Steve's Digicams - Breaking News - Pentax 02/02/04 Press Release




Pentax

Press Releases - February 2, 2004



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Optio 30
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No Experience Required: Latest Pentax Digital Camera Just The Fit For Newcomers


Pentax Optio 30

GOLDEN, Colorado (February 2, 2004) Feeling a little daunted by digital? Help is on the way inside the new PENTAX Optio30 digital camera. This latest PENTAX camera is designed for newcomers with little or no digital photography experience making it a perfect answer for a growing demand for quality, easy-to-use digital.

In addition to 3.2 megapixels, a 3X optical zoom, and the signature, compact dimensions of the PENTAX digital brand, the Optio30 sports a simple, but revolutionary, menu prompt that provides helpful, tutorial messages about frequently used digital camera functions. With a simple touch, this feature will guide new, and old hands, through the camera's array of digital features.

Expertise is the last thing you need to go digital with PENTAX -- just turn on the Optio30 and shoot!

The PENTAX Optio30 makes digital easy and fun! Equipped with PictBridge, a new direct-print standard released by the Camera and Imaging Products Association (CIPA), the Optio30 connects directly to your printer so you may print images without a personal computer! You also may record a favorite shot on the start-up screen and select customized wallpaper choices for the menu screen on the ample 1.6 inch LCD monitor. In addition to a variety of conventional picture modes (Landscape, Nightscene, Nightscene Portrait, Portrait, Surf and Snow, Flower), the innovative Optio30 virtual mode dial features new lifestyle-oriented modes including Party, Cuisine, and Pet.

But, help doesn't stop there. The Optio30 sports a round-edge design that offers an easy-to-hold, steady grip, and the camera permits you to customize a wide range of camera settings so you may select how you use the camera features as your digital confidence grows. With 16MB of built-in memory, the Optio30 is always ready for a shot even if you leave your larger memory media behind!

For added value, the Optio30 does include an ACDSee(tm) computer software package that is designed exclusively for PENTAX digital cameras. Valued at , the package includes ACDSee(tm) 5.1, FotoSlate(tm), FotoCanvas(tm) and Photostitcher. ACDSee(tm) digital camera software makes it easy to retrieve, view, manage, print, enhance and share your digital photos. All this digital value in the Optio30 will retail for and ship to dealers in April 2004. PENTAX U.S.A., Inc. will preview the Optio30 on February 11 at the PMA Sneak Peek Event 2004 and the PEPCOM DigitalFocus media events scheduled in advance of the 2004 Photo Marketing Association (PMA) Trade Show from February 12-15 in Las Vegas.

PENTAX U.S.A., Inc. is an innovative leader in the production of digital and film cameras, binoculars, lenses, mobile printers, scanners and internet cameras. For more than 80 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX U.S.A., INC. is a wholly owned subsidiary of PENTAX CORPORATION.


PENTAX OPTIO30 FACT SHEET

Major features of the PENTAX Optio30 include:

3.2 megapixels

The Optio30 features 3.2 effective megapixels for crisp images and quality enlargements.

Optical and digital zoom with macro

The Optio30 offers of 3X optical zoom (equivalent to 38-114mm lens in 35mm format) combined 4X digital zoom for a total 12X zoom. The Optio30 Macro mode allows shots as close as .79 " from the subject.

Simple menu

A simple menu in the Optio30 offers a split-screen option with the full menu that offers helpful tutorial explanations of frequently used digital photography functions.

Appealing design with compact dimensions The compact, round-edge Optio 30 design offers a comfortable grip that makes it handy to carry in a pocket or purse.

16MB (approx.) built-in memory

The Optio30 contains approximately 16MB of built-in memory so it's always ready-to-shoot even if you leave your higher capacity memory media behind.

PictBridge compatibility

The Optio30 supports PictBridge, a new direct-print standard released by CIPA (Camera and Imaging Products Association). Just connect the Optio30 via USB to a printer supporting PictBridge to print recorded images without a PC as well as access direct functions such as resizing, trimming, and digital filters.

Diverse shooting modes

The easy-to-understand virtual mode dial offers 12 shooting mode selections.

  • Program mode automatically sets the optimal shutter speed, aperture, and focus for the subject at hand.

  • Landscape mode accents nature's green and blue hues and extends sharpness as far as the horizon.

  • Night scene mode slows the Optio30 shutter speed to capture greater detail in low light conditions.

  • Nighttime portrait mode ensures quality shots of people at night without sacrificing exposure of the background.

  • Portrait mode captures natural looking skin tones with more flattering results.

  • Surf & Snow mode helps preserve details throughout the frame, even settings with sun reflection on water or snow.

  • Flower mode automatically sets the Optio30 in Macro mode for glorious detail of nature's work.

  • Party mode accounts for room size and available light to capture subjects at special events.

  • Cuisine helps capture special textures and colors and master the art of food photography.

  • Pet mode helps you capture whites and black tones and the natural glow common to family pets.

Customized functions

The Optio30 start-up screen may be customized to display a favorite image of your choice, and one of six preset images can be selected for use as wallpaper for each of the menu screens.

Movie*

The Optio30 records soundless movie files up to the available capacity of the selected recording media and offers a wide range of related choices - from 320 x 240 to 160 x 120 pixels and full-color, black & white and sepia shooting options. Movie files are also recorded in MOV format to enable easy playback on PC.

