Steve's Digicams - Breaking News - Panasonic 09/12/2008 Press Releases



PANASONIC

Press Release - September 12, 2008




PANASONIC LUMIX DMC-G1: WORLD'S SMALLEST AND LIGHTEST DIGITAL INTERCHANGEABLE LENS CAMERA

World's First Micro Four Thirds System Camera Features Portability, Ease-of-Use and Colorful Blue and Red Models For Personalized Style and Active Lifestyles




Secaucus, NJ (September 12, 2008) - Panasonic today announced the world's first Micro Four Thirds system camera, the LUMIX DMC-G1, the world's smallest and lightest digital interchangeable lens camera, weighing in at approximately 385 grams (0.85 lbs). Based on the new Micro Four Thirds System standard, the LUMIX G1 eliminates the internal mirror structure that defines digital single-lens reflex (DSLR) cameras, thus reducing the size and weight by nearly half. With the mirror-less system, the G1's flange back, which is the distance between the mount and the image sensor, has been reduced from 40 mm - as specified in the Four Thirds System - to approximately 20 mm.

The new Panasonic LUMIX DMC-G1 will enhance the advanced photo quality and flexibility made possible by the Four ThirdsTM System, and with its innovative design, consumers will appreciate the portability of a smaller camera body and lenses. The G1 will be available in mid-November as a kit with the new LUMIX G VARIO 14-45mm/F3.5- 5.6 ASPH/MEGA O.I.S lens. Also available in November, and announced today, is the LUMIX G VARIO 45-200mm/F4.0-5.6/MEGA O.I.S.lens.

"With the LUMIX G1, we are filling a void that has existed for a long time in the digital camera market because consumers wanted the power of an SLR, but previous models were bulky and inconvenient," said David Briganti, National Marketing Manager, Imaging, Panasonic Consumer Electronics Company. "The LUMIX G answers this challenge as consumers can benefit from the flexibility of changing lenses; a quick Auto Focus; and a sensor that produces high-quality photos. By packing all those powerful assets into an extremely compact body with easy-to-use features familiar to point-and-shoot users, we are excited about G, as it brings new possibilities to the consumer."




The LUMIX G1 is also the world's first interchangeable lens camera that will come with color variety - with availability in black, blue and red models - allowing consumers to personalize their style through color, something very popular with point-and-shoot camera models.

For current Four Thirds users with a collection of lenses, an optional mount adapter will allow Four Thirds lenses to be compatible with the LUMIX G1.*** Also, today, with the introduction of the Micro Four Thirds System, Panasonic is announcing a wide-variety of accessories including: External Flash DMW-FL220(GN22); PL Filter: DMW-LPL52; Mount Adapter: DMW-MA1; Battery Pack: DMW-BLB13; DC Cable: DMW-DCC3; Soft Case: DMW-CG1; Soft Bag: DMW-BAG1; Shoulder Strap (Stylish) DMW-SSTG1-A/C/R; Shoulder Strap (Woven) DMW-SSTG2-W; Shoulder Strap (Leather) DMW-SSTG3-T.

The G1 is also compatible with current accessories: External Flash: DMW- FL360(GN36)/DMW-FL500(GN50); ND Filter: DMW-LND52; MC Protector: DMW- LMC52; Remote Shutter: DMW-RSL1; HDMI mini Cable: RP-CDHM15(1.5m), RP- CDHM30(3.0m).

The G1's compact size can also be attributed to its electronic full-time Live View Finder, as opposed to a conventional optical viewfinder. The electronic Live View Finder, with an impressive and high-resolution 1,440,000-dot equivalent, allows the user to shoot the exact image the camera sees while also displaying information about the camera's settings through the view finder. The G1 also features a clever built-in eye sensor, so the camera can detect when the user is nearing the view finder and automatically switches off the LCD, thus conserving battery life. Furthermore, the Live View Finder has a large 1.4x (0.7x on a 35mm equivalent) magnification and when using the G1 in manual focus mode, the frame in the view finder or LCD will enlarge by 5x or 10x (can adjust using the dial).




