Steve's Digicams - Breaking News - Pentax 01/04/05 Press Release




Pentax

Press Releases - January 4, 2005



Amphibious Pentax Digital Camera To Land In Las Vegas: Stylish OptioWP Launches At CES 2005


Pentax OptioWP

Golden, CO. (January 4, 2005)…The leader in waterproof digital, PENTAX Imaging Company has outdone itself with the introduction of the amphibious OptioWP digital camera. With a sleek, elegant exterior, 5.0 megapixels and a 3X zoom, the PENTAX OptioWP captures high quality images both on land and underwater.* The OptioWP is the perfect digital camera for active people who snorkel, ski, sail, surf and participate in a variety of outdoor activities or simply find themselves in a monsoon.

*The OptioWP captures high quality images up to three feet underwater without an additional underwater housing unit.

Owners will sacrifice neither size nor weight in the stylish, durable OptioWP. Well-known for delivering tiny digital, PENTAX keeps the OptioWP dimensions to a mere 4x2x0.9 inches and only 3.6 ounces.* Despite the diminutive size, the OptioWP features a generous 2.0 inch low reflection LCD, 10MB built-in memory, quick start-up, an ultra fast nine point autofocus, and it capture movies at 30 frames per second in JPEG format.

*Without battery and memory card.

How does the OptioWP outdo other water resistant digital cameras in the marketplace? The design of the new OptioWP is not only stylish, it’s innovative. Every seam in the camera is protected with rubber sealant and an interlocking design to resist the enemies of all electronics including dust, pressure and moisture. Inside, a powerful internal 3X optical zoom captures images as close 0.36 inches without ever protruding from the camera body. A special water-tight locking mechanism fully secures the camera’s rechargeable lithium-ion battery and SD memory card slot.

These technological design advances help qualify the PENTAX OptioWP as the first 5.0 megapixel, 3X zoom digital camera with a JIS Class 8 water resistant rating.

"Our latest camera blends digital elegance into outdoor lifestyles," said Michelle Martin, Public Relations Coordinator. "The beautiful, high quality PENTAX OptioWP appeals to anyone who wants a powerful digital camera they will be proud to use everywhere."

During the launch of the OptioWP at the 2005 Consumer Electronics Show (CES), PENTAX will wear and share amphibious flip-flop sandals with press attendees to reinforce the versatility of this newest PENTAX Optio digital camera. The PENTAX OptioWP will ship to major camera retailers in March 2005 for less than four hundred U.S. dollars.

PENTAX Imaging Company is an innovative leader in the production of digital and film cameras, sport optics, lenses, mobile printers, scanners and internet cameras. For more than 80 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses. PENTAX Imaging Company is a division of PENTAX of America, Inc., a wholly owned subsidiary of PENTAX Corporation of Japan.


Pentax OptioWP


PENTAX OptioWP FACT SHEET (all specs subject to change)

The Power of 5.0 Effective Megapixels and a 3X optical zoom lens

Despite the elegant design, the OptioWP captures delicate detail with 5.0 effective megapixels, while the 3X zoom lens (equivalent to a 38-114mm lens in 35mm format) captures both expansive scenery shots and tightly composed portraits without protruding from camera body.

Waterproof Design

Go ahead and swim with the OptioWP! The camera features a rust-resistant metal interior, rubber sealants, and lens protection that opens up a new world of photographic potential. Users may shoot in rain, in snow, by the pool, or on the beach to capture outdoor scenes and adventure. The JIS Class 8 waterproof rating confirms the OptioWP will remain watertight even when the camera is used in water.*

*The OptioWP may be submerged and operated up to three feet underwater. (1meter = 3.28 feet)

Quick Response

The boot up time of the OptioWP is less than a second and the shutter release time lag is 0.05 seconds.

A Powerful Movie Mode

The OptioWP records movies mode at 320X240 recording pixels at 30 fps with audio (SD card with a high transfer speed is required). Recorded movies can be viewed using ACDSee for PENTAX (on systems with QuickTimeTM installed).

Pentax OptioWP

Generous LCD monitor

The low reflection 2.0-inch monitor simplifies composition, and the OptioWP boasts accelerated image processing to allow a refresh rate of 1/60th of a second.

Wide Range Of Shooting Modes

A new Mode pallet lists icons of shooting modes and allows users to rearrange 20 Mode selections by pressing the MENU button. Selections include: Program, Underwater, Movie, Voice memo, Synchronous sound record, Natural Skin tone, Night-scene, Panorama assist, Landscape, Flower, Portrait, Surf & snow, Sports, Pet, Candle, Soft, Fireworks, Self-portrait, Foods, Museum.

Built-in Flash

In addition to automatic flash in low-light conditions, the built-in flash of the OptioWP features Flash-on, Flash-off modes, slow shutter sync and a red-eye reduction function* that improves the quality of portraits taken at night.

*This feature does not eliminate "red eyes" in all instances

Digital Filters

The OptioWP lens a creative flair to existing images with a choice of ten digital filters including Black & White, Sepia, Red, Pink, Purple, Blue, Green, Yellow, Soft and Brightness. Select purple to add impact to sunset shades, add brightness to darker shots, or experiment with different filters for a wide range of imaginative results.

Macro mode

Macro mode allows the user to shoot from about one-third of an inch from the subject when the zoom is at the wide-angle setting.

Nine Image Zoom Display

Speed the search for recorded shots with a view of nine recorded images at once. Each image may also be magnified 8X to check for focus and detail.

White Balance Modes

To ensure appropriate white balance in varying situations, the OptioWP offers auto, daylight, shade, tungsten, and fluorescent light settings, or it offers a manual setting so you may experiment with settings for different results.

Metering Options

Just as there are many different kinds of lighting situations, the OptioWP offers a range of metering options. Simply select from Spot metering, Multi-segment metering, and Center-weighted metering to achieve the optimal results for the subject at hand.

Sensitivity Settings

Light sensitivity can be adjusted to suit your aims or circumstances, with a choice ranging from equivalent to ISO50 for minimized noise, to ISO100, 200, and 400 equivalence.

Exposure Compensation

Exposure compensation across a range of ±2EV in steps of 1/3EV makes it easy for the user to take a series of shots of a subject, select the one that best suits their tastes, then delete the rest.

Settings for sharpness, saturation, and contrast

With three grades of settings for sharpness, saturation, and contrast, the OptioWP offers an exceptional amount of control over each and every shot.

Convenient self-timer

A handy self-timer allows users to join group shots and minimize camera shake in low light settings.

More convenient features

Display mode in playback allows in camera editing including Slide show, Resize, Trimming, Image/sound copy, Image rotation, Digital filter, Brightness filter, Movie editing, Frame, Red-eye adjustment

Voice memo, Protect, DPOF, Image recovery, Start-up display.

Resize function

Resizing reduces image data size and saves recorded shots to free up space for more shots. The smaller files may overwrite larger versions or be saved as separate files, and the resized images make ideal e-mail attachments.

Trimming

The Trimming function crops unwanted elements from recorded images, overwrites the new image on the old, and retains and stores any important sections as individual files.

Voice memo function

Attach recorded sound to your favorite images.

Histogram display

The histogram display helps users evaluate each scene by displaying light levels during shooting and playback.

Additional Anticipated Features Of The OptioWP:

  • Image recovery

  • Frame attachment

  • Histogram Display of Over and Underexposure

  • Movie editing

  • Style watch

  • Economy power mode.






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