*System requirements: PCs running Windows 98/98SE, or Windows 2000 operating systems which came with DirectX 8.0 or higher and Windows Media Player pre-installed. PCs running Windows Me or Windows XP operating systems featuring Windows Media Player or QuickTime 3.0 or higher. Macintosh machines running operating systems which came with QuickTime 4.0 or higher pre-installed.

Panorama Assist mode

Panorama Assist mode is ideal for expansive scenery. Take multiple shots of your subject in vertical or horizontal format, and then align and combine them using the user-friendly software provided*.

* ACD photostitcher software is compatible with Windows systems only.

Digital filters for fun and creative results

Optio30 allows you to apply nine filter choices to existing shots: black and white, sepia, red, pink, purple, blue, green, yellow and brightness so may enhance sunset shades with a purple filter, for example, or place special emphasis on another color of your choice and add brightness.

ACDSee for PENTAX

Optio30 includes an ACDSee for PENTAX software package for easy graphic conversion, album creation, and much more.

USB mass storage class compatibility*

USB connectivity allows multiple shots to be swiftly and simply imported into common PC applications - opening up an exciting world of imaging versatility that lets you do so much more with your shots.

*System requirements: No driver software is required for PCs running Windows 2000, Windows Me, Windows XP Home Edition/Professional or MAC OS 9.0 or later with a built-in USB port.

Built-in auto flash

The Optio30 features a flash that can be set to fire automatically in low-light conditions. For greater control, Optio30 offers Flash-on, Flash-off, and slow-shutter sync modes (for use in combination with Night scene, Nighttime portrait, and Party modes) and there's also the advantage of a red-eye reduction function.*

*This feature does not eliminate "red eyes" in all instances.

High-precision LCD monitor

The 1.6-inch TFT LCD monitor makes it easy to compose shots or view them prior to printing, allowing you to recompose and shoot again while you're near the subject.

Optical viewfinder

An optical viewfinder allows you to conserve power by switching off the LCD monitor.

Nine image/Zoom display

The Optio30 makes it easy to search for a shot that's already recorded with Nine-image display that lets you scan through all images in minimal time. When you find the shot you're looking for, the camera also offers 8X magnification, enabling you to check images up close for details and focusing.

Self-timer

The self-timer is ideal for self-portraits and when you join a group shot. Release the shutter in either two or ten seconds or minimize camera shake when taking long exposures.

Continuous shooting

An extended press of the shutter is all it takes to activate continuous shooting. This allows fast-moving action to be captured frame by frame.

4-in-1 shooting

4-in-1 shooting takes four consecutive shots in one frame with just a single press of the shutter release button. This innovative feature makes it easy to study the movement of a subject.

Interval shooting

Interval shooting mode shoots a set of sequential frames for playback together as a short film. It offers a selection of X2, X5, X10, X20, X50, or X100 recording speeds and create effects such as clouds rushing across the sky.

Macro shooting and Infinity-landscape modes

Selection of Macro mode allows you to compose from as close as just .79" from the subject, while Infinity-landscape captures the sense of space when shooting stunning scenery and optimal focus when shooting through windows.

Manual focusing

With the handy LCD monitor, manual focus is easy and enjoyable by the enlargement of the central area of the LCD, which helps you recognize the moment when your subject is at its sharpest.

Choice of autofocus

The Optio30 offers Spot AF and 5-point AF. Spot AF provides you with the freedom to choose the area of key focus anywhere within the frame, while 5-point AF allows simultaneous focus on separate elements even when shooting from a distance. 5-point AF offers highlighted focus area that lets you know exactly where the sharpest points are located.

Histogram display

The detailed histogram function is extremely handy during both playback and shooting, allowing you to check the range of light levels with greater accuracy.

Metering options

A choice of Spot metering, Multi-segment metering, and Center-weighted metering give you greater control over the way exposure is determined.

ISO settings

Light sensitivity is exceptionally easy to adjust. Select ISO50 for the clearest results with minimal noise, or opt for ISO100 or 200 depending on your aims and circumstances.

Exposure compensation

The Optio30 enables exposure compensation across a range of +2EV in steps of 1/3EV.

Settings for sharpness, saturation and contrast

The Optio30 even has a range of settings that allow you to take control over sharpness, saturation, and contrast, with three grades for each. Such extended capability is ideal for the photographer who wishes to exercise greater control over the final outcome.

Image protection

Digital photography presents the risk of deleting shots you want to keep, but the Optio30 features a function that protects shots from accidental deletion.

Mode memory function

Mode memory allows you to save a combination of settings you like and return to them automatically when the power is next switched on.

DPOF print convenience

When used in combination with DPOF-compatible printers, the Optio30 gives you a greater degree of control over the date function and the number of prints*.

*Some printers may not support the above functions. Please consult the supplier of your printer for more information.

Exif Print (Exif2.2) and PRINT Image Matching II* compatibility

Exif Print and PRINT Image Matching II compatibility establishes a stronger link between the camera and printer for greater control.

*This product supports PRINT Image Matching II. When used in combination, PRINT Image Matching II enabled digital still cameras, printers, and software help photographers to produce images more faithful to their intentions.

