Steve's Digicams - Breaking News - Pentax 05/10/05 Press Release


Press Releases - May 10, 2005


Pentax Optio S5Z

Golden, Colorado (May 10, 2005)…PENTAX Imaging Company has announced three new digital camera additions to its popular Optio digital camera lines. The PENTAX Optio S5z, the Optio S55 and the Optio S45 as well as the manufacturer’s sixth DA lens will ship to dealers in June 2005.

The PENTAX Optio S5z is the fifth iteration in the most popular compact and lightweight PENTAX digital camera series. Like its predecessors, the Optio S5z is loaded with features and boasts a 2.5 inch monitor to optimize image composition and playback. With a 3X optical zoom and the power of 5.0 effective megapixels, the Optio S5z features an aluminum alloy exterior and a rounded corner design and rubber grip. Measuring just 3.3 x 2.2 x 0.8 inches and weighing only 3.7 ounces (without battery), the small size of the Optio S5z is made possible through the innovative PENTAX Sliding Lens system that moves the powerful lens up and away as it retracts into the camera.

"This S series of Optio digital cameras that are as small as an Altoids® tin continues to be one of our most popular digital cameras," said Ned Bunnell, director of marketing, PENTAX Imaging Company. "Stylish, compact and full-featured, this series is the benchmark for the go everywhere digital user." The PENTAX Optio S5z will be available for under US.

Pentax Optio S55

Two more PENTAX digital cameras have been announced that follow in the no experience required tradition that makes digital a little less daunting for newcomers. The PENTAX Optio S55 delivers powerful 5.0 megapixel resolution, a 3X optical zoom and a 2.5 inch LCD monitor. Easy to understand and use, the Optio S55 features a Help mode that displays function explanations to reduce operating manual dependency. The Optio S55 will be available for under US.

The third PENTAX digital is the Optio S45, a compact digital camera featuring 4.0 megapixels, a 3X optical zoom and a large 2.5 inch LCD monitor. With the large monitor that simplifies composition and playback, the Optio S45 is well suited to any user. The Optio S45 will be available in limited distribution for under US.

PENTAX also will ship the latest compact, lightweight 4X telephoto zoom DA lens for use with digital SLR cameras. First announced at the Photo Manufacturers Association (PMA) trade show in February 2005, the smc PENTAX-DA 50mm-200mm F4-F5.6 ED is developed for exclusive use with PENTAX digital SLR cameras for both mid-range telephoto applications and serious long-range applications. Mounted on the PENTAX *ist D or the PENTAX *ist DS, this lens offers focal lengths equivalent from 76.5mm to 306mm (in the 35mm format). This wide coverage is ideal for a variety of telephoto applications, including portraiture, sports and scenery. The lens will be available at US.

PENTAX Imaging Company is an innovative leader in the production of digital and film cameras, scopes, eyepieces, binoculars, lenses, mobile printers, scanners and internet cameras. For more than 80 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses. With corporate headquarters located in Golden, Colorado, PENTAX Imaging Company is a wholly owned subsidiary of PENTAX of America, Inc. For more information:

S5z Specifications

Camera Type:Compact-type digital still camera with built-in zoom lens, autofocus, auto exposure and auto flash
Effective Pixels:5.0 megapixels
Image Capture Device:Type - 1/2.5 inch interline transfer CCD with a primary color filter

Total Pixels - 5.25 megapixels

Color Depth - 12 bit x 3 colors

Recorded Pixels - Still: 2560x1920 pixels, 2304 x1728 pixels, 2048x1536 pixels, 1600x1200 pixels, 1024x768 pixels, 640x480 pixels;

Movie: 640x480 pixels

Focus System:Type - TTL contrast detection autofocus system

Autofocus - 7 point AF, Spot AF, 49 point selectable & Infinity Landscape Mode

Focusing Range:
Normal 1.31 ft (0.4m) to Infinity
Macro 7.1 inches (0.18 m) to 1.64 ft (0.5m)
Super Macro 2.4 inches (0.06m) to 7.9 inches (0.2m) at 10.2mm
Manual Focus 2.4 inches (0.06m) to Infinity at 10.2mm

