Steve's Digicams - Breaking News - Pentax 02/18/03 Press Release
Press Release - February 18, 2003
Optio 33L Digital Camera With Rotating LCD Monitor Offers So Much For So Little
ENGLEWOOD, Colorado (February 18, 2003)…PENTAX USA introduces the smaller, but smarter, Optio 33L, a full-featured 3.2 megapixel digital camera with a versatile, bright, 1.5 inch LCD monitor that both swings up and rotates a full 180 degrees. The Optio 33L is a perfect digital camera choice for self-portraits, group shots and high or low angle photography.
With a 3X optical (8X combined) zoom lens, a compact yet durable design, and a variety of shooting and picture modes, Optio 33L is proof that you can get so much for so little.
PENTAX will debut the Optio 33L at the Photo Marketing Association's (PMA) Show from March 2-5 in Las Vegas. PMA hosts an annual trade show where manufacturers in the photography industry showcase their newest products.
PENTAX U.S.A., Inc. is an innovative leader in the production of digital and film cameras, binoculars, lenses, mobile printers, scanners and internet cameras. For more than 80 years, Pentax technology has developed durable, reliable products that meet the needs of consumers and businesses. With corporate headquarters located in Englewood, Colorado, PENTAX U.S.A., INC. is a wholly owned subsidiary of PENTAX CORPORATION.
OPTIO 33L FACT SHEET
3.2 effective megapixels for high-quality clarity
With 3.2 effective megapixels, the Optio 33L delivers sharp images. The PENTAX 33L incorporates advanced image processing technology and a 12-bit A/D converter capable of recording data on the CCD with greater dynamic range and higher level gradation comfort.
High-performance 3X zoom optical lens
Equivalent to a 38-114mm lens in 35mm format, the high-performance 3X optical (2.7X digital) zoom lens combines high quality imaging capability with low-level distortion and offers and an impressive 8X combined zoom.
Rotating LCD monitor
The handy Optio 33L LCD monitor swings both up and rotates 180 degrees.
A newly developed image processing circuit in the Optio 33L offer simple operation. Images play back at the touch of a button, and new images may be recorded any time the camera power is on - even during playback modes. A virtual mode dial on the LCD monitor makes shooting mode selection easier. Simply select the most appropriate mode from the ample choice of Program, Picture, Night Scene, Movie, 3D image, Panorama Assist, Auto Bracketing, and Digital Filter modes. Optio 33L also features standalone buttons for frequently used functions related to the composition and playback of images.
A variety of shooting modes
With a choice of eight shooting modes, it's easy to achieve the right settings for your choice of subject.
Program claims greater control over a wide range of functions to achieve your favorite results.
Picture offers eight modes - Landscape, Flower, Portrait, Self-portrait, Soft, Surf & Snow, Sunset, and Illustration.
Night Scene helps achieve optimum results at night or in darkened conditions when shooting subjects with darker backgrounds. A handy noise reduction function activates automatically during long exposures.
Movie* Optio 33L records up to 30 seconds of video at 15 frames per second, with a resolution of 320 X 240 pixels. Clips are also recorded in AVI format, which makes them easy to play back on PCs
Optio 33L offers Landscape, Flower, Portrait, Self-portrait, Soft, Surf & Snow, Sunset and Illustration modes on the LCD monitor for optimum results.
The Auto flash discharges when light is low and to highlight objects in front of excessively bright backgrounds. The Optio 33L also provides the freedom of flash-on, flash-off, and red eye reduction* modes. A slow shutter sync mode can be selected when using Night Scene mode. * This feature does not eliminate "red eyes" in all instances.
Nine-image / Zoom display
Searching for recorded images is minimized through a nine image display function on the LCD screen. All images may be displayed at once and enlarged up to 12X magnification to check for clear focus and inspect details.
A slide show feature allows recorded images to automatically display continuously on the LCD monitor and deliver presentations when connected to an LCD projector.
A detailed histogram display allows you to check light levels with accuracy during both playback and shooting.
Options for metering
The Optio 33L offers the user more freedom when it comes to metering. Choose from multi-segment metering, center-weighted metering, and spot metering for the results you desire.
Different light intensity won't compromise the performance of the Optio 33L. The ISO value can be set automatically by the camera, and the user is also free to select from ISO100, ISO200, or ISO400.
Exposure compensation has a range of +2EV in 1/3EV steps.
Settings for sharpness, saturation, and contrast
Take even greater control over each shot with the ability to set sharpness, saturation and contrast manually, with a choice of three grades for each.
With a special feature that prevents against the accidental deletion of recorded shots, the Optio 33L makes sure you never erase a picture you intended to keep.
Mode memory function
The mode memory function allows you to save a combination of settings in accordance with your desires. These can then be returned to automatically the next time the power is switched on.
World time function
The Optio 33L has a world time function capable of displaying the time in 62 different cities. This function can also be used to record the time and date each shot was taken, which allows you to take pictures while traveling, then sort them easily when you get back home.
When used in combination with compatible printers, the DPOF function of the Optio 33L allows you to take control over the number of printouts and the date function.
PRINT Image Matching II* and Exif Print (Exif 2.2)
The Optio 33L provides prints of an even higher quality when connected to PRINT Image Matching II- or Exif-compatible printers.
Convenience is taken a step further through compatibility with CompactFlash. Just one 16MB CompactFlash card has the power to store approximately 16 images with 2,048 X 1,536 recorded pixels in the "Better" quality setting, and a maximum of 128 images with 640 X 480 recorded pixels in the "Good" quality setting.
AV output terminal
Through simple connection to a television using the optional AV cable, your recorded shots and sounds can be enjoyed on your TV.
The Optio 33L takes two AA batteries, which are widely available. The camera is also compatible with lithium CR-V3 batteries, which have enough power to support the taking of 650 images continuously.*
Convenient multilingual operation allows all menus and messages to be displayed in English, French, German, Spanish, Italian, or Japanese.
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