Steve's Digicams - Breaking News - SanDisk 03/03/03 Press Release
Press Release - March 3, 2003
SanDisk Introduces New Line of "Extreme" Digital Film Cards
High-Performance Line of CompactFlash and SD Cards Offers Extended Temperature Range For Shooting In Harsh Conditions
PMA 2003 LAS VEGAS--(BUSINESS WIRE)--March 3, 2003-- SanDisk Corporation (Nasdaq:SNDK) today announced SanDisk Extreme(TM), a comprehensive line of high-performance CompactFlash and SD cards designed to meet performance levels dictated by professional and "prosumer" digital photographers including the ability to withstand a wide range of temperature extremes. The announcement was made at the Photo Marketing Association trade show where SanDisk is showing its products in booth L-70.
Sold exclusively through photo retail channels, the new SanDisk Extreme CompactFlash(R) cards deliver a sustained write speed of up to 6 megabyte (MB) per second and sustained read speed of 9MB/sec. The 1GB SanDisk Extreme card is the fastest and largest capacity Type I CompactFlash card. SanDisk Extreme SD(R) cards provide sustained write speeds of up to 2.5MB/sec. In addition, Extreme cards are designed to operate in a wide temperature range from -25 to 85 degrees Celsius, making them ideal for harsh shooting environments and punishing conditions such as when they are stored next to hot camera lights.
Nelson Chan, senior vice president and general manager of SanDisk's retail business unit, said, "SanDisk has leveraged its long history of producing highly reliable storage cards to develop the Extreme line, which represent a combination of high performance and wide operating temperature range to meet the unique needs of the serious photographer. Since these photographers typically purchase their equipment at photo retailers, we have made the SanDisk Extreme product line exclusive to this channel."
Should the need occur, each SanDisk Extreme card is bundled with a data recovery software application designed to recover hidden, deleted and lost digital images. In addition, each card is backed by a lifetime warranty.
SanDisk Extreme CompactFlash will initially ship in capacities of 256, 512MB and 1 gigabyte, with street prices of , and respectively. SanDisk Extreme SD cards will be available in 256 and 512MB capacities with a street price and respectively. Both card formats are expected to start shipping in Q2 2003.
SanDisk Extreme cards use SanDisk NAND flash technology and highlight the company's ongoing commitment to continued improvements in speed, capacity, reliability and features for storage cards. SanDisk Extreme cards are designed for compatibility with today's leading CompactFlash and SD-approved digital SLRs, video and still cameras, card readers and electronic devices.
SanDisk, the world's largest supplier of flash data storage products, designs, manufactures and markets industry-standard, solid-state data, digital imaging and audio storage products using its patented, high density flash memory and controller technology. SanDisk is based in Sunnyvale, Calif.
The matters discussed in this news release contain forward looking statements that are subject to certain risks and uncertainties as described under the caption, "Factors That May Affect Future Results" in the company's annual report on Form 10-K-A and quarterly reports on Form 10-Q, filed with the Securities and Exchange Commission. The companies assume no obligation to update the information in this release.
SanDisk's web site/home page address: http://www.sandisk.com.