery system that is roughly the size of a matchbox and a tiny Memory Stick PRO Duo removable media slot. The USB port, A/V Out and DC jacks have also been relocated to the new camera docking station (bundled accessory) for charging the battery pack or connecting the camera to a TV or computer. The result is a camera that measures about 0.8 inches thin and 2.4 inches tall.

Sony DSC-T1

Taking the Guess Work Out of Lighting Conditions

The Cyber-shot T1 camera is packed with sophisticated auto-focus and auto-exposure options to help get the picture right the first time.

Users can also select from eight different shooting modes in accordance with the shooting conditions. The camera automatically makes the optimum settings to match the scene, making it easy to shoot high quality images even under difficult lighting conditions.

In the Magnifying Glass scene mode, subjects that appear on the LCD screen are magnified up to 3.3 times, which allow users to see details that would otherwise be difficult to confirm with the naked eye.

Key Features:

  • 1/2.4" 5.1 Megapixel effective Super HAD™ CCD image sensor

  • Carl Zeiss™ Vario Tessar 3X Optical zoom lens (38~114mm 35mm equivalent), f3.5~4.4

  • Selectable 2X Precision Digital zoom, (6X total) and 1.3X (3M), 2X (1M), 4X (VGA) Smart Zoom, (up to 12X total)

  • Five area Multi-point Auto Focus, with AF Illuminator low light focusing assist

  • Clear Color and Clear Luminance Noise Reduction, Slow Shutter NR subtractive noise reduction for long exposures

  • Auto, Program Auto Exposure modes; Auto Shutter range 1 ~1/1000 sec; Auto aperture f3.5, f5.6, f8

  • 49 Segment Multi-pattern measuring exposure system and Spot meter modes

  • 4 Mode flash (Auto/On/Off/Slow Synchro), TTL Pre-flash metering, red-eye reduction selectable in all modes

  • Auto White Balance with 6 selectable presets (Auto, Daylight, Cloudy, Fluorescent, Incandescent and Flash)

  • Scene Mode w/8 presets (Twilight, Tw Portrait, Landscape, Snow, Beach, High Speed Shutter, Fireworks, Magnifying)

  • Live Histogram display in record and playback modes

  • 5MP (2592x1944), 3:2 5MP (2592x1768), 3MP (2048x1536), 1MP (1280x960), VGA (640x480) picture sizes

  • JPEG (Fine/Standard), Voice Memo and E-Mail still image modes

  • 4 Shot 2.5fps Burst mode, 3 Shot Auto-exposure Bracketing with 1/3, 2/3, 1 EV (stop) adjustable increments

  • 3 MPEG Movie modes (w/audio) - Video mail (160x112), VX Std (640x480 16fps) and VX Fine (640x480, 30fps, re-quires Memory Stick PRO™ Duo media). EX (EXtended) clip length limited only by capacity of media.

  • 2.5" 211k Pixel LCD; Transflective design reflects ambient light for increased brightness

  • Playback Zoom with selectable resolution trimming function, in-camera re-size and copy functions, A/V Output

  • USB driver for Microsoft® Windows® 98/98SE/Me/2000 Pro, XP Home/Pro, Macintosh® OS 8.5.1/8.6/9.0/9.1/9.2/10

The Cyber-shot T1 camera will be available in January for about .

Accessories To Go

To get the most of the new digital camera, Sony will offer a variety of accessories that includes:

  • Marine Pack for Cyber-shot T1 camera (MPK-THA): Underwater camera housing that protects the camera to depths as low as 120 feet (40 meters). Available for about .

  • Removable Battery (NP-FT1): An additional power source for those occasions when a lot of pictures will be captured. Available for about .

  • Compact Travel Charger (BC-TR1): Convenient and portable AC charger. Available for about .

  • Memory Stick PRO Duo (MSX-M256A, MSX-M512A): Ultra-small memory card with capacities up to 512MB with prices starting at about .

  • Leather Case (LCS-THA): Stylish and durable carrying case designed specifically for the Cyber-shot T1 camera. Available for about .









UPTOWN CHIC MEETS DOWNTOWN FUN IN SONY'S NEW CYBER-SHOT 'U'

Ultra-Slim U40 Camera Captures Looks

Sony DSC-U40

SAN DIEGO, Oct. 21, 2003 - Lipstick: check. Car keys: check. Stylish camera to capture an evening with friends: check*if you have the latest Cyber-shot® U-series camera from Sony. Expected in January for about , the stylish U40 camera will come in four colors (silver, black, dark blue and red) that match your mood or your outfit. Slide the front cover sideways and the two-megapixel camera comes to life in under one second - giving enough time to capture candid shots.

"Life happens in the blink of an eye, and the U40 camera is ready when you are," said Steve Haber, senior vice president for Sony Electronics' Personal Mobile and Imaging Division. "It's about the size of a candy bar, but full featured enough to ensure that the shots turn out great." The new camera accepts both the ultra small Memory Stick PRO Duo* and Memory Stick Duo* flash memory cards.

As with other Cyber-shot U-series cameras, the U40 model has a simple-to-use interface. But behind the scenes, advanced photographic features work invisibly to allow users to concentrate on capturing the moment without being distracted by camera settings. These include:

Pre-Flash Metering: For capturing a subject with a scenic background under low-light conditions, the camera illuminates the subject and calculates exposure through the lens directly from the CCD for accurate flash metering. Adjustable flash level and red-eye reduction insure great flash shots.

MPEG Movie Mode (Video only): For those moments when a simple still picture doesn't capture the entire mood, DSC-U40 camera captures up to 15 seconds of MPEG video (160 x 112 pixel resolution) that are perfect for emailing to family and friends.

Bright LCD Monitor: For framing a picture accurately, the reflective LCD absorbs and reflects the ambient light through the LCD to improve brightness outdoors.

Supplied Rechargeable NiMH Batteries: The unit comes supplied with Sony's Nickel Metal Hydride (NiMH) AAA Stamina batteries and an external charger.

Print Directly to Printers: Via a USB connection, users can print their images directly with any PictBridge* compatible printer.

Key Features

  • 1/2.7" 2.0 Megapixel effective Super HAD™ Progressive Scan CCD

  • 5mm (33mm 35mm eq), fixed focal length f2.8 lens; 5 elements in 4 groups, 1 aspheric element

  • Center weighted Auto Focus, 4-step Manual Focus (0.2m/0.5m/1.0m/inf) with Auto Macro

  • Center weighted Program Auto exposure mode; Auto Shutter range 1/8 ~1/2000 sec; Auto aperture

  • 4 Mode flash (Auto, Red-eye reduction, Forced on, Forced off), TTL Pre-flash metering

  • Auto White Balance with 5 presets (Auto, Daylight, Cloudy, Fluorescent, Incandescent)

  • Scene Mode with 5 presets (Twilight, Active outdoor, Soft snap, Illumination snap, Vivid nature)

  • 2MP (1632x1224), VGA (640x480) picture sizes

  • JPEG, Burst (2 shot 2MP/10 shot VGA) still image modes

  • MPEG Movie modes (no audio) - Video mail (160x112 8fps), Presentation (320x240 8fps)

  • 1" 64k Pixel LCD; Transflective design reflects ambient light for increased brightness

  • Playback Zoom with 2.5/5.0x magnification

  • USB driver for Microsoft® Windows® 98/98SE/Me/2000 Pro, XP Home/Pro, Macintosh® OS 8.5.1/8.6/9.0/9.1/9.2/10







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