Steve's Digicams - Breaking News - Panasonic 01/07/02 Press Releases



PANASONIC

Press Releases - January 7, 2002


Lumix DMC-LC5 digital camera
Lumix DMC-LC40 digital camera
Lumix DMC-LC20 digital camera
Lumix DMC-F7 digital camera
PV-VM202 Multicam digital camcorder/camera
Panasonic's 2002 Digital Camcorders
SV-AV10 e-wear Multi-AV Recorder








Panasonic Announces New Lumix Digital Camera Line With Leica Optics

Panasonic Lumix DMC-LC5
Lumix DMC-LC5

LAS VEGAS (January 7, 2002) - Panasonic has developed an exciting new digital camera line that will revolutionize the world of digital photography. Building upon its relationship with world-renowned Leica Camera AG of Solms, Germany, Panasonic is the first consumer electronics company to incorporate Leica lenses in its entire 2002 Lumix� digital still camera line. The new Panasonic Lumix cameras herald a new standard of quality and refinement in digital photography. Combining superlative optics and unparalleled digital electronics technology, the Lumix line seamlessly integrates the systems that capture the images in all their clarity and detail with the technology that processes those images and converts them into works of creative expression.

Not only do these cameras produce high-quality, professional-looking digital photographs, but their convenient, user-friendly features make multimedia applications quick and easy. Featuring built-in USB ports* and SD Memory Card slots, the four new Mega-pixel digital cameras also offer consumers networking versatility with PCs and a wide variety of compatible SD-enabled devices.

Panasonic Lumix cameras were designed to emulate a film camera's "feel," ideal in size, weight and balance, and with consideration made for every control button, knob and switch.

"The new Lumix line elevates the performance standard of digital still cameras to a new level," said Rusty Osterstock, General Manager of Panasonic's Optical Group. "Panasonic wanted to create a digital camera that allows artistic expression as well as all the applications made possible by digital technology. With the Leica lens and new imaging technologies, we've succeeded in creating a digital camera that is responsive, precise and easy to use a high-performance, digital imaging product with the heart and soul of a fine instrument."

Panasonic Lumix DMC-LC40
Lumix DMC-LC40

In the world of professional photography, Leica lenses retain a legendary reputation for creating images that capture the most delicate nuances of light and shade, the elusive ambience of "air," and subtle gradations of color. The finely crafted LEICA DC VARIO-SUMMICRON and DC VARIO-ELMARIT lenses have been incorporated into the Lumix line of cameras in order to render images with more warmth, subtlety and expressiveness than ever before achieved with a digital camera.

But it takes more than a great lens to produce a great picture. Panasonic developed new and enhanced technologies to convert the optical data from the lens into digital information.

Panasonic Lumix DMC-F7
Lumix DMC-F7

New Mega-pixel CCDs capture images with incredible clarity and detail. Models DMC-F7 and DMC-LC20 feature a 2.1 Mega-pixel CCD (2.0 mega camera effective pixels); the DMC-LC40 and top-of-the- line DMC-LC5 feature 4.0 Mega-pixel CCDs (3.9 mega camera effective pixels). Traditionally, the use of more pixels translates into more detail but less light sensitivity. To counter this phenomenon, Panasonic uses an innovative gapless lens in the DMC-LC40 and DMC-L5 to boost light-collecting efficiency. The size of the pixels has also been increased to 3.25 microns, allowing them to receive an extra margin of light.

To capture sudden events as they unfold, Panasonic wanted to develop a fast, responsive digital camera that could take consecutive pictures nearly as quickly as a motor-driven film camera. The new MEGA BURST� recording feature, a Panasonic exclusive, combines four frames per second or five frames per second, depending upon the model, with undiminished quality from frame to frame. Users can shoot up to a maximum of eight frames (depending upon model) and the last frame will be just as clear and crisp as the first. This industry-first achievement of dramatically increasing the speed and resolution of sequential shots is due to Panasonic's new High Speed Multitasking Image Processing technique, which replaces the time-consuming serial signal processing method with a more advanced parallel processing technique.

