Steve's Digicams - Breaking News - Olympus 09/16/04 Press Release
Press Release - September 16, 2004
Olympus Introduces The World’s Smallest 7.1-Megapixel, 5X Optical Zoom Digital Camera: The C-7000 Zoom
Melville, New York, September 16, 2004 – The new Olympus C-7000 Zoom is proof that good things do come in small packages. The world’s smallest 7.1-megapixel, 5x optical zoom digital camera packs numerous advanced technologies for ultra-high image quality into an incredibly compact body with a convenient, easy-to-carry size. Its wealth of sophisticated features and intuitive operation allows users of all skill levels to achieve their precise creative goals. Just when one feature has been mastered, yet another facet awaits to be discovered inside this tiny gem of a camera.
"Olympus C-series cameras combine easy-to-use automatic functions with a high degree of manual, customizable control to obtain just the right effect for every image, whether you’re a beginner or an experienced user." said Richard Campbell, product marketing director, Olympus America Inc. "With the C-7000, the smallest and lightest 7.1-megapixel, 5x optical zoom digital camera in the world, Olympus has created a high performance imaging tool that’s portable enough to take virtually anywhere your creativity may lead you."
Designed to Do More
The C-7000 includes a newly developed 5x optical zoom lens (f2.8/f4.8 – f8.0, 38mm – 190mm equivalent) that is specifically designed to maximize the imaging potential of its high-definition 7.1-megapixel CCD sensor. United with Olympus’ exclusive TruePic TURBO™ Image Processor that suppresses noise and boosts image definition to ensure sharper, clearer images, the sensor and lens capture high-resolution images that deliver excellent color definition, clarity, and high contrast. With a fast startup of less than one second and a fast shutter release time, the C-7000 ensures high-speed response that allows users to enjoy high-quality imaging the instant they place the camera in their hands.
Measuring just 4"(W) x 2.3"(H) x 1.7"(D), and weighing a mere 7.7 ounces, the C-7000 is the smallest and lightest 7.1-megapixel, 5x optical zoom digital camera in the world. Destined to become an instant classic, the camera's metal body is finished in a sophisticated Premium Titanium color that has a retro look reminiscent of earlier Olympus digital cameras. While offering the high mobility of a compact camera, the body design assures a level of functional operating ease that is appropriate to a high-performance model.
Intelligent Design for the Most Realistic Digital Images
Incorporating two lens elements that are aspherical on both sides, the C-7000 captures images of such high quality that they produce beautiful prints in sizes as large as 16 x 20 inches. In addition, the 5x optical zoom lens can be combined with 6x digital zoom to achieve up to 30x total zoom capability that can beautifully capture distant subjects without sacrificing image clarity in the final result.
The camera’s Super Macro mode with an extremely shallow depth of field enables users to shoot from as close as 0.8, filling the frame with truly dramatic close-up images.
Designed for High Performance
Numerous professional SLR-type features are included to satisfy the needs of advanced users. For example, an Autofocus (AF) Target Selection function allows users to choose from 143 different AF target zones, enabling them to focus on virtually any area of their composition without reframing the shot. When AF Target Selection is active, users can choose the autofocus target zone they want to use from a 143-zone grid displayed on the camera's LCD monitor. Target zone selection is easily accomplished via the dedicated AE/AF button and keypad on the back of the camera. In addition, the camera is equipped with an AF illuminator to ensure greater focusing accuracy in low-light situations.
The manual focusing function makes it possible to focus accurately and override autofocus. The area that the user wants to focus on is shown enlarged in the center of the LCD monitor, making it easy to adjust focus via the keypad on the back of the camera. Thanks to the monitor's large screen, the enlarged area is clearly visible for easy focusing.
For the first time on an Olympus compact digital camera, users can directly confirm exposure even when shooting. In both shooting and playback modes, the camera can be set to indicate overexposed areas with red highlighting, and underexposed areas with blue highlighting. In addition, a histogram can be displayed on the LCD monitor, making it possible for users to more easily achieve their creative intentions by identifying overexposed or underexposed areas.
Designed to Be Seen
A large 2.0-inch LCD monitor with approximately 206,000 pixels allows images to be displayed beautifully in a large size during shooting and playback. Adopting Semi-Transmissive TFT Color LCD ensures that the monitor is easy to view in bright outdoor light, enabling it to be used as a viewfinder for shooting in virtually any location. In addition, the monitor's large size also enhances still image and movie viewing pleasure.
Designed for You
Simply select a scene mode and the camera is ready to photograph the situation at hand with the optimum aperture, shutter speed, white balance, color saturation and flash setting. With 10 scene program modes including Program Auto, Aperture, Shutter and Manual plus Night Scene, Sport, Landscape, Black & White, Landscape + Portrait, Portrait, and QuickTime Movie mode there’s a mode for every occasion.
Other advanced features on the C-7000 allow greater customization. These features include four user-definable My Mode settings to allow users to create original combinations of white balance, sharpness, contrast, and other settings, and an easy-to-view histogram function. In addition, a user-definable custom button on the back of the camera can be programmed to activate the setting that the user applies most frequently.
