Steve's Digicams - Breaking News - Panasonic 07/21/04 Press Releases



PANASONIC

Press Release - July 21, 2004




Panasonic Introduces New Lumix™ 5 Megapixel, Ultra Compact Camera With Optical Image Stabilizer


Panasonic Lumix DMC-FX7

Secaucus, NJ (July 21, 2004) - Panasonic’s new model DMC-FX7 5-megapixel Lumix digital camera packs a wealth of advanced technology and easy-to-use features in a sleek, compact package. It’s the first compact digital camera to feature both an Optical Image Stabilizer, and 2.5" LCD. Incorporating a high-performance Leica DC VARIO-ELMARIT lens, the DMC-FX7 combines the ease and convenience of digital utility with the expressiveness of film photography.

Scheduled to begin shipping to retailers in August, the DMC-FX7 will be available in black or silver. The unit will have a manufacturer’s suggested retail price of .95.

"Everything about the DMC-FX7 is designed to allow anyone to get high-quality results, whether composing a scene or catching the action on the fly," said Monica Helmer, Marketing Manager for Panasonic’s Optical Group. "Consumers who use a camera this small and lightweight are particularly troubled by image quality problems due to inevitable hand movement. With the DMC-FX7, Panasonic has corrected this problem by including an optical image stabilizer. It intuitively compensates for any hand movement, so that every shot is beautifully crisp and clear."

The DMC-FX7 features a Leica DC VARIO-ELMARIT lens system comprising 7 elements in six groups, including three aspherical lenses. This small, lightweight lens achieves the fine rendering and vivid color reproduction for which Leica DC lenses are renowned. The Leica DC VARIO-ELMARIT lens features F2.8 ľ 5.0 brightness and a focal distance of 5.8mm to 17.4mm (comparable to a 35 to 105mm lens on a 35mm film camera.)

The camera’s 3x optical zoom and 4x digital zoom1 may be used together to achieve up to 12x zoom power ľ corresponding to a 420mm zoom lens on a 35mm camera.

Panasonic’s MEGA Optical Image Stabilizer automatically detects and corrects for hand movement. This technology is especially appreciated when taking telephoto shots or when using slow shutter speeds to capture the atmosphere in dimly lit scenes. This optical technology provides precise compensation for movement with no image quality degradation.

Panasonic’s improved Venus 2 Engine LSI handles image processing, LCD functions, and writing to the memory card simultaneously, giving the camera quick response, increased shutter speed and reduced lag time. The improved LSI also allows faster consecutive shooting than its predecessor. If desired, the camera will keep shooting until the memory card is full. This second-generation Venus Engine also improves horizontal, vertical and diagonal resolution.

Other features include 9 thumbnail image display, large 2.5" (diagonal) LCD, 30 or 10 fps QuickTimeâ motion image recording with audio, SD Memory Card/MultiMedia Card slot, MEGA BURST recording for lightning-fast consecutive shots, auto bracketing, program AE, USB port, SD card viewer, SD Memory Card, included ArcSoftâ photo editing software package, and much more.

About Panasonic

Panasonic Consumer Electronics Company, Division of Matsushita Electric Corporation of America, markets a broad line of digital and other consumer electronics products. Based in Secaucus, N.J., Matsushita Electric Corporation of America is the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Additional information on Matsushita Electric Corporation of America and Panasonic is available at www.panasonic.com. Additional company information for journalists is available at www.panasonic.com/pressroom or through the company’s toll-free fax-back system at 888-734-7490.

1 As digital magnification increases, resolution significantly decreases.

ArcSoft, the ArcSoft logo, ArcSoft PhotoImpression, ArcSoft PhotoPrinter Pro, ArcSoft Panorama Maker, and ArcSoft PhotoBase are trademarks of ArcSoft, Inc.

Leica is a registered trademark of Leica Microsystems IR GmbH. The Leica DC lenses are manufactured using measurement instruments and a quality assurance system that have been certified by Leica Camera AG based on the company’s quality standards.

QuickTime® is a registered trademark of Apple Computer Inc. in the United States and other countries.

Windows® is a registered trademark of Microsoft Corporation in the United States and other countries.

All prices are in U.S. dollars.