Copyright 2001 Seiko Epson Corporation. All Rights Reserved. PRINT Image Matching is a trademark of Seiko Epson Corporation. The PRINT Image Matching logo is a trademark of Seiko Epson Corporation.

SD memory card / MultiMediaCard

With SD memory card and MultimediaCard compatibility, the Optio30 is able to store a large amount of images while retaining high-level accuracy. Images may be exported or imported between the built-in memory and the SD memory card or MultimediaCard, so you may decide which images you want to store, and where.

Resize function

A handy resize function allows you to alter the data size and quality of stored images. Resized files can even be set to overwrite the original image, allowing you to free up more memory space without having to discard a shot.

Trimming function

Excellent composition doesn't have to be confined to the time of shooting. Indeed with the convenient Trimming function, images can be cropped at any time and selected parts can be stored as individual new files.

Power sources

The Optio30 can be powered by two widely available AA alkaline batteries. It can also be operated with a Nickel Hydride battery, a rechargeable lithium-ion battery, a CR-V3 battery and an optionally available AC adapter.

Operation in 8 languages

All menus and messages may be displayed in English, French, German, Spanish, Italian, Russian, Chinese or Japanese, making the Optio30 accessible for use by people around the world.

AC adapter

An optional AC adapter for extended use of the Optio30 is available for purchase.






Pentax Packs Big Monitor On A Little Digital: New Optio S4i Camera Boasts First Pentax Cradle Charge


Pentax Optio S4i

GOLDEN, Colorado (February 2, 2004) PENTAX USA packs a hefty 1.8 inch LCD monitor for larger viewing and focusing on the tiny, new Optio S4i digital camera. With 4.0 megapixels and a 3X optical zoom, this latest Optio digital camera also features the first PENTAX digital cradle-style lithium ion recharge base unit. The rechargeable unit design makes it so easy to recharge the Optio S4i. Simply set the camera in the recharge base until it ready to use again.

Featuring the legendary smc PENTAX lens and the unique PENTAX Sliding Lens system that allows the lens to retract fully when the camera is off lens, the Optio S4i is sleek and compact enough to carry everywhere. With the optional, acrylic waterproof housing that is newly-designed for the Optio S4i, everywhere may well include the exciting world of underwater digital photography! For optimal results, the Optio S4i now features both Marine Picture and Marine Movie modes to capture drama of blue underwater hues.

The PENTAX digital advantage doesn't stop there. Equipped with PictBridge, a new direct-print standard released by the CIPA (Camera and Imaging Products Association), the Optio S4i connects directly to your printer so you may print images without the need for a personal computer. For more convenience, the PENTAX Optio S4i includes an ACDSee(tm) software package that is designed exclusively for PENTAX digital cameras. Valued at , the package includes ACDSee(tm) 5.1, FotoSlate(tm), FotoCanvas(tm) and Photostitcher. ACDSee(tm) digital camera software makes it easy to retrieve, view, manage, print, enhance and share your digital photos.

PENTAX U.S.A., Inc. will preview the Optio S4i on February 11 at the PMA Sneak Peek and the PEPCOM DigitalFocus in advance of the 2004 Photo Marketing Association (PMA) Trade Show from February 12-15 in Las Vegas. The camera will ship to retailers in April 2004.

PENTAX U.S.A., Inc. is an innovative leader in the production of digital and film cameras, binoculars, lenses, mobile printers, scanners and internet cameras. For more than 80 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX U.S.A., INC. is a wholly owned subsidiary of PENTAX CORPORATION.


PENTAX OPTIO S4i FACT SHEET

4.0 effective megapixel clarity

For superior clarity that extends from macro shooting to the capture of expansive landscapes, the Optio S4i is equipped with the power of 4.0 effective megapixels and features benefits of a primary color filter and advanced imaging technologies, which highlight brighter, more natural colors and significantly enhance general image quality.

Hefty High-precision LCD monitor

Composition is made significantly more convenient with a 1.8-inch LCD monitor that offers a 100% field of view. It's also exceptionally useful for the viewing of recorded shots on the spot.

Recharge unit

Compatibility with lithium ion batteries means it's easy to recharge the Optio S4i whenever power runs low. In fact all you have to do is simply sit the camera in the compact, lightweight recharge unit.

Ultra-compact, refined design

With a newly developed multi-chip module system and an innovative sliding lens that retracts to be flush with the body of the camera, the Optio S4i achieves exceptionally compact dimensions of just 3.3 inches x 2 inches x .81 inches. The Optio S4i body features aluminum alloy construction.

High-quality smc PENTAX lens offering 3X zoom

The Optio S4i features a lens from the smc PENTAX series - a lineup renowned throughout the world for sheer imaging excellence. With 3X zoom with a focal range covering angles of view equivalent to those of a 35-105mm lens in 35mm format, it delivers the freedom to zoom out for shots of scenic beauty and move in for telephoto shots that offer flatter, kinder perspective. All 5 groups of 6 elements are crafted entirely from glass, with two lenses crafted to be aspherical on each side, and optical zoom can also be augmented with 4X digital zoom, which takes the camera's total zoom capability to an impressive 12X.

