Steve's Digicams - Breaking News - Sony 08/15/03 Press Release




Sony

Press Release - August 15, 2003




Sony Expands Memory Stick Media Line-Up

SAN DIEGO, August 15, 2003 - Sony today announced several advancements in the Memory Stick media family, broadening the line-up and enhancing Memory Stick media-capable applications ranging from high-quality video content and high-resolution digital images to CD-quality audio.

New Memory Stick PRO Duo Media

At only one-third the size and half the weight of full-size Memory Stick media, Memory Stick PRO Duo media offers the same technologies and features of Memory Stick PRO media, including MagicGate copyright protection technology, high capacities and a theoretical maximum data transfer capability of up to 160Mbps (20 megabytes per second (MB/s).)

The tiny media is ideal for use in small digital devices, including cellular phones, wearable portable audio players and pocket-sized digital imaging devices. Memory Stick PRO Duo media will be available in October in capacities of 256MB and 512MB for about and , respectively.

Memory Stick Duo Media Now with High-Speed Transfer

Meanwhile, original Memory Stick Duo media, announced earlier this year, has hit the fast track with a theoretical maximum transfer speed of up to 160Mbps (20 MB/s). The transfer speed differs depending on the Memory Stick-compliant device that is used.

In addition, the newly introduced Memory Stick Duo media will come equipped with MagicGate copyright protection technology for the secure transfer of digital music with MagicGate-enabled devices.

For added versatility, all Memory Stick Duo media ship with an adapter that is compatible with all devices with a full-size Memory Stick media slot.

Memory Stick Duo media will be available in capacities of 32MB and 64MB and 128MB for about .99 and and , respectively.

Faster Transfer Speed via a USB Adapter

The MSAC-US30 Memory Stick USB Reader/Writer is Sony's first adapter that enables a faster read/write speed of new Memory Stick Duo, Memory Stick PRO and Memory Stick PRO Duo media. When used with a USB 2.0-enabled PC, the device can read Memory Stick PRO media at speeds of up to approximately 34.8Mb/s (4.4MB/s) when combined with the MSX-512 512MB Memory Stick PRO.

The adapter is also the first to offer a dual slot to accommodate both standard-size Memory Stick media and the smaller Memory Stick Duo media. The MSAC-US30 Reader/Writer will be available in October for about .







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