Steve's Digicams - Breaking News - Panasonic 01/29/2008 Press Releases
Press Release - January 29, 2008
PANASONIC ADDS NEW COMPACT, AA-BATTERY POWERED DIGITAL CAMERA TO ITS 2008 LUMIX LINew LUMIX LS80 Sports User-Friendly Technologies to Help Digital Photographers of All Levels
SECAUCUS, N.J. (January 22, 2008) – Panasonic today introduced its newest LUMIX digital camera, the DMC-LS80, which features advanced, yet easy-to-use settings that help even the entry-level digital photographer take great photos. Encased in a compact design and powered by AA batteries, the LS80 offers convenience and increased usability. With a newly developed LUMIX DC VARIO lens system, 3x optical zoom and 8.1-megapixel high resolution, the LS80 is feature-rich and user-friendly digital camera, all at an affordable price.
At the core of the DMC-LS80's easy-to-use operation is a comprehensive system of intelligent technologies that operate within the camera automatically, without any extra effort from the user. The Panasonic LUMIX LS80 integrates four distinct features aimed at making it easy to capture perfect images.
"Continuing on the success of our 2007 line of LUMIX digital cameras, all our 2008 models will also include two advanced anti-blur technologies, Intelligent ISO and MEGA O.I.S., helping all our consumers – from the beginners to the advanced DSLR-users – take high-quality photos they are proud to share," said Alex Fried, National Marketing Manager, Imaging, Panasonic Consumer Electronics Company. "Committed to the idea that digital photography should be a fulfilling and enjoyable experience, our Panasonic LUMIX digital cameras offer intuitive features, like Auto Macro, that are seamlessly integrated into the photography process, so the user doesn't need to change any settings."
Another new intuitive technology of the LS80 includes the Intelligent LCD, which means the brightness of the LCD automatically adjusts as the ambient light level changes. With the Intelligent LCD, which comes with 230,000-dot high resolution, images are clear, bright and easy to see – regardless whether it is day or night; inside or outside.
Other features of the DMC-LS80 include:
The Panasonic LUMIX DMC-LS80 will be available in pink, black and silver models in February 2008 for a manufacturer’s suggested retail price of .95.
*Not including the time for AF.
**Maximum 7 images in standard mode / 4 images in fine mode.
*** In 2-megapixel(4:3), 2.5-megapixel(3:2), 2-megapixel(16:9) recording
**** The speed of the consecutive shooting varies depending on the memory card. The number of recordable pictures depends on the memory card size, battery life, picture size and image compression.
About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. In its commitment to provide consumers with extensive imaging resources, Panasonic LUMIX established the Digital Photo Academy, a series of nationwide workshops designed to instruct consumers how to optimize the features on their digital cameras and produce high-quality photos. Panasonic is honored to support OUR PLACE – The World’s Heritage, a project that will create the world’s largest photographic collection of UNESCO World Heritage sites, with acclaimed photographers exclusively using LUMIX digital cameras to capture all images. Information about Panasonic LUMIX digital still cameras and its affiliated programs is available at www.panasonic.com/dsc.