User-friendly operability

Exceptional user-friendly operability is achieved largely through use of newly designed processing circuitry and an innovative software algorithm - elements which work hand in hand to take responsiveness to a new level and support a shutter time release lag of a mere 0.01 seconds*. Independent buttons are also at hand to allow easy access to frequently used shooting and playback functions and modes can be selected in a virtually effortless manner through use of the handy virtual mode dial. The Optio S4i also offers the further advantage of allowing functional customization to suit different needs, enabling the user to gain access to their favorite capabilities with maximum convenience in minimal time.

* Time taken from the moment when the shutter release is fully depressed following focus lock to the moment the shutter opens, when the flash is switched off.

Green mode

Green mode allows you to simply press the shutter button to achieve stunning shots, while the camera automatically takes care of all the necessary settings.

Quick button

Should the user decide to exit the menu screen and move into simple shooting, all they have to do is press the Quick button and they're instantly taken back to Green mode. The Quick button can also be configured to take the user direct to Mode Matrix (tentative name), White balance, Mode memory, Trimming, Resizing, other menus, and even sub menus should the user desire.

A selection of versatile shooting modes

The Mode Matrix (tentative name) offers a graphic display of all the following 21 shooting modes on the LCD, allowing the user to select the most appropriate and leave exposure, white balance and other settings to the Optio S4i.

Program

Program mode allows you to take control over a combination of functions at once.

Night Scene

Night Scene mode captures the mood of evening and night scenes and performs well shooting subjects with dark backgrounds.

Movie

With a movie mode that allows you to record video with sound to the full capacity of available memory at 15 frames per second with the definition of 320 x 240 pixels, the Optio S4i lets the user capture moments in a highly expressive manner. Video files are also recorded in AVI format, making it easy to play them back on a PC*.

*System requirements for use of the Movie function: PCs running Windows 98/98SE, or Windows 2000 operating systems which came with Direct X8.0 and Windows Media Player pre-installed. PCs running Windows Me or Windows XP operating systems featuring Windows Media Player or QuickTime3.0 or higher. Macintosh machines running operating systems, which came with QuickTime 4.0 or higher pre-installed.

Panorama Assist

Some scenes are simply too big to fit into a single frame. That's when Panorama Assist comes in handy, allowing a series of shots to be taken horizontally or vertically following the camera's simple guidance, which can then be aligned and combined with ease on a PC through use of the included software.

* ACD photostitcher is compatible with Windows systems only.

3D image

3D image mode lets the user produce shots that have a genuine sense of depth and perspective. Two shots can be taken following the camera's guidance, printed out with postcard dimensions, and then looked at through the optionally available viewer for a real 3D effect.

Landscape mode

This mode has been specifically designed by PENTAX to make the most of the greens and blues of scenic shots.

Flower mode

As flowers are such a popular subject for photography, the Optio S4i is equipped with a special Flower mode, specially designed to bring out all their vivid color and detail.

Portrait mode

Portrait mode successfully captures skin tones in a more faithful manner for more flattering results.

Self-portrait mode

Simply select this handy mode, point the camera at yourself, and shoot to achieve results that come out satisfyingly crisp despite the close nature of the composition.

Surf & Snow mode

The highly reflective nature of snow or water can be a nightmare in terms of exposure. Fortunately the Optio S4i has the power to deal with exactly such circumstances.

Autumn Color mode

Selection of Autumn Color mode makes the most of reds, browns, and other colors associated with the season.

Sunset mode

A mode specifically designed to capture the warmth and splendor of sunrise and sunset scenes.

Art museum

The Optio S4i even features a mode ideally suited to photographing exhibits in museums, achieving optimal exposure while ensuring the flash doesn't fire.

Text

A Text mode allows documents, notes or other written material to be photographed and recorded in a manner that assists in maintaining their legibility.

Cuisine

Cuisine mode enables the Optio S4i to achieve natural color, convey convincing texture, and communicate the real freshness of food.

Soft

Simple selection of Soft mode applies a soft focus to the subject, which can be used for flattering portraits or to convey a sense of the romantic.

Illustration

Illustration mode converts images to resemble an artist's drawing.

Digital Filters

Equipped with a range of digital filters, the Optio S4i can be used to transform the mood of recorded shots. Choose black & white or sepia shooting for a marked difference in style, or choose from a range of colors (red, pink, yellow, green, blue, and purple). The Optio S4i also offers a special Slim filter that makes subjects appear more slender or broader and can be adjusted to different degrees.

User

User mode enables a combination of preferred settings to be saved for easy access whenever the user desires.

Marine*

The mode ensures blue tones are reproduced in a faithful, pleasing manner.

Marine movie*

*For use only with option underwater case housing.

Marine movie mode applies the same advantage when recording video underwater.

Voice recording mode

In addition to its range of imaging capabilities, the Optio S4i also has audio recording capability that rivals many standalone devices. This can be incredibly handy in a wide range of situations, offers index ability, and can be used to record audio to the capacity of the available memory.

PictBridge compatibility

The Optio S4i supports PictBridge, a new direct-print standard released by the CIPA (Camera and Imaging Products Association). This advance allows the Optio S4i to be connected to a printer that supports PictBridge directly via USB cable for control over printing, resizing, trimming, digital filters, and other functions without the need for a PC.

USB mass storage class compatibility*

USB cable connectivity allows multiple recorded shots to be quickly and easily imported into common PC applications, opening up a whole new world of imaging opportunities.