Each camera's CCD color filter is specifically designed to optimize the performance of the particular Leica lens used. Models DMC-F7 and DMC-LC20 feature a primary color filter for precise color reproduction in images captured by the LEICA DC VARIO-ELMARIT lens. For models DMC-LC40 and DMC-L5, Panasonic chose a complementary color filter to harmonize with the LEICA DC VARIO-SUMMICRON lens's F2.0 brightness and the rich gradation produced by these models' 4.0 Mega-pixel CCDs. Going a step further, Panasonic developed new Pure Color Engine LSI circuitry to work with the DMC-LC40's and DMC-L5's lens systems. It converts the CCD output signal into an RGB signal at an early stage and extracts the low frequency luminance component, resulting in superb color reproduction.

Panasonic Lumix DMC-LC20
Lumix DMC-LC20

For precise, instant focusing, a new hybrid auto focus system in the DMC-L5 shatters the myth of a digital camera's slow response. This system cuts focusing time to less than half that of previous Panasonic cameras.

The Lumix cameras feature a memory card slot that is compatible with either SD Memory Cards or a MultiMediaCard�. An 8MB, 16MB or 32MB SD Memory Card, depending upon the model, is included with each Lumix camera. About the size of a postage stamp, the SD card features large storage, great flexibility, excellent security and fast data transfer. The medium allows for the quick, easy exchange of images, music, video and slide presentations among a growing number of SD Memory Card-enabled devices, including audio products, camcorders, memo recorders and handheld computers and PDAs.

Most models feature both a 3x optical and a 2x digital zoom. Models DMC-LC40 and DMC-LC5 include a long-life, rechargeable Lithium Ion battery, helping to ensure that users will always have the power to capture that unexpected, once-in-a-lifetime shot.

DMC-F7 Early Spring, 2002 .95
DMC-LC20 Early Spring, 2002 .95
DMC-LC40 Early Spring, 2002 .95
DMC-LC5 Early Spring, 2002 .95


Picture (c) 2002 A-Digital-Eye

See more pictures of the new Lumix cameras at CES 2002 from A-Digital-Eye.





Unique Panasonic Palmcorder Multicam Digital Camcorder Features Detachable Digital Still Camera With Leica Lens

Convenient 2-in-1 Camera Provides High-Resolution Video, Mega-Pixel Still Image Recording , MPEG-4 Internet Movies

Panasonic PV-VM202

LAS VEGAS (January 7, 2002) Panasonic presents a revolutionary concept in digital imaging products: the new PV-VM202 Palmcorder� Multicam digital camcorder with detachable, mega-pixel digital camera. The PV-VM202 offers high-resolution digital video, crisp digital still images and networking readiness. It also features a USB port, MPEG-4 video recording for Internet use, SD voice recorder, SD Memory Card slot and built-in SD drive. The new Panasonic Palmcorder MultiCam camcorder will be available in Spring, 2002, and will have a manufacturer's suggested retail price (MSRP*) of ,199.95.

"The PV-VM202 MultiCam digital camcorder offers an exciting new way to capture high- quality digital video, digital photos, voice recordings and MPEG-4 video for quick, easy Internet use," said Rusty Osterstock, General Manager of Panasonic's Optical Group. "Not only does its unique configuration make it fun to use, but it's extremely practical and versatile for both family and business use."

The PV-VM202 features a large, 1/3.8" CCD to capture crystal-clear digital video with up to 520 lines of horizontal resolution. The superb optical technology of Leica's Dicomar lens creates a video picture with the fine details and subtle shading characteristics of fine photography. Combined with a powerful 10x high-definition optical zoom and 200x digital zoom,** users can capture video images with quality never before possible.

The mega-pixel digital still camera can be used with or without the camcorder. To use the camera independently, simply detach the camera and snap on its battery adapter/built-in flash. At only 17.3 oz. (without battery), this super-portable camera easily travels anywhere. The camera is also capable of recording MPEG-4 video for Internet applications. The MPEG-4 Internet Movie feature lets users easily transfer MPEG-4 video clips with audio to a PC** to create clip libraries, presentations, or to attach to an e-mail. The camera also includes a built-in voice recorder to capture audio memos.

Still photos, MPEG-4 video and voice recordings can all be stored on the super-compact SD Memory Card. An included 16MB card can hold up to 15 minutes of MPEG-4 video, 65 mega- pixel images or 58 minutes of recorded voice memos.

