Steve's Digicams - Breaking News - Panasonic 01/08/03 Press Releases


Press Releases - January 8, 2003

Panasonic Debuts Two New Lumix™ Digital Still Cameras For 2003, Including First 12X Optical Zoom Model

Panasonic Lumix DMC-FZ1

Read our DMC-FZ1 review

LAS VEGAS (January 8, 2003) — Panasonic, the first consumer electronics company to incorporate Leica lenses in digital still cameras and camcorders, now presents the first digital still camera to feature 12x optical zoom. The new DMC-FZ1 high-performance Lumixä camera is one of two new 2003 models being launched in February, to be followed by additional models later this spring. All Lumix cameras feature an SD Memory Card/ MultiMediaCard slot and built-in USB port.

The Lumix DMC-FZ1 will incorporate several new features. Foremost among them is the newly developed, super 12x optical zoom (equivalent to a 35-420mm zoom lens on a 35mm film camera) and F2.8 brightness throughout the entire zoom range. Both of these features were previously available only in high-end professional cameras.

Also new for this year is the Mega Optical Image Stabilization (O.I.S.) feature, which reduces jitter when shooting distant and fast-moving subjects.

Another feature consumers are sure to appreciate is a newly developed digital signal processor, which increases processing speed so that sequential shots can be taken quicker without having to wait for the image to be written to the memory card. This means consumers can take pictures quicker without having to wait between shots.

Also found throughout the new Lumix line is an improved, cradle-type battery recharging system that enables users to charge a spare battery while using the camera.

"The premiere models of our 2003 Lumix line are designed to accommodate individual lifestyles and the different ways in which people use digital cameras," said Rusty Osterstock, Vice President of Merchandising, Panasonic’s Optical Group. "Panasonic is doing everything possible to make high-quality digital photography fun and easy."

New model DMC-FZ1 is a high-performance, quick-response camera targeted to active families who enjoy recording all of life’s memories. Its superb telephoto features make this camera ideal for outdoor and sports enthusiasts as well. It features a Leica DC-VARIO ELMARIT lens, 2 mega pixel resolution, stabilization function, a special panning mode, 4 frames per second "burst" shooting, and an included lens hood to diminish flare and ghosting when photographing extremely bright scenes. Panasonic’s aspherical lens technology has made it possible to design this compact, lightweight camera with a full-range F2.8 12x zoom lens.

Panasonic Lumix DMC-FZ1

For fashionable fun any time, Panasonic presents the super compact DMC-F1. This outstanding, stylish camera features a full metal body, F2.8 Leica DC VARIO-ELMARIT lens and 1.25" 3.2 mega pixel CCD. The DMC-F1 also features 3x optical/2x digital zoom, QuickTimeâ motion image recording with audio and burst shooting. The DMC-F1 incorporates the high-speed, quick-response features that distinguish the 2003 Lumix line.

The Lumix camera precisely integrates superlative Leica optics with unparalleled digital electronics technology to allow artistic expression as well as all the applications made possible by digital technology. Representing the perfect balance of art and science, the Lumix line elevates the performance standard of digital still cameras, signifying a new benchmark of creative expression.

New models DMC-F1 and DMC-FZ1 are targeted for delivery in February to be followed by additional Lumix models later in the spring. Model DMC–F1 will have a manufacturer’s suggested retail price (MSRP) of .95. The DMC–FZ1 will have an MSRP of .95.

Panasonic digital cameras are marketed in the United States by Panasonic Consumer Electronics Company. The company is a division of Matsushita Electric Corporation of America, the principal North American subsidiary of Matsushita Electric Industrial Co., Ltd., (NYSE:MC) of Japan, one of the world’s largest developers and producers of innovative electronic and electric products for consumer, business and industrial use. Consumers can get information on Panasonic consumer products from Panasonic’s Customer Call Center at 800-211-PANA or access Panasonic’s home page at Media can access press releases on Panasonic consumer products via the Panasonic Pressroom web site, or through the company’s toll-free fax-back system at 888-734-7490.

Return to
Breaking News page