The Live View Finder and the bright 460,000-dot resolution, 3.0-inch LCD provide a 100% field of view, letting the user adjust settings before taking a shot, which is a great learning tool for consumers beginning to use manual controls as they can visually confirm the effects of changed settings. The LCD can also swivel 180 degrees horizontally and 270 degrees vertically, giving the consumer flexibility to take high and low-angle shots, and its Auto Power technology will automatically boost brightness by as much as 40% depending on the shooting condition so it remains visible in all lighting environments.

The G1 introduces a new Contrast AF (Auto Focus) function that is not only accurate and easy to use, but also very fast. Users can choose from a wide-range of AF modes, including multiple-area AF with up to 23 focus areas, 1-area AF with a selectable focus area, Face Detection, and AF Tracking. In the 1-area AF mode, the AF frame size can be changed by simply turning a dial. The G1 also has a Quick AF function that begins focusing as soon as the user aims the camera - no need to wait to press the shutter button halfway. This provides quicker focusing that can help capture the subject before the crucial moment passes.




Users familiar with point-and-shoot digital cameras, and new to the world of advanced interchangeable lens cameras, will benefit from Panasonic's Intelligent Auto (iA) mode. When in iA mode, the G1 will detect the shooting condition and automatically adjust for the ultimate shooting results. Panasonic's iA includes the following intuitive technologies.

  • AF Tracking - Automatically tracks the subject as it moves, keeping it in focus without the need to hold the shutter halfway down.
  • Intelligent Exposure - Helps prevents photos from being under- or over- exposed by analyzing the framed image and adjusting the brightness in areas that are too dark because of dim lighting, backlighting or the use of the flash.
  • MEGA O.I.S. - Gyrosensors detect hand-shake and the lens system shifts to compensate, helping to prevent hand movement from creating a blurry image.
  • Intelligent ISO - Determines if the photo subject is moving and changes the ISO setting and shutter speed accordingly, thus giving a blur-free photo.
  • Intelligent Scene Selector - Senses the ambient conditions and will automatically select the appropriate mode from Scenery, Portrait, Close-up, Night Portrait or Night Scenery.
  • Face Detection - Detects faces in the frame (up to 15 faces), even if they are moving, and selects optimal focus and exposure settings so portraits come out clear. Also features Digital Red-Eye correction.
The Panasonic LUMIX DMC-G1, a 12.1 Megapixel camera, also includes the following advanced features.
  • Live MOS Sensor - Provides the best of both worlds with high image quality from a CCD sensor, and the lower-power consumption of a CMOS sensor. New technology makes it possible to read four channels of data simultaneously and deliver 60 frames-per-second full-time Live View images.
  • Venus Engine HD - New imaging processor enhances noise reduction and provides independent gradation control for each of the R, G and B colors.
  • Supersonic Wave Filter Dust Reduction System - Designed to prevent dust from adhering to the image sensor by vibrating 50,000 times per second, the filter repels dust and other particles.
  • My Color Mode - Users can freely adjust the color, brightness and saturation while composing shots, allowing for more expressive and creative shots.
  • HDMI Output - With an optional HDMI cable, the G1 can connect to an HDMI- capable High Definition television, such as a Panasonic VIERA Plasma or LCD. When connected to a VIERA, using VIERA Link capability, the TV's remote control can direct the slideshow on the G1.
  • My Menu - This new tab automatically stores the five most recently used menu selections for quick, convenient retrieval. The custom-setting can also be used to program a frequently-used function, which can be activated by pressing the down arrow on the cursor key. The color of the menu viewed on LCD can also be changed to three different colors: black, red, blue.
Pricing for the Panasonic LUMIX DMC-G1 and its Micro Four Thirds accessories will be announced in early October.

About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. In its commitment to provide consumers with extensive imaging resources, Panasonic LUMIX established the Digital Photo Academy, a series of nationwide workshops designed to instruct consumers how to optimize the features on their digital cameras and produce high-quality photos. Panasonic is honored to support OUR PLACE - The World's Heritage, a project that will create the world's largest photographic collection of UNESCO World Heritage sites, with acclaimed photographers exclusively using LUMIX digital cameras to capture all images. Information about Panasonic LUMIX digital still cameras and its affiliated programs is available at www.panasonic.com/dsc.