*System requirements: PCs running Windows 98/98SE, Windows 2000, Windows Me, Windows XP Home Edition/Professional or Mac OS 8.6 or higher (installation of the included driver software is required, except in the case of Mac 0S 9.0 or higher). Compliance with the aforementioned system requirements does not guarantee USB compatibility.

Useful software included

The Optio S4i comes bundled with a CD-ROM that features an exclusive USB driver as well as the popular ACDSee for PENTAX, which can be installed on both Windows and Macintosh systems.

Built-in auto flash

The Optio S4i has a built-in flash, which fires automatically in low-light conditions. For greater control, the camera also features Flash-on, Flash-off, and red-eye reduction* modes, and there's also the option of Slow shutter sync which is useful when shooting in Night Scene mode. *This feature does not eliminate "red eyes" in all instances.

Optical viewfinder

Use of the optical viewfinder offers the advantage to switch-off the LCD monitor in order to conserve power.

Nine-image and Zoom display

Nine recorded shots can be displayed on the screen simultaneously to speed the search for recorded shots. Once the user has found the image they were looking for, the LCD monitor also allows them to zoom in on it with 4x magnification which makes it easier to check for focus and examine intricate detail.

Convenient self-timer

The handy self-timer lets you get in the frame whenever you want, enabling the shooting of self-portraits and allowing the user to enter into group shots.

Optional remote control

Two remote control units are optionally available for the Optio S4i. Named remote control E and remote control F, they offer remote immediate shutter release, the advantage of a three-second timer, and the former can even control zooming.

Continuous shooting

Just keep the shutter button held down and continuous shooting is activated, allowing fast-paced action to be recorded in a satisfying manner.

Interval shooting

The Interval shooting function allows sequential sets of shots to be recorded for playback as a short film. This can be used to achieve impressive effects, such as scenes of clouds rushing across the sky, for example, and offers a selection of recording speeds - X2, X5, X10, X20, X50, and X100.

Macro mode, Landscape mode

Macro mode allows the user to compose shots from as close as 7 inches from the subject, while selection of super macro shooting allows composition from as close as just 2.36 inches. The Optio S4i is also ideal for capturing truly expansive scenes, achieving sharp focus all the way up to the horizon through selection of Infinity-landscape mode.

Manual focus

When manual focus is selected, the central area of a potential shot on the LCD monitor is automatically enlarged to make it easier to achieve accuracy.

Options for autofocus

The Optio S4i even offers a choice in terms of autofocus, allowing the user to select Spot AF to place the center of focus on any one of 49 spots in the frame, or 7-point autofocus which allows simultaneous focusing on multiple subjects in different parts of the frame.

White balance settings

A range of white balance modes makes the Optio S4i well suited to shooting in different types of light. It features settings for Auto, Daylight, Shade, Tungsten, and Fluorescent light, and there is also a manual setting that lets the user take control of the selection.

Histogram display

A histogram display accurately represents light levels during both shooting and playback, which allows the user to make a more educated evaluation of each shot.

Multiple choices for metering

With the ample choice of multi-segment metering, center-weighted metering, and spot metering, the Optio S4i can achieve the most appropriate exposure in myriad situations.

ISO settings

Light sensitivity is easy to adjust, with a selection of ISO50, 100, 200 and 400 (TBD), as well as an auto setting.

Exposure compensation

Some photographers like the effects of slight overexposure, while others feel a touch of underexposure can be particularly attractive. That's why the Optio S4i offers exposure compensation that can be set across a range of +2EV in 1/3EV steps.

Settings for sharpness, saturation, and contrast

With five grades of settings for sharpness, saturation, and contrast, the Optio S4i provides the user with a satisfying degree of control over each and every shot.

Image protection

The Optio S4i has also been designed to prevent the accidental deletion of images, with a special function that allows the user to specify particular shots that should be kept.

Mode memory function

The handy mode memory function allows a combination of settings to be saved at once, then automatically returned to when the power is next switched on.

World time function

The Optio S4i can display the time for 62 different cities around the world. It can also record the time and date for each shot taken to make sorting much simpler.

Alarm function

The Optio S4i is additionally equipped with an alarm function too. This can be set to sound accompanied by a selected image so that users can be woken up to the sight of a friendly face or reminded of something in their schedule by the display of something relevant.

DPOF compatibility

DPOF compatibility gives the user a further degree of control over printouts, letting them take control of the date function and decide the number of copies*.

* Some printers may not support the above function. Please consult the supplier of your printer for more information.

Exif Print and PRINT Image Matching compatibility

When used with Exif Print (Exif 2.2) and PRINT Image Matching-compatible printers, the Optio S4i can produce prints that are more faithful to the original subject.

Approximately 10MB of built-in memory

The Optio S4i can also take shots when used without additional media. Indeed it has approximately 10MB of built-in memory that allows the recording of a substantial amount of images.

SD memory card and Multimediacard compatibility

The Optio S4i is compatible with both SD memory cards and Multimedia cards for easy transfer of data to PCs.

Resize function

The data size of recorded shots can be reduced through use of a handy Resize function. This frees up space for the capture of more shots without forcing the user to delete ones already taken. The reduced-size files can then overwrite their heavier versions or be saved as entirely separate files. Moreover, all images can be selected for resizing at once, freeing up a larger amount of memory in one easy action.

