Steve's Digicams - Breaking News - Sony 02/24/03 Press Release
Press Release - February 24, 2003
Sony's Two New CD Mavica Cameras Underscore Ease Of Use And PerformanceOne Slims Down, the Other Dons a Different Coat, and Both Add New Features
PARK RIDGE, N.J., Feb. 24, 2002 - Compact disc-based digital photography will soon travel down both the enthusiast and the digital newcomer roads, with two new CD Mavica® digital still cameras from Sony.
The new MVC-CD350 model combines the advantages and capacity of the instant-archive CD- R/RW format with a compact size that anyone can use for go-anywhere shooting. Meanwhile, the MVC-CD500 model features advanced resolution and control flexibility, which has made CD Mavica so popular among digital photography enthusiasts.
Both models record directly to low cost, high capacity 3-inch CD-R/RW discs. They will be available in April, and will sell for around and , respectively.
"Our strategy centers on making technology easy-to-use," said Steve Haber, senior vice president for Sony Electronics' Digital Imaging Products Division. "By matching the design of these new CD Mavica cameras to a wide variety of users' tastes, more consumers will be able to enjoy the unique advantages of CD photography."
Compact Size for Go-Anywhere CD Photography
The MVC-CD350 will soon be the most compact CD Mavica camera available. Consumers will enjoy the capacity and instant archiving of CD photography in the size of a typical 35mm film camera.
The new camera sports a 3.2 megapixel imager, 3X optical zoom lens and Sony's new Smart Zoom - all of which help to easily frame shots for higher quality pictures.
Though simple enough for a novice, the MVC-CD350 model includes advanced Multi-point Auto Focus and Multi-pattern exposure systems to capture the shot properly the first time. The camera's new Auto Fill Flash function can even sense when a subject is in shadow and automatically fire the flash.
Beyond still images, the MVC-CD350's new MPEG VX mode captures full frame video clips with audio - up to six minutes continuously on a 156MB CD-R/RW disc.
Advanced Technology to Capture Advanced Images
Optimized for photo enthusiasts, the MVC-CD500 can capture extraordinary digital images. Highlighted by Sony's 5.0 megapixel Super HAD™ CCD imager, Carl Zeiss® Vario- Sonnar® lens with 3X optical zoom and direct-to-CD-R/RW sequential recording, this new model also features:
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