Steve's Digicams - Breaking News - Sony 01/05/05 Press Release


Press Release - January 5, 2005

Sony Cyber-Shot Line Slims Down

New DSC-T33 Camera Combines Thin Profile with Big Performance

Sony CyberShot DSC-T33

LAS VEGAS, (CES, Booth #N109), Jan. 5, 2005 – Sony’s best-selling Cyber-shot T-series of digital still cameras just got even slimmer with the introduction of the 5.1-megapixel DSC-T33 model.

With a depth of just one-half inch, the new camera packs a range of powerful features into Sony’s thinnest model to date. It sports a large 2.5-inch LCD viewfinder, occupying about two-thirds of the back of the camera, so friends and family can gather round and enjoy images the moment they are captured.

Incredible Image Quality

One of the camera’s most distinctive features is an anti-reflection Clear Photo LCD, ™ which enhances viewing quality by preventing reflected light from interfering with the displayed image. The LCD offers a number of improvements, including higher contrast, brightness and resolution. Whether you’re entertaining at home or snowboarding with the family, the LCD allows you to spot your subject easily, no matter the lighting conditions.

"The T33 is a worthy addition to our outstanding line of T Series digital cameras," said Hiroshi Takahashi, vice president for digital imaging at Sony Electronics. "Its improved visibility and refined design make it a must-have for image-conscious consumers looking for a powerful yet stylish digital camera."

Easier to Operate

The new camera is simple to use, incorporating a built-in, electrically-operated lens cover that opens instantly so you never miss a shot. With a single push of the power button, it springs to life in less than a second. A subtle relocation of controls also makes the camera easier to grip and operate.

The camera maintains its trim design thanks to a Carl Zeiss® Vario-Tessar® optical lens, which operates within the camera rather than extending out. It also has a 5.1 megapixel CCD image sensor and a 3X optical zoom to ensure cutting-edge image quality.

Sony CyberShot DSC-T33

Speed and Stamina to Spare

Sony’s Real Imaging Processor™ circuitry, in the Cyber-shot T33 is lighting fast, so it can shoot full-resolution images at one-second intervals. And with approximately 180 shots per charge of the camera’s InfoLithium™ battery, you can snap away to your heart’s content without fear of running down the power.

The T33 camera offers more than great still pictures. With optional Memory Stick PRO Duo™ media cards, the camera can capture and play back high-resolution motion video. The MPEG-VX Fine mode helps to record MPEG video with 640x480 pixel resolution at 30 frames per second, up to the capacity of the memory card being used.

Cyber-shot Station

With the supplied Cyber-Shot Station USB cradle, there’s now a better place to put your digital camera other than a dresser drawer or desk. Using the cradle, the DSC-T33 camera can play back slideshows on a TV or transfer images to your PC -- all while charging the camera’s batteries. And when connected to a PictBridge™–compatible printer, such as Sony’s PictureStation® DPP-FP30 digital photo printer, printing a specific image is a breeze.

The Cyber-shot DSC-T33 camera will be available in March for about .

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