Steve's Digicams - Breaking News - SanDisk 03/13/03 Press Release


Press Release - March 13, 2003

SanDisk Introduces Four New, Attractively-Priced Single Slot Card Readers For Popular Flash Card Formats

New Models All Include Hi-Speed USB 2.0 Technology

HANNOVER, Germany, March 13, 2003 - SanDisk Corporation (NASDAQ:SNDK) today introduced a new line of single slot ImageMate™ card readers for a variety of popular flash memory cards. The four new ImageMate models, all with hi-speed USB 2.0 connectivity, were introduced at the CeBIT trade show where SanDisk is showing several new products in Hall 21, Booth B24.

One single slot reader (SDDR-91) accepts CompactFlash® Type I and Type II cards along with the IBM MicroDrive cards, the second (SDDR-93) has a slot for SD and MultiMediaCards, the third model (SDDR-95) has a slot for SmartMedia and the xD-Picture Card and the fourth model (SDDR-97) works with the Memory Stick® and Memory Stick PRO™. The latter model is the first card reader in the industry for both the Memory Stick and the Memory Stick PRO. The new single slot readers have a suggested retail price of .99 except for the SmartMedia/xD model that is priced at .99. These new readers will be available early in the second quarter at many of the 50,000 stores worldwide where SanDisk branded products are sold.

Eric Bone, a SanDisk product marketing manager, said, "These new readers, which now comprise the entry-level part of our card reader line, extend the award-winning industrial design established by our ImageMate 6-in-1 memory card reader and our popular Cruzer™ portable storage device. We think consumers will appreciate the compactness, great value and high performance of the single slot readers. And for those who want the ultimate in card readers, our 6-in-1 reader is still the product to buy."

Most card readers today have USB 1.1 technology that has the slower data transfer rate of 12 megabits a second (Mbps). With hi-speed USB 2.0, SanDisk's new single slot card readers are capable of data transfer rates of up to 480Mbps. The new readers, about the size of a deck of cards, are small enough to easily fit in a purse or briefcase. They also include a standard, detachable USB cable.

All SanDisk ImageMate readers are true "plug and play" due to USB Mass Storage Class (MSC) compliance when used with Windows ME, Windows 2000, Windows XP, Mac OS 9.2.1+ and Mac OS 10.1.2+. A driver also is included for Windows 98SE support.

SanDisk, the world's largest supplier of flash data storage products, designs, manufactures and markets industry-standard, solid-state data, digital imaging and audio storage products using its patented, high density flash memory and controller technology. SanDisk is based in Sunnyvale, CA.

The matters discussed in this news release contain forward looking statements that are subject to certain risks and uncertainties as described under the caption, "Factors That May Affect Future Results" in the company's annual report on Form 10-K-A and quarterly reports on Form 10-Q, filed with the Securities and Exchange Commission. The companies assume no obligation to update the information in this release.

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