Lumix DMC-G1 Specifications

Camera Type Digital Interchangeable Lens Camera
Camera Effective Pixels 12.1 Mega Pixels
Optical Image Stabilizer MEGA O.I.S.
Intelligent ISO Control
Face Detection
Intelligent Scene Selector
Light Detection
AF Tracking
Image Sensor 13.1 Total Mega Pixels
Live MOS Sensor
Primary Color Filter
Image Sensor Size 17.3 x 13.0mm
Dust Reduction System Supersonic wave filter
Focal Length f=14mm to 45mm (35mm film camera equivalent 28mm to 90mm)
Lens Construction 12 elements in 9 groups (1 Aspherical lens)
Aperture Type 7 diaphragm blades / Circular aperture diaphragm
Aperture Range F3.5 (Wide) - F5.6 (Tele)
Minimum Aperture F22
LENS SPECIFICATIONS  
Mount Micro Four Thirds mount
Closest Focusing Distance 0.30m at all focal lengths
Maximum Magnification Approx. 0.17x / 0.34x (35mm film camera equivalent)
Diagonal Angle of View 75 (W)~27 (T)
Filter Size 52mm / 2.05 in
Max. Diameter 60mm / 2.36 in
Overall Length (Lens only) Approx. 60mm / 2.36 in (from the tip of the lens to the base side of the lens mount)
Weight (Lens only) Approx. 195g / 6.88oz
PERFORMANCE FEATURES  
Focus Type: Contrast AF system
Mode: AFs/AFc/MF
AF Detective Range: EV 0-18 (ISO100)
AF mode: Face detection
AF Tracking/23-area-focusing/1-area-focusing
AF/AE Lock Yes (AF/AE LOCK button or Shutter button halfway pressed in AFs mode)
AF Assist Lamp Yes
ISO Sensitivity Auto / 100 / 200 / 400 / 800 / 1600 / 3200 / Intelligent ISO
White Balance Auto / Daylight / Cloudy / Shade / Halogen / Flash / White Set 1,2 / Color temperature setting
White Balance Adjustment Blue/Amber Bias
Magenta/Green Bias
Color Temperature Setting 2500-10000K in 100K
White Balance Bracket 3 exposures in blue/amber axis or in magenta/green axis
Exposure Program AE
Aperture Priority AE
Shutter Priority AE, Manual
Exposure Compensation 1/3 EV Step, ± 2 EV
Auto Bracketing (AE) 3,5,7 frame, in 1/3 or 2/3 EV Step, ±2 EV
Light Metering System 144-zone multi-pattern sensing system
Light Metering Intelligent Multiple / Center-weighted / Spot
Metering Range EV 0-18 (F2.0 lens, ISO 100)
Scene Modes SCN (Sunset / Party / Baby 1, 2 / Pet)
Advanced Scene Mode Portrait mode: Normal, Soft Skin, Outdoor, Indoor, Creative
Scenery mode: Normal, Nature, Architecture, Creative
Sports mode: Normal, Outdoor, Indoor, Creative
Night Portrait: Night Portrait, Night Scenery, Illuminations, Creative
Shutter Speed/Shutter System Type: Focal-plane shutter, Speed: 1/4000 ~ 60 and Bulb (up to approx. 4 minutes), Remote control with bulb function by DMW-RSL1 (Optional)
Self Timer 2 seconds / 10 seconds / 10 seconds / 3 images
Recording Format Still Image: JPEG(Design rule for Camera File system, based on Exif 2.21 standard), RAW, DPOF corresponding image with audio: JPEG (Design rule for Camera File system, based on Exif 2.21 standard)+ QuickTime
Motion picture: QuickTime Motion JPEG
Image Quality Fine / Standard / RAW / RAW+Standard JPEG / RAW+Fine JPEG
Color Space sRGB, Adobe RGB
RECORDING IMAGE SIZE (Pixels)  
4:3 Aspect Ratio (Still Image) 4000 x 3000 pixels
2816 x 2112 pixels
2048 x 1536 pixels