Trimming

The Trimming function allows unwanted elements in images to be cropped out, or important parts to be selected on their own for storage as individual files.

Voice memo function

Up to 30 seconds of sound can be attached to recorded images, allowing situations to be captured in a much more memorable manner.

Function customization

Two frequently used functions can be selected from a choice of nine. These can then be assigned to the left and right positions of the four-way controller for easier access in the future.

Customization

An image stored in the Optio S4i can be used to appear on the camera's start up screen. The user can also customize the camera further by selecting a sound to accompany shutter release and a range of other actions.

AV (video/audio) output terminal

The Optio S4i makes it easy to display images on the larger dimensions of a TV screen through use of an AV output terminal and the provided AV cable.

Power sources

With the Optio S4i, choice even exists in terms of power, through compatibility with the commonly available batteries, the exclusive rechargeable lithium-ion battery, and an optionally available AC adapter.

Operation in 9 languages

All menus and messages of the Optio S4i can be set for display in English, French, German, Spanish, Italian, Russian, Chinese (both traditional and simplified), Korean, or Japanese.

Optional accessories

Waterproof case

The Optio S4i can be easily housed in an optionally available waterproof case, opening up the exciting world of underwater photography.

AC adapter kit

The handy AC adapter makes the Optio S4i better suited to worldwide travel, allowing battery power to be saved when shooting near a power outlet anywhere in the world. Images can be shot in 3D mode to achieve a real sense of depth and perspective when the results are seen through the special viewer.






Planning A Leap To Digital? Newest Pentax Camera Helps Pave The Way


Pentax Optio S40

GOLDEN, Colorado (February 2, 2004) Will 2004 be the year you go digital? The new PENTAX Optio S40 is a 4 megapixel, 3X zoom digital camera that is loaded with the features to help you on your way! Sporting a sleek aluminum design and the signature, compact dimensions of the PENTAX Optio digital brand, the Optio S40 features an exciting, new "help" function. Offering simple-to-understand explanations in a regular or enlarged font for easier viewing, the "help" function guides new, and old hands, through the camera's array of digital features with a simple touch.

The PENTAX Optio S40 makes digital easy and fun! The buttons and controls of the Optio S40 are placed in easy reach for ready-to-shoot positioning. The shutter release button and all the manual buttons are enlarged for easy manipulation. Featuring the legendary smc PENTAX lens and the unique PENTAX Sliding Lens system that allows the lens to retract fully when the camera is off lens, the Optio S40 is sleek and compact enough to carry everywhere. Plus, with the optional, acrylic waterproof housing that is newly-designed for the Optio S40, everywhere may well include the exciting world of underwater digital photography!

The PENTAX digital advantage doesn't stop there. Equipped with PictBridge, a new direct-print standard released by the CIPA (Camera and Imaging Products Association), the Optio S40 connects directly to your printer so you may print images without the need for a personal computer. For more convenience, the PENTAX Optio S40 includes an ACDSee(tm) software package that is designed exclusively for PENTAX digital cameras. Valued at , the package includes ACDSee(tm) 5.1, FotoSlate(tm), FotoCanvas(tm) and Photostitcher. ACDSee(tm) digital camera software makes it easy to retrieve, view, manage, print, enhance and share your digital photos.

PENTAX U.S.A., Inc. will preview the Optio S40 on February 11 at the PMA Sneak Peek Event and the PEPCOM DigitalFocus in advance of the 2004 Photo Marketing Association (PMA) Trade Show from February 12-15 in Las Vegas. The camera will ship to retailers in April 2004.

PENTAX U.S.A., Inc. is an innovative leader in the production of digital and film cameras, binoculars, lenses, mobile printers, scanners and internet cameras. For more than 80 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses. With headquarters in Golden, Colorado, PENTAX U.S.A., INC. is a wholly owned subsidiary of PENTAX CORPORATION.


PENTAX OPTIO S40 FACT SHEET

Major features of the Optio S40 include:

Ultra-compact, sophisticated design

Featuring the unique PENTAX Sliding Lens system, that allows the 3X zoom lens to retract fully when the camera is off, the Optio S40 dimensions are just 3.5 inches (W) x 23 inches (H) x 1 inch (D) and weighs 4.5 ounces (excluding batteries and SD memory card). The Optio S40 is compatible with two AA batteries and has an attractive aluminum design and is small enough to be comfortably worn about the neck or easily slipped in the pocket.

4.0 effective megapixel clarity with primary color filter

For exceptional clarity, the Optio S40 has the imaging power of 4.0 effective megapixels with a primary color filter and advanced imaging technologies for brighter, more natural color and higher overall quality.

Ultra-compact, 3X optical zoom lens

The Optio S40 features the legendary smc PENTAX lens with 3X zoom capability with a focal range equivalent to 35-105mm lens in 35mm format. Combined with a 4X digital zoom, the Optio S40 offers 12X zoom. Zoom out for expansive scenes or in for tight framing. With five groups of six lens elements crafted entirely from glass, the Optio S40 features two lenses crafted to be aspherical on each side.

User-friendly operation

All Optio S40 buttons and controls are located within easy reach and in ready-to-shoot position. The shutter release button along with all buttons on the back of the camera are enlarged for easier manipulation, and a handy mode dial is employed to allow virtually effortless selection from the impressive array of shooting modes.

