Steve's Digicams - Breaking News - Panasonic 01/04/2006 Press Releases



PANASONIC

Press Release - January 4, 2006




New Compact Panasonic DSC Makes Picture-Taking Easy

Entry-level Camera Has Optical Image Stabilization, Takes AA Batteries




Las Vegas, Nv (January 4, 2006)ĺ Panasonic today announces the introduction of the new DMC- LS2, an affordable, accessible, high-quality digital still camera that brings convenient picture taking to a new level. The DMC-LS2 features a 5-megapixel CCD, MEGA Optical Image Stabilization, and a 3x optical zoom lens.

"The DMC-LS2 has the very best of Panasonicís digital camera technologies, like MEGA Optical Image Stabilization and our efficient, power-saving Venus Engine Plus processor, at a price that makes great picture taking accessible to all consumers," says Monica Helmer, national marketing manager for Panasonicís optical group. "The LS2 features a compact and stylish design, as well, so it looks as good as the pictures it takes. This camera is easy for anyone to carry, handle and operate."

As with all of the models in Panasonicís Lumix digital still camera line, the DMC-LS2 features the top rated MEGA Optical Image Stabilization. With MEGA Optical Image Stabilization, the lenses inside the camera actually adjust their position to compensate for any hand movement at the time a picture is taken. This significantly decreases the likelihood of blurry pictures, one of the top complaints among photographers. With MEGA Optical Image Stabilization, pictures come out clear, even when using the zoom feature or in low-light situations.

The Venus Engine Plus processor controls all the image capture and functions of the DMC-LS2, and also manages energy use to extend battery life, which means more opportunities for users to get that perfect shot. The LS2 comes packaged with Panasonicís own Oxyride AA batteries, which feature longer life and power than alkaline batteries. With Oxyride batteries, the LS2 can take up to 250 pictures. The camera can also use regular AA batteries.

The 2-inch LCD on the back of the DMC-LS2 is also an impressive feature of the camera, with a high-angle LCD function, which makes the display easy to view from all different angles. This high-resolution LCD lets users view pictures in thumbnail form as well, with playback of one, nine, 16 and 25 pictures at a time in a multi-split screen, so searching for one special image among many is easy.

In addition to the 5-point, 3-point high speed, 1-point normal speed and Spot autofocus, the LS2 can be set to 1-point high-speed autofocus. This setting reduces autofocus time by about 50 percent compared to previous models in the LS series of Panasonic Lumix digital still cameras.

The LS series has a mode dial for easy shortcuts to scene modes and Simple Mode. The LS2 contains five new scene modes compared to the previous model, bringing the total now to 13. The special "Baby" mode puts a time stamp on every photo that tells how old the baby is by day, month and year (and this mode appears twice to keep two babiesí birth dates in memory).

Simple Mode offers easy shooting to the most novice photographer. Simply turn the dial to set the mode, aim the camera, zoom in or out, press the shutter button and a picture is taken. Lighting conditions are compensated for automatically.

The LS2 comes with 14 megabytes of built-in memory, so it is ready to take pictures right out of the box. For additional picture-taking capacity, the camera takes SD Memory cards. Picture files can be transferred from the internal memory to an SD card and vice versa. Pictures can also be transferred to a computer using the included USB cable.

The DMC-LS2 will have a retail price of .95 and is scheduled to be at retail in March.


About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Information about Panasonic products is available at www.panasonic.com. Additional company information for journalists is available at www.panasonic.com/pressroom or through the companyís toll-free fax- back system at 888-734-7490.

* Consecutive shooting speed varies depending on the memory card or built-in memory. The number of recordable picture depends on the memory card and built-in memory size, battery life, picture size and compression.

** Manufacturerís suggested retail price. All prices are in U.S. dollars.





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