3:2 Aspect Ratio (Still Image) 4000 x 2672 pixels
2816 x 1880 pixels,
2048 x 1360 pixels
16:9 Aspect Ratio (Still Image) 4000 x 2248 pixels
2816 x 1584 pixels
1920 x 1080 pixels
CONVENIENCE FEATURES  
Burst Shooting Mode 7 pics(when there are RAW file with the particular speed)
Unlimited consecutive shooting (when no RAW file) (depending on memory card size, batt. power, pic size, & compression)
For 3 frames/sec (High speed) or 2 frames/sec (Low speed)
STANDARD FEATURES  
Protection/Erase Protection: Single / Multi or Cancel
Erase: Single / Multi / All / Except FAVORITE
Built-in Flash Type/Mode Type: TTL Built-in-Flash, GN11 (ISO100,m), Built-in Pop-up
Mode: Auto, Auto/Red-eye Reduction, Forced On, Forced On/Red-eye Reduction, Slow Sync., Slow Sync./Red-eye Reduction, Forced Off
X-Sync Speed Less than 1/160 second
Flash Synchronization 1st. Curtain Sync. , 2nd Curtain Sync.
External Flash Hot shoe (TTL Auto with FL360/FL500/FL220 (Optional))
Viewfinder Live View Finder(1,440,000 dots equiv)
Magnification: Approx. 1.4x/0.7x(35mm film camera equiv) w/50mm lens at infinity; -1.0 m-1
Field of view: approx. 100%
Eye point: approx. 17.5mm
Diopiter Adjust: -4.0 ~ +4.0 [m-1]
LCD Monitor Free-angle 3.0" Low temperature Polycrystalline TFT LCD (460K dots)
3:2 Aspect/Wide viewing angle
Field of view: approx. 100%
Live View Digital zoom: 2x, 4x
Extra optical zoom: Max. 2x (Not effective with full pixel recording. Magnification ratio depends on the recording pixels.)
Other functions: Highlight Display, Guide Lines (3 patterns), Real-time Histogram
Film Mode Standard, Dynamic, Natural, Smooth, Vibrant, Nostalgic, WB/Standard, WB/Dynamic, WB/Smooth, My Film1, MyFilm2, Multi Film
Playback Mode Single/12/30-thumbnail display
Calendar display
Zoomed playback
Image rotation(except RAW)
Slide show
Playback fav pictures
Resizing(selectable number of pixels)
Trimming/Protection
Aspect conversion
DPOF print setting
OSD Language English, German, French, Italian, Spanish, Polish, Czech, Hungarian, Russian, Chinese(Traditional), Chinese(Simplified), Netherlandic, Thai, Korean, Turkish, Portuguese, Arabic, Persian, Japanese, Swedish, Danish, Portuguese, Finnish
Recording Media SD Memory Card
SDHC Memory Card
Multimedia Card
Interface Digital: USB 2.0 (High Speed)
Digital Video: MiniHDMI TypeC (1.3b corresponding)
Analog Video: NTSC/PAL Composite (switched by menu)
Direct Print PictBridge Print size, Layout, Date setting is selectable
Color Black
Power Supply Li-ion Battery Pack (7.2V, 1250mAh)(Included)
Battery Charger/AC Adaptor (Input: 110-240V AC) (Optional DC cable (DMW-DCC3) is required)
Battery Life Up to 330 images (LCD), up to 350 images (LVF) (CIPA Standard with with LUMIX G VARIO 14-45mm/F3.5-5.6 ASPH./MEGA O.I.S.)*
ACCESSORIES  
Included Software PHOTOfunSTUDIO -viewer- 2.1 E, SILKYPIX Developer Studio 3.0 SE, USB Driver
Standard Accessories Battery Charger/AC Adapter, Battery Pack, Body Cap, Video Cable, USB Connection Cable, AC Cable, Shoulder Strap, CD-ROM
Dimensions (H x W x D)3.29'' x 4.88'' x 1.78''
Weight0.85 lbs




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