Function customization

For customized, easy operation, the Optio S40 allows four frequently used functions to be selected from a choice of seven (recording size, image quality, exposure compensation, metering, white balance, ISO and AF area). These can then be assigned to the left and right elements of the four-way controller for access when the dial position is set in modes other than Auto Select, Movie, and Voice recording.

Help function in Auto Select mode

A useful Help function can be easily accessed when in both recording and playback modes, displaying simple explanations of all button functions on the screen.

PictBridge compatibility

The Optio S40 supports PictBridge, a new direct-print standard released by the CIPA (Camera and Imaging Products Association). With this advantage, the Optio S40 can be connected directly to a printer that supports PictBridge via USB cable and offer control over printing, resizing, trimming, digital filter, and other functions - all without the need for a PC.

9-position mode dial

The Optio S40 makes it easy to select shooting modes with a handy dial positioned in the middle of the top surface. Set the dial to one of the nine modes described below and let the Optio S40 take care of all relevant settings automatically.

Auto Select automatically sets the camera and features a help function that displays simple-to-understand explanations of different button functions.

  • Portrait mode capture skin tones in a more natural, flattering manner.

  • Landscape mode makes it easy to capture the expansive beauty of wide-open natural scenes.

  • Night scene captures a significant amount of detail while retaining the true mood of shots taken in low light.

  • Movie records video with sound

  • Voice records voice messages.

Digital effect in the Optio S40 offers a range of digital effects for the creation of interesting images, with 8 digital filters, 2 in 1, multiple exposure, and Panorama Assist functions.

Program leaves all settings to the camera for spur-of-the-moment photo opportunities.

Picture mode allows the user to choose from one of 10 different settings to swiftly make the most of the situation at hand.

Simple shooting with 8 Picture modes

In addition to placing Portrait, Landscape, and Night scene modes directly on the mode dial, the Optio S40 also offers 8 picture modes with exceptionally easy access - in fact all you have to do is just select the icon most appropriate for the scene, compose, then capture.

  • Flower mode has been specially designed to bring out the vivid color and intricate detail of flowers.

  • Self-portrait mode delivers sharp results and flattering tones whenever you need to take a shot of yourself.

  • Surf mode counteracts the problems associated with reflections of light off water - enabling pleasing, appropriate exposure throughout the frame.

  • Snow mode helps maintain true color and avoid the detrimental effects of excessive reflection.

  • Sunset mode has been specially decided to capture the warmth and romance of sunrise and sunset scenes.

  • Art museum mode designed especially for use in museums and galleries allows optimal exposure to be achieved while ensuring the flash doesn't fire.

  • Text mode has been developed to capture written material in a manner that maximizes legibility.

  • Marine mode makes it easy to achieve truly attractive shots involving water*, making the most of an array of different tones of blue.

    * When the Optio S40 is housed within an optionally available waterproof case.

Digital effect mode offers digital filters as well as multiple exposure, Panorama Assist, and 2 in 1 digital functions, the Optio S40 opens up a range of exciting creative avenues. What's more, all of these special capabilities and effects can be made use of without the need for a PC.

8 digital filters

With a choice of eight filters comprising red, green, blue, B&W with red, B&W with green, B&W with blue, B&W, and sepia, the Optio S40 lets the user emphasize key colors of the original scene or add an entirely different mood altogether.

2 in 1

Functioning exactly as it sounds, the handy 2 in 1 function cuts a single frame in two, allowing two different images to be recorded side by side.

Panorama Assist

Users can follow the camera's simple guidance to take a series of horizontal or vertical shots. These can then easily be aligned and combined on a PC using the software provided to create one large image that captures expansive scenes in their entirety.

USB mass storage class compatibility*

Supporting USB cable connectivity, the Optio S40 allows multiple recorded shots to be swiftly and simply imported into common PC applications.

*System requirements: PCs running Windows 2000, Windows Me, Windows XP Home Edition/Professional or Mac OS 9.0, 9.1, 9.2 or Mac OS X, Xv10.1, Xv10.2. Compliance with the aforementioned system requirements does not guarantee USB compatibility.

Useful software included

The Optio S40 even comes with its own CD-ROM of handy software, comprising the exclusive USB driver and the popular ACDSee for PENTAX - which is compatible with both Windows and Macintosh computers.

Built-in auto flash

The built-in flash of the Optio S40 can be set to fire automatically when shooting in light that is less than sufficient. It also offers the user greater control when desired too, through the incorporation of Flash-on, Flash-off, and red-eye reduction* modes. Finally, for a further advantage, it also features a Slow shutter sync mode too, which is of particular use when shooting in Night scene mode.

*This feature does not eliminate "red eyes" in all instances.

High-precision LCD monitor

Offering a 100% field of view, the 1.6-inch LCD monitor makes composition a cinch. It also serves as a handy way to view recorded shots, prior to printing out.

Optical viewfinder

The optical viewfinder makes it possible for the user to switch off the handy LCD monitor, saving vital power whenever required.

Nine-image and Zoom display

The search for recorded shots is significantly speeded up through the ability to display nine recorded shots on screen at once. Then, when the user has located the shot they were after, they can simply enlarge it to fit the dimensions of the screen, or even zoom in more closely with up to 16X magnification.