For multimedia flexibility, the PV-VM202 easily connects to a PC via an i.Link (IEEE 1394) PC interface, USB port or RS-232 serial connection.***

Other features include:

  • 2.5-inch color LCD monitor
  • Digital Electronic Image Stabilization feature compensates for unintentional hand and camcorder movement while recording.
  • The Progressive PhotoShot� mode: enables users to record still pictures with higher resolution, finer details, and smoother image contours than the normal PhotoShot function. This feature captures the image data and temporarily stores it into two separate field memories. The two images of the exact same moment are then combined with no time lag, eliminating the need for simulations. This results in 1.5 times the resolution of standard-recorded stills for a beautifully clear and brilliant picture.
  • Slide-on flash light
  • MagicPix image enhancing feature for shooting full color video and stills in extremely low light situations.
  • Multi-image playback: a feature that allows the user to view nine consecutive still images on the LCD screen in Playback mode. It's great for analyzing athletic performance such as golf swings.
  • P-I-P (picture-in-picture) feature: Using the LCD monitor, P-I-P lets users insert a small still shot over the video being recorded. The miniaturized digital still image appears in the right corner of the video during playback. This feature offers a quick, handy alternative to the typical establishing shot.
  • ArcSoft photo editing software suite





New Panasonic Digital Palmcorder� Multicam Camcorders Offer High-Resolution Video, Still Images And Web Camera Functionality In One Compact Package

Panasonic PV-DV702

LAS VEGAS (January 7, 2002) Offering high-resolution digital video, high-quality digital still images and PC interoperability, the new Panasonic Palmcorder MultiCam� digital camcorders combine fun and function for beginners and accomplished videographers alike. More than just a camcorder, every new model features the built-in PhotoShotTM digital still camera feature, letting consumers enjoy two ways to capture their memories in a single, compact package: digital video and digital still photos.

With more PC-friendly features than ever, the new digital camcorders are ready for a variety of multimedia applications, and can also easily serve as web cameras for home videoconferencing. All models feature an i.LINKTM IEEE 1394 PC interface*, making it easy to download digital recordings (still images and moving pictures) to computers where they can be edited, included in e-mail messages or used in the creation of web sites.

Additionally, five of the six models feature a USB port, built-in SD drive and an SD Memory Card slot. These models also feature the MPEG-4 video Movie Messenger system, which lets users easily transfer video clips with audio to a PC to create clip libraries, presentations, or to attach to an e-mail.

Top-tier models PV-DV602 and PV-DV702 feature a 1.3 mega-pixel CCD for extraordinary still image quality up to 1600 x 1200 pixels.

"The new Palmcorder MultiCam digital camcorders offer high-quality digital video and so much more," said Rusty Osterstock, General Manager of Panasonic's Optical Group. "They are total motion and still digital imaging products, designed to be used for a wide variety of multimedia applications. Their versatility and easy operation offer limitless creativity, whether it's for family fun or a business presentation."

Entry model PV-DV52 features a high-quality 680K CCD and 2.5" color LCD monitor. The PV- DV52 can record still pictures on DV tape. It includes PhotoVu Link with an RS-232 serial connection***.

Models PV-DV102, PV-DV202 and PV-DV402 feature PhotoVu Link with a USB port, an SD Memory Card Slot, web camera functionality, and a built-in SD drive. These models also add the MPEG-4 Movie Messenger system and new Zoom Microphone. This clever feature works with the optical zoom function to create a natural correspondence between recorded audio and images. When visually zooming in, the sound will also zero in on the subject. This puts emphasis on the subject and gives any video recording the feeling of realistically capturing the moment.

PV-DV202 and PV-DV402 include the above features plus an 8MB SD Memory Card as well as ArcSoft photo editing software suite. They also feature Mega Still� picture enhancement: an interpolation process that improves the quality of a 640 x 480 still image to approximate that of a mega-pixel image.

PV-DV402 also includes the Panasonic MagicVu IR filter for shooting video and still pictures in total darkness. When activated, MagicVu allows the camcorder to emit an infrared light into dark areas, enabling the camcorder to "see" the object or subject that is being recorded. The PV-DV402 features a larger, 3.5" LCD monitor.

PV-DV602, with a 2.5" color LCD, and PV-DV702, with a 3.5" color LCD, both feature a 1.3 mega-pixel CCD and a manual focus ring plus all of the features above.

