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PANASONIC

Press Release - July 19, 2006




Panasonic Debuts LUMIX DMC-FZ50

Successor To Critically Acclaimed DMC-FZ30 Delivers Performance Enhancing Upgrades Including World’s First Intelligent ISO Control





SECAUCUS, NJ (July 19, 2006) – Panasonic today introduced the LUMIX DMC-FZ50, the successor to the critically acclaimed DMC-FZ30, featuring 10.1 megapixels and Panasonic’s revolutionary Intelligent ISO Control technology which compensates for subject movement to decrease image blurriness – an industry first. The DMC-FZ50 will have an MSRP of .95.

The LUMIX DMC-FZ50 with MEGA O.I.S. (Optical Image Stabilizer) features a powerful 12x optical zoom (equivalent to 35 mm to 420 mm on a 35 mm film camera) f/2.8 LEICA DC lens. It also boasts a 10.1-megapixel high resolution CCD for its image sensor and Venus Engine III for the image processing LSI, making it possible to record an image at a maximum ISO 1600 high sensitivity setting at full resolution. Furthermore, by dramatically reducing noise levels, the DMC-FZ50 is able to capture 10.1-megapixel full resolution images even in high sensitivity recordings.

"Panasonic is staking a strong claim in the digital camera market and we’re doing it by constantly seeking to improve upon the proven winners in our FZ series of long-zoom cameras," said Rich Campbell, Director, Digital Imaging, Panasonic Corporation of North America. "The debut of the FZ50 is an example of our commitment to pushing the envelope with technology like Intelligent ISO Control, advanced image processing with the Venus Engine III LSI, and manual focus, ISO and aperture controls. These advanced features make picture taking an enjoyable and successful effort for the most demanding photo hobbyist, or the newer photographer who is learning to get more out of advanced digital photography."

Panasonic is synonymous with clear, stable picture taking, and incorporates MEGA Optical Image Stabilization into all of its digital cameras. The worldwide debut of the revolutionary new Intelligent ISO Control (IIC) feature on Panasonic’s LUMIX cameras signals the arrival of a new level of photographic excellence. IIC allows high sensitivity recording at full resolution (1250 ISO maximum) made possible by the advanced image processing LSI Venus Engine III. When set to the IIC, the Venus Engine III detects the subject’s movement and adjusts the ISO setting and shutter speed to best suit the movement and the light condition automatically. Panasonic’s intelligent image stabilizing system allows users to take clear, crisp images in just about any situation.

Among the enhancements from its predecessor, the DMC-FZ50 is equipped with a new Function Button which serves as a shortcut to quickly set frequently-used settings such as recording image size, light metering, AF area, white balance, and ISO sensitivity. A newly incorporated custom setting function memorizes the user’s frequent setting patterns so they can be instantly applied by simply selecting this function with the mode dial. The FZ50 also has a 2- inch LCD which flips out to 180 degrees, making it easier to view even when shooting from high or low angles.

The DMC-FZ50 is now compatible with TTL external flashes creating greater flexibility for shooting in a wider range of conditions. The long battery life will allow the user to shoot approximately 360 images on one charge* (CIPA), yet another way the FZ50 stakes its claim to a premium spot in the digital camera market.

The DMC-FZ50 will begin shipping in September.

About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Information about Panasonic products is available at www.panasonic.com. Additional company information for journalists is available at www.panasonic.com/pressroom.



