Steve's Digicams - Breaking News - SiPix 03/02/03 Press Release





Press Release - March 2, 2003






SiPix Announces Two New Digicams and Software



STYLECAM GROOVE

SiPix Debuts Five-In-One Digital Camera that Combines Still, Video, PC Camera, Web Conferencing, and Audio Recording

New StyleCam Groove features 1.3 Mega Pixel resolution, 16MB built-in memory and ultra-thin, compact design


PMA, Las Vegas, March 2, 2003 - SiPix today announced a new 5-in-1 digital camera called the StyleCam Groove designed specifically for gadget lovers, digital imaging enthusiasts and anyone looking for an easy way to capture and share digital imagery.

SiPix will demonstrate the StyleCam Groove at the Photo Marketing Association conference, March 2-5, in Las Vegas, booth number A113. The 1.3 Mega Pixel camera captures still images, full motion video, high quality audio and works as both a PC camera and a video conferencing camera. It includes 16MB of built-in memory and will be available this month at major retail and e-commerce channels at a price of .99.

The StyleCam Groove captures as many as 155 digital still images. In MovieMode the camera records up to 55 seconds of full motion video and audio. The built-in microphone allows you to record up to 53 minutes of voice annotation, perfect for audio notes on your pictures or interviews. The super-slim camera also operates as a PC camera for recording live video or a video conferencing camera for Web chatting.

Built in to the StyleCam Groove is Picture ALIVE, a digital image processing technology that uses cutting-edge technology to dramatically enhance images delivering superior image quality. Picture ALIVE produces sharper, more vibrant images that look great and can be enlarged without significant loss of detail.

"The StyleCam Groove provides users with a versatile solution for almost any imaging application," said Marie Wesson, director of marketing for SiPix. "This camera does it all, giving users the ability to take great pictures, create cool video clips, record audio notes and narration and even communicate visually online - all at an extremely affordable price. We've also integrated Picture ALIVE, our proprietary image processing developed by our imaging scientists to deliver sharper, brighter images that are more editable and look great."

The StyleCam Groove comes bundled with easy-to-use photo and video software from ArcSoft giving users an experience that previously required thousands of dollars in digital darkroom equipment and software. PhotoImpression is ideal for editing, retouching and adding special effects to photos. VideoImpression creates video clips from still photos and edits AVI video so users can share creations with friends and family.


STYLECAM EXTREME

SiPix Introduces Advanced 2.1 Mega Pixel Digital Camera for Consumer Market

With an advanced design and feature set, the easy-to-use StyleCam Extreme boasts a MovieMode, 4X digital zoom and 16MB of built-in flash memory at a consumer-friendly price


PMA, Las Vegas, March 2, 2003 - SiPix today announced its new 2.1 Mega Pixel StyleCam Extreme digital camera. The sleek StyleCam Extreme offers high-end features with an intuitive "point and shoot" design. SiPix will demonstrate the StyleCam Extreme at the Photo Marketing Association conference, March 2-5, in Las Vegas, booth number A113. Aimed at budding and enthusiast digital photographers, the camera will be available in April at a price of .99.

The StyleCam Extreme is an ideal take-along camera that allows users to capture sharp and colorful pictures and digital video at events, parties, traveling or sightseeing. With features normally found in higher-end digital cameras, the StyleCam Extreme delivers 3 Mega Pixel enhanced resolution, 4X ultra smooth digital zoom, macro mode for extreme close-ups, and a 1.6" TFT color LCD monitor.

The camera includes 16MB of onboard memory as well as the ability to increase storage capacity for pictures and video using removable Secured Digital (SD) and Multi Media Card (MMC) memory cards. The StyleCam Extreme functions as a mass storage device, allowing the computer to instantly recognize the camera as a drive via USB connection for simple drag and drop operation.

"In order to continue to bring digital photography to the masses, digital cameras must offer more than just a low price," said Marie Wesson, director of marketing for SiPix. "The StyleCam Extreme combines basic and advanced features in an easy-to-use, affordable and value-driven package. We provide users with all of the benefits they seek in a digital camera today, as well as capabilities that can be utilized as their skills increase. The StyleCam Extreme even features 3 Mega Pixel enhanced resolution enabling users to enlarge an area of the image or print the whole image into a larger photo."

Other features include a 10-second self-timer, auto power off to conserve battery power, an integrated lens cover that automatically turns the camera on and off while protecting the lens from dust and scratches, and a video output feature that allows users to present their pictures and videos on a TV screen.

The StyleCam Extreme comes bundled with easy-to-use photo and video software from ArcSoft giving users an experience that previously required thousands of dollars in digital darkroom equipment and software. PhotoImpression is ideal for editing, retouching and adding special effects to photos. VideoImpression creates video clips from still photos and edits AVI video so users can share creations with friends and family.






PICTURE ALIVE

SiPix Introduces 'Picture ALIVE' Technology, Delivering Sharper, Brighter Images for Consumer Digital Cameras

PMA, Las Vegas, March 2, 2003 - SiPix today announced the availability of Picture ALIVE, a digital image processing technology for its digital camera line that uses cutting-edge technology to dramatically enhance images delivering superior image quality. Picture ALIVE produces sharper, more vibrant and brighter images that can be enlarged without loss of precious details.

SiPix will offer a sneak peak of the Picture ALIVE technology at the Photo Marketing Association conference, March 2-5, in Las Vegas, booth number A113. Elements of Picture ALIVE technology will be incorporated into some of the latest cameras recently launched from SiPix, including the StyleCam Blink II and StyleCam Groove.

Picture ALIVE uses sophisticated color processing algorithms to add saturation to true color images when the photo is taken. The new technology delivers richer colors without making the photograph appear unrealistic. The technology also automatically adjusts brightness across different parts of an image, resulting in more natural looking photographs, even in difficult lighting conditions.

"SiPix has developed Picture ALIVE to offer a higher value camera for the same low price," said Marie Wesson, director of marketing for SiPix. "Users will see the advantage when they transfer pictures to their PC because Picture ALIVE is automatically applied to each image. It's like having a miniature image scientist built into every camera."

Picture ALIVE also resolves the problem of fuzziness that often occurs with digital zoom. The technology employs algorithms that allow images captured with a 1.3 Mega Pixel camera to be comparable in size and quality to those taken with more advanced 2.1 Mega Pixel cameras. Additional patent pending algorithms accurately sharpen images by blending and balancing the nuances of each object, providing natural, sharp and detailed final pictures for print or digital output.

Picture ALIVE is a dynamic processing technology. As features are developed and improved they will be integrated into the software drivers and available as a free download to SiPix customers.







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