Steve's Digicams - Breaking News - Panasonic 01/31/2007 Press Releases
Press Release - January 31, 2007
PANASONIC ENHANCES COMPACT DIGITAL CAMERA SERIES WITH RICH, CONVENIENT FEATURESLumix DMC-FX10 and DMC-FX12 Boast Intelligent Image Stabilization, 2.5-inch LCDs and Built-in Memory among Other Easy to Use Features
SECAUCUS, N.J. (January 31, 2007) – Panasonic today introduced the newest additions to its FX-series of compact and stylish digital cameras - the Lumix DMC-FX10 and DMC-FX12. The new models offer consumers a wide-array of enhanced features from a redesigned grip part and built-in memory, to Intelligent Image Stabilization and LEICA DC Lens with 3x optical zoom (equivalent to 35-105mm on a 35mm film camera). The DMC-FX12 and DMC-FX10 boast a 7.2 megapixel and 6.0 megapixel CCD respectively, and both include a large, bright 2.5 inch LCD.
Panasonic, a leader in standardizing optical image stabilization across its full camera line with Mega Optical Image Stabilization (MEGA O.I.S.), now adds Intelligent ISO to create the Intelligent Image Stabilization System. While MEGA O.I.S. compensates for the effects of hand-shake, making it possible to capture clear, crisp photos indoors, at night, or when taking macro close-ups, it cannot suppress the motion blur caused by a subject moving as the photo is taken. With Intelligent ISO, the camera's image-processing engine detects if the subject is moving and automatically raises the ISO setting and shutter speed according to the light conditions and the speed of the movement.
"Consumers want compact, easy-to-use cameras that take crisp, clear and beautiful pictures all the time," said Alex Fried, National Marketing Manager, Imaging, Panasonic Corporation of North America. "At Panasonic, we aim to deliver just that by offering a full line of cameras – from compact to SLR - eliminating the effects of hand shake and motion blur with the Intelligent Image Stabilization System, which offers the industry's most advanced countermeasures against blurring."
The DMC-FX12 and the DMC-FX10 accept large-capacity SDHC memory cards, giving users more flexibility in shooting and recording. Additionally, the camera menu and graphical user interface have been redesigned, with brightened colors for easier viewability. Fitting with the stylish reputation of the FX-series, the DMC-FX12 will be available in silver and black, and the DMC-FX10 in silver, pink and blue.
The FX12 and FX10 also feature:
About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Information about Panasonic products is available at www.panasonic.com. Additional company information for journalists is available at www.panasonic.com/pressroom.