Lens:Type - smc PENTAX power zoom

Focal Length - 5.8mm - 17.4mm

35mm Equivalent - 36.5mm -107mm

Aperture Range - F2.6 - F4.8

Construction - 6 elements in 5 groups (2 dual-sided aspherical elements) Optical Zoom - 3X Digital Zoom - 4X Combined - 12X

Exposure Control:Light Metering Method - TTL metering with choice of: Multi-segment, Center-weighted & Spot meter

Sensitivity - Auto, or User select ISO 80, 100, 200, 400

Exposure Control Method - Program AE

Exposure Modes - Green, Program, Night scene, Movie, Panorama assist, 3D image, Landscape, Flower, Portrait, Self-portrait, Surf & Snow, Autumn Color, Sunset, Museum, Text, Food, Sport, Digital filter, USER

Exposure Compensation - +/-2 EV (1/3 steps)

Shutter - Type: Programmed AE electronic lens shutter with CCD electronic shutter; Shutter Speed: Approx. 1/2000 - 4 second

White Balance - White Balance Control: TTL Auto, Manual; Available Settings: Auto, Daylight, Shade, Tungsten Light, Fluorescent Light (W,N,D), Manual

Flash - Operation Modes: Auto, Flash-off, Flash-on, Auto + Red-eye reduction, Flash-on + Red-eye reduction, Auto backlight compensation; Effective Range: Approx. 0.65 ft - 11.5 ft (0.2m - 3.5m) (5.8mm at Sensitivity 200), Approx. 0.65 ft - 6.6 ft (0.2m - 2m) (17.4mm at Sensitivity 200)

Shooting Specs:Digital Filter - Black & White, Sepia, Red, Pink, Purple, Blue, Green, Yellow, Brightness Drive Modes - Single-shot, Continuous, Remote control, Self-timer (2 sec, 10 sec) Movie Mode - Shooting Time: from approx. 1 sec. to memory card capacity
Time:Modes - dd/mm/yy, mm/dd/yy, yy/mm/dd World Time - Display of the time in 70 cities (28 time zones)
Image Storage:Storage Media - Approx 9.3MB built-in memory, SD memory card removable File Formats - Still: JPEG (Exif 2.2), DCF (Design rule for Camera File system), DPOF (Digital Print Order Format), PRINT Image Matching III; Movie: MPEG-4 approx. 30fps with sound; Sound: WAV (ADPCM), Monaural Recordable time depends on the remaining capacity of the memory card Quality Levels - Best, Better, Good
LCD Monitor:LCD Monitor – 2.5 inch, TFT color LCD- with Histogram Display LCD Coverage - 100% LCD Resolution - Approx. 110,000 pixels
LCD Viewfinder:Optical Viewfinder - None
Playback Specs:Playback Modes File - Single, Index- Nine image Magnification - 8X LCD Function - Slide show, Image rotation, Voice memo available in playback mode Size Change - Trimming, Resize Erase and Image Protect Modes - Single, All
Pictbridge:One image printing, All image printing, DPOF auto print, Paper size select
Language:English, French, German, Spanish, Italian, Russian, Chinese, Korean, Japanese, Swedish, Dutch
Interfaces:Type - AV output terminal, USB terminal, DC input terminal Video Output - Compatible with NTSC and PAL formats (monaural sound)
Power Supply:Rechargeable Lithium-ion D-LI8 battery (allows approximately 180 shots*) AC adaptor kit (optional) * According to in-house testing (with LCD monitor on and flash used for 50% of the shots)
Physical Specs:Operating Temperatures - 32 to 104° Fahrenheit
(0 to 40° Celsius)

Camera Casing - Aluminum alloy

Dimensions (W x H x D) - 3.3 x 2.2 x 0.9 inches
(83 x 55 x 21.5mm)

Weight - 3.7 oz. (105g) without battery and SD memory card; 4.2 oz. (120g) loaded and ready

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