Steve's Digicams - Breaking News - Olympus 09/26/06 Press Release




Olympus

Press Release - September 26, 2006




Olympus 2007 E-Series Digital SLR Announcement






"The Olympus E-System is a "designed-for-digital" SLR camera system that has grown considerably since the original Olympus E-1 camera body was launched in 2003. Today, the system includes 5 camera bodies, 17 ZUIKO DIGITAL lenses, and a wide range of accessories. In addition to this growth in the E-System lineup, we have led the way with innovations such as a Dust-Reduction System, full-time Live View, and the introduction of the world's lightest, most compact, digital SLR camera body. We think of this as Chapter One in the history of the Olympus E-System, and we hope it has helped more people to enjoy photography and be satisfied with the quality of the images they obtain.

Chapter Two will begin next year, we will continue to develop revolutionary features that extend the frontiers of digital SLR photography, and to strengthen the E-System body, lens, and accessory lineup.

A successor to our current E-1 flagship will also be introduced next year. Work on this new camera, exhibited at Photokina 2006 as a concept model, is ongoing. Our future product plans include everything from a flagship model aimed at working professionals, to entry-level models for users who are new to SLR photography. We will continue to develop Olympus E-System bodies, lenses, and accessories for a wide range of genres, so that even more people are able to take photographs that could never be taken before.

Digital SLR systems play a key role in our business plans. We are currently strengthening our development resources in this area, and are working to bring even more products to market. We assure you there will be successors to the E-1 constantly, and the Olympus E-System and the Four Thirds System will continue to grow."

Masaharu Okubo
President, Olympus Imaging Corporation











ABOUT OLYMPUS IMAGING AMERICA INC

Olympus Imaging America Inc is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America works collaboratively with its customers and its parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances peoples lives every day. These include:

  • Digital and film cameras

  • Professional SLR Imaging Systems

  • Digital and Microcassette recorders

  • Digital Music Players

  • Personal Photo Printers

  • Digital Print Kiosks

  • Digital Video Projectors

  • Digital Media

  • Binoculars

Olympus Imaging America Inc. is responsible for sales in United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.









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