DMC-FZ50 Specifications

LensLEICA DC VARIO-ELMARIT
14 elements in 10 groups (3 Aspherical lenses / 3 Aspherical surfaces, 1 ED Lens)
Optical Image StabilizerMEGA O.I.S. (Mode1 / Mode2)
Zoom
Optical: 12x
Extra Optical:
4:3 Aspect: 13.4x for 8.0 Mega, 17.1x for 5.0 Mega, 21.4x for 3.0 / 2.0 Mega
3:2 Aspect: 13.4x for 7.0 Mega, 17.1x for 4.5 Mega, 21.4x for 2.5 Mega
16:9 Aspect:13.4x for 5.5 Mega, 21.4x for 2.0 Mega
Digital: 2x / 4x pre-select (Max. 48x combined with Optical Zoom without Extra Optical Zoom) (Max. 85.5x combined with Extra Optical Zoom)
Focal Distancef=7.4 - 88.8 mm (35 mm Equiv.: 35 - 420 mm)
Focusing AreaNormal: Wide 30 cm (0.98 feet) / Tele 200 cm (6.56 feet) - infinity
Macro : Wide 5 cm (0.16 feet) / Tele 200 cm (6.56 feet) - infinity
AF Metering1-point / 1-point high speed / 3-point high speed / 9-point / Spot
AF Assist LampYes
Conversion Lens CompatibilityYes
Camera Effective Pixels10.1-Megapixel
Image Sensor1/1.8, 10.4 Mega Total Pixels CCD, Primary Color Filter
FocusAF / AF Macro / MF Switchable, Manual Focus (Ring), Continuous AF : On / Off
ISO SensitivityAuto / I.ISO / 100 / 200 / 400 / 800 / 1600
(High Seusitivity Mode : 3200)
White BalanceAuto / Daylight / Cloudy / Shade / Halogen / Flash / White Set 1/2
White Balance Adjustment (150K step, -1500 - +1500K) (except for Auto WB)
ExposureAuto, Program AE, Aperture Priority AE, Shutter Priority AE, Manual
Exposure Compensation1/3 EV step, -2 - +2 EV
Backlight CompensationYes (at Auto Mode)
Auto (AE) Bracketing± 1/3 EV - 1EV step, 3 frames
Light MeteringIntelligent Multiple / Center Weighted / Spot
Scene ModeDial:
Auto, P(Program) Mode, A(Aperture Priority) Mode, S(Shutter Priority) Mode, M(Manual) Mode, SCN (Portrait, Sports, Scenery, Night Scenery, Night Portrait, Fireworks, Party, Snow, Panning, Soft Skin, Food, Baby1, Baby2, Starry Sky, Candle Light, High sensitivity), Motion picture, Playback, Custom
Shutter SpeedAuto : 1 / 4 - 1 / 2000 sec.
Program AE : 1 - 1 / 2000 sec.
Aperture Priority AE / Shutter Priority AE: 8 - 1/2,000 sec. Manual: 60 - 1/2,000 sec.
ApertureWide: F2.8 - F11
Tele: F3.7 - F11
Self Timer10 sec. / 2 sec.
Auto Review1 sec. / 3 sec. / zoom
Review1x / 4x / 8x
Picture AdjustmentContrast: Low, Standard, High
Sharpness: Low, Standard, High
Saturation: Low, Standard, High
Noise Reduction: Low, Standard, High
Color Effect ModeCool, Warm, Black & White, Sepia
Recording FormatStill Image: JPEG (Design rule for Camera File system, based on Exif 2.2 standard), DPOF corresponding
Image with Audio: JPEG (Design rule for Camera File system, based on Exif 2.2 standard)+ QuickTime
Motion Picture: QuickTime Motion JPEG
RAW
Recording Image Size
Still Image
4:3 Aspect: 3,648 x 2,736 pixels,
3,264 x 2,448 pixels,
2,560 x 1,920 pixels,
2,048 x 1,536 pixels,
1,600 x 1,200 pixels,
3:2 Aspect: 3,600 x 2,400 pixels,
3,248 x 2,160 pixels,
2,560 x 1,712 pixels,
2,048 x 1,360 pixels
16:9 Aspect:3,584 x 2,016 pixels,
3,072 x 1,728 pixels,
1,920 x 1,080 pixels
Image QualityRAW / Fine / Standard
Motion Picture*
(QuickTime Motion JPEG)
4:3 Aspect:
640 x 480 pixels, 320 x 240 pixels
30 fps, 10 fps
16:9 Aspect:
848 x 480 pixels
30 fps, 10 fps
(Max. recording time depends on memory card capacity.Max. 2GB for motion picture)
Burst Shooting ModeFull-Resolution Image, 2 frames/sec. or 1 frames/sec.
Full-Resolution: Max. 5 images (Standard Mode) / Max. 3 images (Fine Mode)
Unlimited Consecutive ShootingYes (Depending on memory card size, battery power, picture size, and compression)
Still Image Rec.
with Audio
5 sec.
Audio DubbingMax. 10 sec.
Real-time HistogramYes
Composition Guide LinesYes (2 patterns)
Scene Mode Help ScreenYes
Auto Angle DetectionYes
Flip AnimationYes
Travel Date / World Time Yes / Yes
Built-in-FlashAuto, Auto / Red-eye Reduction, Slow Sync. / Red-eye Reduction, Forced On / Off
Flash Output Adjustment (1/3EV Step, -2 - +2EV)
Wide: 0.3 - 7.0 m Tele: 0.3 - 5.3 m (ISO Auto)
External Flash**Hot Shoe (TTL Auto)
Viewfinder0.44" Color EVF (235 K Pixels), Field of View : approx. 100%
LCDFree-angle 2.0" Polycrystalline TFT LCD (207 K Pixels)
Field of View : approx. 100%
Power LCD mode
Playback Mode25 / 9 - thumbnail display, Calendar display, Zoomed playback (16x max.), Image rotation (except for RAW),
Slide show (duration is adjustable, also manual controllable),
Playback of favorite pictures, out-of-framed display
Resizing (selectable number of pixels), Trimming, Protection, DPOF print setting
OSD LanguageEnglish, German, French, Italian, Spanish, Polish, Czech, Hungarian, Netherlandic, Chinese(Traditional), Chinese(Simplified), Russian, Thai, Korean, Japanese
Varies according to the models of your sales area.
Recording MediaSD Memory Card, SDHC Memory Card, MultiMediaCard
MicrophoneYes
SpeakerYes
InterfaceDC Input, A/V Output (NTSC / PAL), USB
Direct PrintPictBridge
PowerLi-ion Battery Pack (7.2 V, 710 mAh) (Included)
Battery Charger / AC Adaptor (Input: 110 - 240V AC) (Optional)
Battery Life (Approx.)360 pictures (CIPA Standard***) / 360 pictures (with EVF****)
Included SoftwareLUMIX Simple Viewer, PHOTOfunSTUDIO -viewer-, SILKYPIX DEVELOPER STUDIO 2.0SE, ArcSoft Camera Suite (ArcSoft PhotoImpression, ArcSoft PanoramaMaker), Adobe Reader, Quick Time, USB Driver
Dimensions(Approx.)
(W x H x D)
140.75 x 85.5 x 142 mm
(5.54 x 3.37 x 5.59 inch)
(Not including protruding parts)
Weight (Approx.)668 g. (1.47 lb) (Body),
734 g (1.62 lb) (with Battery and SD Memory Card)




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