Convenient self-timer

A handy self-timer makes it easy for the photographer to get in on the shot, allowing easy self-portraits or all-inclusive group compositions.

Optional remote control

Two remote control units are optionally available for the Optio S40. Named remote control E and remote control F, they offer remote immediate shutter release, a useful three-second timer function, and the former can even control zooming.

Continuous shooting

Continuous shooting is activated by simply keeping the shutter button held down. This allows accelerated action to be captured in a highly expressive manner.

Macro mode and Landscape mode

Through simple use of Macro mode, the user can compose shots from as close as 7 inches from the subject at all zoom settings. The Optio S40 also offers super macro shooting too, which lets the user move in further to just 2.36 inches from the subject! The Optio S40 offers excellent performance right at the other end of the scale too; capturing wide-open scenes of natural beauty with satisfying focus that extends all the way to the horizon via easy selection of Infinity-landscape mode.

Manual focus

The Optio S40 makes it easier to achieve accuracy when undertaking manual focus. This is achieved through use of the LCD monitor and its ability to enlarge the central part of a potential shot.

Options for autofocus

Choices for the user even extend to autofocus. Spot AF allows the user to place the center of focus in the middle of the frame, while 7-point autofocus allows simultaneous focusing on multiple subjects in different parts of the frame.

White balance settings

With a range of white balance settings, the Optio S40 is highly competent at accommodating different types of light. It features settings for Auto, Daylight, Shade, Tungsten, and Fluorescent light, and there is also a manual setting that lets the user take total control.

Histogram display

A histogram display makes it easy to view light levels during both shooting and playback with accuracy. As a direct result, the user is empowered to make a much more educated evaluation of each and every shot.

3 choices for metering

One of the keys to the versatility of the Optio S40 is its choice of metering systems. Indeed, with a selection of multi-segment metering, center-weighted metering, and spot metering, the Optio S40 achieves impressive results in a very wide range of situations.

ISO settings

The power to ISO settings is absolutely vital when shooting in a range of light intensities, and the Optio S40 makes it easy to select from a selection of ISO100, 200, and 400, and it also offers the benefit of an auto setting.

Exposure compensation

Because exposure can be a matter of personal taste, the Optio 40S can be set to capture images with exposure compensation ranging across +2EV in steps of 1/3EV.

Settings for sharpness, saturation, and contrast

With three grades of settings for sharpness, saturation, and contrast, the Optio S40 provides the user with a markedly greater degree of control over the nature of each and every shot.

Image protection

The Optio S40 provides extra protection for images the user is sure they want to keep. Indeed with a special function that prevents all specified shots from being erased, the user is even free to lend the camera to others to use, without having to worry about them accidentally disposing of wanted shots.

Mode memory function

Memory mode enables a combination of settings to be saved at once. These are then returned to automatically as soon as the power is next turned on.

World time function

The Optio S40 can display the time for 62 different cities around the world. It can also record the time and date for each shot taken to enable simpler sorting when the user returns home.

DPOF compatibility

DPOF compatibility gives the user even greater control over printouts - letting them manipulate the date function as desired and decide the number of copies*.

* Some printers may not support the above functions. Please consult the supplier of your printer for more information.

Approximately 11MB of built-in memory

Even without additional media inserted, the Optio S40 still has the power to record quality shots with ease. Indeed it has approximately 11MB of built-in memory that allows the recording of a substantial amount of images.

SD memory card and Multimediacard compatibility

The Optio S40 is compatible with both SD memory cards and Multimedia cards. Whichever the user chooses to use, they can benefit from widespread availability and simple data transfer to PCs.

Resize function

A handy resize function makes it easy to free up useful memory space, without forcing the user to delete shots already recorded. It's a highly useful function that works by simply reducing the size of selected files, then giving the user the chance to save the image as an additional new, lighter file, or easily overwrite its heavier version. The function can also be used to free up a massive amount of memory in minimal time, by allowing all images to be selected and subjected to resizing at once.

Trimming

With a handy trimming function, the Optio S40 lets the user crop out unwanted parts of recorded images to achieve more reined compositions, or select a main subject in a larger shot for saving as an image in its own right.

Voice memo function

Up to 30 seconds of sound can be attached to recorded images, allowing a greater degree of expression all round, not to mention a tremendous amount of fun.

Customization

Users can also customize the Optio S40 by selecting an image to appear as wallpaper on the camera's start-up screen. The user can also customize the camera further by selecting sounds to accompany shutter release and a range of other actions.

AV (video/audio) output terminal

Through use of an AV output terminal and the provided AV cable, the Optio S40 makes it easy to display images on the larger dimensions of a TV screen.

Power sources

Even power is an area of choice with the Optio S40. Indeed not only is it compatible with commonly available CR-V3 and AA batteries (alkaline, lithium, nickel hydride), there's also an AC adapter available as an option.

Operation in 9 languages

All menus and messages of the Optio S40 can be set for display in the user's choice of English, French, German, Spanish, Italian, Russian, Chinese, Korean, or Japanese.

Optional accessories

AC adapter

For continuous use over a long period of time, an AC adapter can allow the Optio S40 to be plugged into a nearby power outlet.

Waterproof case

When housed in a convenient waterproof case, the Optio S40 offers the exciting ability to take shots underwater.







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