Steve's Digicams - Breaking News - Panasonic 07/19/2006 Press Releases

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PANASONIC

Press Release - July 19, 2006




Panasonic Debuts Widescreen LUMIX DMC-LX2

Camera Broadens Idea of Picture Taking With True Wide Aspect Ratio CCD, Wide Angle Lens, and Wide Screen LCD





SECAUCUS, NJ (July 19, 2006) – Panasonic today introduced the 10.2 megapixel Lumix DMC-LX2, successor to the popular DMC-LX1, which received worldwide acclaim for its unique 16:9 wide aspect ratio CCD, full-featured functions, and smart design. The DMC-LX2 will have an MSRP of .95.

New features included on the DMC-LX2 include the world’s first Intelligent ISO Control to compensate for blurriness caused by subject movement. It also offers triple-"wide" features such as a 28 mm wide angle LEICA DC lens, 16:9 wide aspect ratio CCD, and a 16:9 wide aspect ratio LCD screen. The DMC-LX2 is further distinguished from other cameras by its full manual controllability including manual focus via a joystick allowing users to easily enjoy creative shooting. Its Venus Engine III high performance image processing LSI dramatically reduces noise, realizing image recording at a maximum ISO 1600 high sensitivity setting at full resolution.

"Our LUMIX DMC-LX2 has the best features for the new digital lifestyle that puts a premium on capturing and sharing the images of our lives in a widescreen format," said Rich Campbell, Director, Digital Imaging, Panasonic Corporation of North America. "The 10.2 megapixel, true 16:9 CCD is perfect for capturing images to be displayed on a widescreen plasma TV. The new digital lifestyle is about capturing expansive, beautiful pictures and sharing them in the most dramatic way possible on a widescreen TV."

The DMC-LX2 inherits from the LX1 a wide range of features including the 4x optical zoom (equivalent to 28mm to 112mm on a 35mm film camera), MEGA O.I.S.(Optical Image Stabilizer) system that reduces blurriness caused by user hand movements, an enhanced CCD capable of 10.2- megapixels and a larger 2.8" 16:9 wide LCD screen.

Panasonic’s revolutionary MEGA O.I.S. is incorporated into the entire line of LUMIX cameras. The worldwide debut of the revolutionary new Intelligent ISO Control (IIC) feature on Panasonic’s LUMIX cameras signals the arrival of a new level of photographic excellence. IIC allows high sensitivity recording at full resolution (1250 ISO maximum) made possible by the advanced image processing LSI Venus Engine III. When set to the IIC, the Venus Engine III detects the subject’s movement and adjusts the ISO setting and shutter speed to best suit subject movement and light conditions automatically. Panasonic’s unparalleled image stabilizing system allows users to take clear, crisp images in any situation, leaving everything to the camera.

The DMC-LX2 also incorporates 13 MB of built-in memory while the battery life is extended up to 300 pictures* on one charge, to help avoid missing those spur-of-the-moment shots. A print mode has also been added to the mode dial so that you can print the images quickly. Bundled software allows users to edit and develop RAW files.

The DMC-LX2 will ship in September.

About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Information about Panasonic products is available at www.panasonic.com. Additional company information for journalists is available at www.panasonic.com/pressroom.