FX7 Specifications

DMC-FX7DMC-FX2
LensLEICA DC VARIO-ELMARIT
7 elements in 6 groups (3 Aspherical lenses/3 Aspherical surfaces)
LEICA DC VARIO-ELMARIT
7 elements in 6 groups (3 Aspherical lenses/3 Aspherical surfaces)
Optical Image StabilizerMEGA O.I.S. (Mode1/Mode2)MEGA O.I.S. (Mode1/Mode2)
ZoomOptical : 3 x / Digital :4 x ( Max. 12 x combined with Optical Zoom)Optical : 3 x / Digital :4 x ( Max. 12 x combined with Optical Zoom)
Focal Distancef = 5.8 - 17.4 mm (35mm Equiv.:35-105mm)f = 5.8 - 17.4 mm (35mm Equiv.:35-105mm)
Focusing AreaNormal: 50 cm(1.64feet) - infinity
Macro/Simple: Wide 5 cm(0.16feet)
/Tele 30 cm(0.98feet) - infinity
Normal: 50 cm(1.64feet) - infinity
Macro/Simple: Wide 5 cm(0.16feet)
/Tele 30 cm(0.98feet) - infinity
AF Metering1 point/3 points/9 points/Spot1 point/3 points/9 points/Spot
AF Assist LampYesYes
Camera Effective Pixels5.0 Megapixels4.0 Megapixels
Image Sensor1/2.5, 5.36 Mega Total Pixels CCD Primary Color Filter1/2.5, 4.23 Mega Total Pixels CCD Primary Color Filter
FocusAuto Focus System, Normal/Macro (Dial)Auto Focus System, Normal/Macro (Dial)
ISO SensitivityAuto/80/100/200/400Auto/64/100/200/400
White BalanceAuto/Daylight/Cloudy/
Halogen/White Set,
White Balance Adjustment (150 K step, -1500 - +1500 K) (except for auto Mode)
Auto/Daylight/Cloudy/
Halogen/White Set,
White Balance Adjustment (150 K step, -1500 - +1500 K) (except for auto Mode)
ExposureProgram AEProgram AE
Exposure Compensation1/3 EV step, -2 - +2 EV1/3 EV step, -2 - +2 EV
Auto (AE) Bracketing±1/3 EV - 1 EV step, 3 frames±1/3 EV - 1 EV step, 3 frames
Light MeteringIntelligent MultipleIntelligent Multiple
Scene ModeNormal Picture, Simple, Macro, SCN (Portrait, Sports, Scenery, Night Scenery, Night Portrait, Fireworks, Party, Snow, Self-portrait), Moving-image, PlaybackNormal Picture, Simple, Macro, SCN (Portrait, Sports, Scenery, Night Scenery, Night Portrait, Fireworks, Party, Snow, Self-portrait), Moving-image, Playback
Shutter Speed8-1/2,000 sec.8-1/2,000 sec.
ApertureWide: F2.8/F5.6
Tele: F5.0/F10 (2steps)
Wide: F2.8/F5.6
Tele: F5.0/F10 (2steps)
Self Timer10 sec./2 sec.10 sec./2 sec.
Picture AdjustmentNatural, Standard, VividNatural, Standard, Vivid
Color Effect ModeCool, Warm, Black & White, SepiaCool, Warm, Black & White, Sepia
Recording Image Size2,560 x 1,920 pixels, 2,048 x 1,536 pixels, 1,600 x 1,200 pixels, 1,280 x 960 pixels, 640 x 480 pixels, 1,920 x 1,080 pixels, 320 x 240 pixels (Motion Image)2,304 x 1,728 pixels, 1,600 x 1,200 pixels, 1,280 x 960 pixels, 640 x 480 pixels, 1,920 x 1,080 pixels, 320 x 240 pixels (Motion Image)
Image QualityFine/StandardFine/Standard
Motion Image
(Quick Time Motion JPEG)
320 x 240 pixels 30 fps, 10 fps
(Max. recording time depends on Memory Card capacity.)
320 x 240 pixels 30 fps, 10 fps
(Max. recording time depends on Memory Card capacity.)
Burst Shooting ModeFull-Resolution Image, 3 frames/sec or 2 frames/sec Max. 7 images (Standard mode)/Max.4 images (Fine mode)Full-Resolution Image, 4 frames/sec or 2 frames/sec Max. 10 images (Standard mode)/Max.5 images (Fine mode)
Still Image Rec.
with Audio
5 sec-
Audio DubbingMax.10 sec.-
Built-in FlashAuto, Auto/Red-eye Reduction, Slow Sync./Red-eye Reduction, Forced On/OffAuto, Auto/Red-eye Reduction, Slow Sync./Red-eye Reduction, Forced On/Off
ViewfinderLCD monitor ViewfinderLCD monitor Viewfinder
LCD Monitor2.5" Polycrystalline TFT LCD Display (114K Pixels)
Field of View : approx. 100%
Power LCD mode
2.0" Polycrystalline TFT LCD Display (130K Pixels)
Field of View : approx. 100%
Power LCD mode
Recording MediaSD Memory Card, Multimedia CardSD Memory Card, Multimedia Card
MicrophoneYes-
SpeakerYes (Only beep) -
InterfaceDC Input, AV Output (NTSC/PAL), USBDC Input, Video Output (NTSC/PAL), USB
Direct PrintPictBridgePictBridge
PowerLi-ion Battery Pack (3.7 V, 710 mAh) (Included)
Battery Charger/AC Adaptor (Input: 110 - 240 V AC) (Optional)
Li-ion Battery Pack (3.7 V, 710 mAh) (Included)
Battery Charger/AC Adaptor (Input: 110 - 240 V AC) (Optional)
Battery Life*1
(Approx.)
120 pictures
(CIPA standard*)
130 pictures
(CIPA standard*)
Dimensions (Approx.)
(WxHxD)

94.1 x 50.0 x 24.2 mm
(3.70 x 1.97 x 0.95 inch)
(Not including protruding parts)

94.1 x 50.0 x 24.2 mm
(3.70 x 1.97 x 0.95 inch)
(Not including protruding parts)
Weight (Approx.)135 g (0.30 lb) (Body) /153 g (0.34 lb) (with Battery and SD Memory Card)130 g (0.29 lb) (Body) /148 g (0.33 lb) (with Battery and SD Memory Card)

All specifications are subject to change without notice.





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