All models feature:

  • Panasonic's Dual Digital Electronic Image Stabilization feature. It compensates for hand and camcorder movement while recording, and can also be used in the playback mode to help remove additional jitter from previously recorded video.
  • High definition 10x optical zoom and 700x digital zoom
  • Built-in light
  • The Progressive PhotoShot� mode: enables users to record still pictures with higher resolution, finer details, and smoother image contours than the normal PhotoShot function. This feature captures the image data and temporarily stores it into two separate field memories. The two images of the exact same moment are then combined with no time lag, eliminating the need for simulations. This results in 1.5 times the resolution of standard-recorded stills for a beautifully clear and brilliant picture.
  • MagicPix image enhancing feature for shooting full color video and stills in extremely low light situations.
  • Multi-image playback feature allows the user to view nine consecutive still images on the LCD screen in Playback mode. It's great for analyzing athletic performance such as golf swings.
  • P-I-P (picture-in-picture) feature: Using the LCD monitor, P-I-P lets users insert a small still shot over the video being recorded. The miniaturized digital still image appears in the right corner of the video during playback. This feature offers a quick, handy alternative to the typical establishing shot.

2002 Panasonic Digital Camcorders

PV-DV52 Winter 2001/2002 .95
PV-DV102 Winter 2001/2002 .95
PV-DV202 Winter 2001/2002 .95
PV-DV402 Winter 2001/2002 .95
PV-DV602 Spring 2002 .95
PV-DV702 Spring 2002 .95





Panasonic�s New e-wear Portable Media Players Will Rock Your Digital World

Tiny Gear Now Records And Plays Music, Video, Still Photos

Panasonic e-wear SV-AV10

LAS VEGAS (January 7, 2002) - Last year, Panasonic�s e-wear line of tiny, wearable music players started a sensation. Packed with even more technology, this year�s unique e-wear players add multi-media recording and playback capabilities and more fun than you can imagine.

"We�ve taken the e-wear concept to the next phase in its evolution," said James Kiczek, National Marketing Manager, Panasonic Portable Audio. "This year�s line includes models that will record music and video, take still photos, and even print out mini photographs on the spot."

All this, from wearable units that fit in the palm of your hand, or around your neck, or strapped to your arm - thanks to the super portability and huge data capacity of the SD Memory Card.

The amazing SV-AV10 heads up the new e-wear line. It�s a 4-in-1 A/V SD recorder and player with a flip-out, 2-inch LCD screen. Of course, this versatile e-wear unit can play back MP3 and AAC audio. It can also record and play back MPEG-4 video and digital still photos, chronicling the action as it happens. It even has a built-in flash. And, it can also function as a voice recorder, to capture and play back quotes, lectures, or just your friend�s jokes. Incredibly, the unit�s footprint is smaller than a business card. Weighing less than 3.5 ounces (without battery), this unique device is always ready-to-wear and primed to party.

The SV-AV10 e-wear A/V recorder/player can hold approximately 30 minutes of MPEG-4 video, or about 880 JPEG images, in the standard mode (QCIF, 200kps) on an included 64MB SD Memory Card.

Panasonic e-wear SV-AV10

After viewing your precious photos, you don�t have to wait to print them out - If you take along the SV-P10 e-wear portable printer. This mini color thermal printer is about 3.3" (W) x 1.2" (H) x 2.7" (D), and weighs just 6.5 ounces. (without battery). It prints out JPEG and TIFF images at 203dpi with 256 color gradations, onto 2.7" x 1.5" sheets. Each sheet takes about one minute to print. You can print out a single photo or 4 photos on one sheet. On a full battery charge the SV-P10 can print about 45 sheets, so all of your friends can receive souvenir photo "parting gifts."

The new SD-VM1 e-wear SD viewer not only plays your favorite music; it can also record your favorite television show or a home video from your VCR for viewing on its built-in 1.8-inch LCD screen. Now you can take your favorite soap opera, or the crucial last episode of that survival show, wherever you roam. Just place the unit in included docking station and connect it to your VCR to record up to 2 hours (on a 64MB SD Memory Card) of MPEG-4 converted video. Of course, the SD-VM1 features built-in decoders for MP3 and AAC (Advanced Audio Coding) encoded music for great-sounding, skip-free music wherever you go.

The SV-SD80 e-wear unit, introduced in October, is perhaps the industry's smallest portable digital audio player that uses removable media. Despite its size, this player has tremendous stamina, providing up to 50 hours of uninterrupted play (using the rechargeable Ni-MH battery and one AAA alkaline battery.) An included 64MB SD Memory Card holds up to 64 minutes of near CD-quality music in High Quality mode (129 minutes in Extended Play mode).

SV-AV10 e-wear Multi A/V Recorder/Player March 2002 .95
SV-P10 e-wear Mini Color Thermal Printer March 2002 .95





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