DMC-LX2 Specifications

LensLEICA DC VARIO-ELMARIT
9 elements in 8 groups (3 Aspherical lenses / 3 Aspherical surfaces)
Optical Image StabilizerMEGA O.I.S. (Mode1 / Mode2)
Zoom
Optical: 4x
Extra Optical:
4:3 Aspect: 4.4x for 6.0 Mega, 5.5x for 4.0 Mega, 6.2x for 3.0 / 2.0 / 1.0 Mega
3:2 Aspect: 4.4x for 7.0 Mega, 5.6x for 4.0 / 3.0 Mega
16:9 Aspect:4.4x for 8.0 Mega, 5.5x for 5.0 / 2.0 Mega
Digital: 4x ( Max. 16x combined with Optical Zoom without Extra Optical Zoom) (Max. 24.8x combined with Extra Optical Zoom)
Focal Distancef=6.3 - 25.2 mm (35 mm Equiv.: 28-112 mm in 16:9 Aspect Mode)
Focusing AreaNormal: Wide 50 cm(1.64 feet) / Tele 100 cm(3.28 feet) - infinity
Macro / MF / Auto: Wide 5 cm(0.16 feet) / Tele 30 cm(0.98 feet) - infinity
AF Metering1-point / 1-point high speed / 3-point high speed / 9-point / Spot
AF Assist LampYes
Camera Effective Pixels10.2 Megapixels
Image Sensor1/1.65"(16:9), 10.4 Mega Total Pixels CCD,
Primary Color Filter
FocusAF / Macro / MF switchable, Continuous AF On / Off
ISO SensitivityAuto / I.ISO / 100 / 200 / 400 / 800 / 1600 (High Sensitivity Mode: 3200)
White BalanceAuto / Daylight / Cloudy / Shade / Halogen / Flash / White Set 1/2
White Balance Adjustment (150K step, -1500 - +1500K) (except for Auto WB)
ExposureAuto, Program AE, Aperture Priority AE, Shutter Priority AE, Manual
Exposure Button- (Joystick Operation)
Exposure Compensation1/3 EV Step, -2 - +2 EV
Backlight CompensationYes (at Auto Mode)
Auto (AE) Bracketing± 1/3 EV -1EV step, 3 frames
Light MeteringIntelligent Multiple / Center Weighted / Spot
Scene ModeDial:
Auto, P(Program) Mode, A(Aperture Priority) Mode, S(Shutter Priority) Mode, M(Manual) Mode, SCN (Portrait, Sports, Scenery, Night Scenery, Night Portrait, Fireworks, Party, Snow, Self-Portrait, Soft Skin, Food, Baby1, Baby2, Starry Sky, Candle Light, Beach, Aerial photo, High Sensitivity), Motion Picture, Playback, Print
Shutter SpeedAuto: 1/4 - 1/2,000 sec.
Program AE: 1 - 1/2,000 sec.
Aperture Priority AE / Shutter Priority AE: 8 - 1/2,000 sec.
Manual: 60 - 1/2,000 sec.
ApertureWide: F2.8 - F8.0
Tele: F4.9 - F8.0
Self Timer10 sec. / 2 sec.
Auto Review1 sec. / 3 sec. / zoom
Review1x / 4x / 8x
Picture AdjustmentContrast: Low, Standard, High
Sharpness: Low, Standard, High
Saturation: Low, Standard, High
Noise Reduction: Low, Standard, High
Color Effect ModeCool, Warm, Black & White, Sepia
Recording FormatStill Image: JPEG (Design rule for Camera File system, based on Exif 2.2 standard), DPOF corresponding
Image with Audio: JPEG (Design rule for Camera File system, based on Exif 2.2 standard)+ QuickTime
Motion picture: QuickTime Motion JPEG
RAW
Recording Image Size
Still Image
4:3 Aspect: 3,168 x 2,376 pixels,
2,880 x 2,160 pixels,
2,304 x 1,728 pixels,
2,048 x 1,536 pixels,
1,600 x 1,200 pixels,
1,280 x 960 pixels
3:2 Aspect: 3,568 x 2,376 pixels,
3,248 x 2,160 pixels,
2,560 x 1,712 pixels,
2,048 x 1,360 pixels
16:9 Aspect:4,224 x 2,376 pixels,
3,840 x 2,160 pixels,
3,072 x 1,728 pixels
1,920 x 1,080 pixels
Image QualityRAW* / Fine / Standard
Motion pictute**
(QuickTime Motion JPEG)
4:3 Aspect: 640 x 480 pixels, 320 x 240 pixels
30 fps, 10 fps
16:9 Aspect: 848 x 480 pixels
30 fps, 10 fps
1280 x 720 pixels
15 fps
(Max. recording time depends on memory card capacity. Max. 2GB for a motion picture.)
Burst Shooting ModeFull-Resolution Image, 2 frames/sec. or 1 frames/sec.
Full-Resolution: Max. 5 images (Standard Mode) / Max. 3 images (Fine Mode)
Unlimited Consecutive ShootingYes (Depending on memory card size, battery power, picture size, and compression)
Still Image Rec. with Audio5 sec.
Audio DubbingMax. 10 sec.
Real-time HistogramYes
Composition Guide LinesYes (2 patterns)
Built-in-Memory 13MB
Scene Mode Help ScreenYes
Auto Angle DetectionYes
Flip AnimationYes
Travel Date / World Time Yes / Yes
Built-in-FlashAuto, Auto / Red-eye Reduction, Slow Sync. / Red-eye Reduction, Forced On / Off
Flash Output Adjustment (1/3EV step, -2 - +2 EV)
Wide: 0.6 - 4.9 m, Tele: 0.3 - 2.2 m (ISO Auto)
LCD2.8" wide Polycrystalline TFT LCD (207 K Pixels)
Field of View : approx. 100%
Power LCD Mode, High angle mode
Playback Mode25 / 9 - thumbnail display, Calendar display, Zoomed playback (16x max.)
Image rotation (except for RAW)
Slide show (duration is adjustable, also manual controllable)
Playback of favorite pictures
Resizing (selectable number of pixels), Trimming, Protection, DPOF print setting
OSD LanguageEnglish, German, French, Italian, Spanish, Polish, Czech, Hungarian, Netherlandic, Chinese(Traditional), Chinese(Simplified), Russian, Thai, Korean, Japanese
Varies according to the models of your sales area.
Recording MediaSD Memory Card, SDHC Memory Card, MultiMediaCard
MicrophoneYes
SpeakerYes
InterfaceDC Input, A/V Output (NTSC / PAL), USB
Direct PrintPictBridge
PowerLi-ion Battery Pack (3.7 V, 1,150 mAh) (Included)
AC Adaptor (Input: 110 - 240 V AC) (Optional)
Battery Life (Approx.)300 pictures (CIPA Standard***)
Included SoftwareLUMIX Simple Viewer, PHOTOfunSTUDIO -viewer-, SILKYPIX DEVELOPER STUDIO 2.0SE, ArcSoft Camera Suite (ArcSoft PhotoImpression, ArcSoft PanoramaMaker), Adobe Reader, Quick Time, USB Driver
Dimensions (Approx.)
(W x H x D)

105.7 x 55.8 x 26.3 mm
(4.16 x 2.20 x 1.04 inch)
(Not including protruding parts)

Weight (Approx.)187g (0.41 lb) (Body), 217 g (0.48 lb) (with Battery and SD Memory Card)




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