Digital image management has never been easier than with OLYMPUS Master™ software that enables users of Olympus digital cameras to get the most out of their digital experience. With a logical and intuitive user interface, OLYMPUS Master allows users to instantly store and manage images, by keyword or by shooting date, in an easily-searchable Calendar View database so they never misplace digital photos again. Powerful, one-click editing tools – including improved red-eye reduction – enable users to optimize their images prior to printing on a postcard, index card, calendar, or via online services. Online support, templates, firmware upgrades and other services are just a mouse-click away.
For those shots so memorable that they simply must be printed, the C-7000 features PictBridge technology to make printing quality photos a breeze. Just connect the camera via the included USB 2.0 cable directly to any PictBridge-enabled printer – such as the Olympus P-10 Digital Photo Printer – and start printing. In addition, transferring images to the computer has never been easier with the Auto-Connect USB 2.0 that does not require software drivers (for most computers/operating systems) for hassle-free and high-speed image downloads. The C-7000 also comes with a rechargeable Li-Ion battery and charger.
Designed with More Features For More Excitement
The C-7000 Zoom will be available beginning October 2004. It includes a 32MB xD-Picture Card, Lithium-Ion rechargeable battery and charger, an Auto-Connect USB 2.0 cable, Audio/Video Out cable, wrist strap, OLYMPUS Master Software, user manual and Quick Start Guide.
Olympus is a precision technology leader, designing and delivering innovative solutions in healthcare and consumer electronics worldwide.
Olympus works collaboratively with its customers and its parent company, Tokyo-based Olympus Corporation, to leverage R&D investment in precision technology and manufacturing processes across diverse business lines. These include:
In the U. S. and Canada, Olympus serves healthcare, scientific and commercial laboratory markets with integrated product solutions and financial, educational and consulting services that help customers efficiently, reliably, safely, and easily achieve superior results. Olympus is the leader in gastrointestinal endoscopy and clinical and educational microscopes. The company's market-leading consumer electronics business spans North and South America. For more information, visit www.olympusamerica.com.
Olympus C-7000 Specifications
|CCD Imager||7.1 megapixel effective|
7.41 megapixel gross
|Lens||7.8 – 39.5mm (38 – 190mm equivalent in 35mm photography), 9 lenses in 7 groups|
|Seamless Digital Zoom||Seamless to 30X (5x optical and 6X digital combined)|
|Shutter Speeds||AUTO 15-1/2000|
|ISO||Auto, 80, 100, 200, 400|
|Recording Mode(s)||Exif2.2, JPEG, TIFF, RAW|
|Adjustable Resolutions||3072 x 2304 (RAW)|
3072 x 2304 (TIFF)
3072 x 2304 (SHQ, HQ)
3072 x 2048 (3.2 SHQ, HQ High or Normal)
2592 x 1944 (SQ1 High or Normal)
2288 x 1712 (SQ1 High or Normal)
2048 x 1536 (SQ1 High or Normal)
1600 x 1200 (SQ1 High or Normal)
1280 x 960 (SQ2 High or Normal)
1024 x 768 (SQ2 High or Normal)
640 x 480 (SQ2 High or Normal)
|DPOF (Digital Print Order Format)||Print reserve (single, all, number of copies), Date|
|Optimum Image Enlargement||3072 x 2304 7.1 effective|
|Image Adjustment Modes||Single, Index, Enlargement, Auto, Calendar, Rotation, Protect, Slide-Show|
|Image Effects||Panorama 2 in 1 picture mode, Black & White and Sepia|
|Panorama||Up to 10 frames automatically stitchable with Olympus Master software when using Olympus brand xD Picture CardTM|
|Sequence||High Speed: 2.27 shots per sec.|
Normal: 1.5 shots per sec.
|LCD||2.0" Semi-Transmissive TFT LCD (Approx. 206K pixels)|
|Focusing Ranges||Normal: 47in. (120cm) – infinity|
Macro mode: 3.2 – 24in. (8 – 60cm)
Tele: 24 – 47in. (60 – 120cm)
Super Macro mode: Wide only .8 in. (2cm)
|Exposure Control||±2Ev (step 1/3 Ev)|
|Metering System||iESP/Spot/Area Shift|
|White Balance System||iESP multi-pattern auto TTL, Pre-set Manual (Daylight, Overcast, Tungsten and Fluorescent)|
|Flash Modes||Auto (for low light and backlit conditions), Red-eye Reduction, Fill-in, Slow, Red-eye Reduction + Slow, Off|
|Flash Working Range||Wide/Tele = 5m/3.5m at ISO Auto|
|Flash Charging Time||5 seconds|
|Removable Media Card||xD-Picture Card, 32MB included|
|Setting Memorization||On/Off (Hold changes/Reset to default settings)|
|Outer Connectors||USB (Auto-Connect), Audio/Video out and DC input|
|Auto-connect USB||2.0, mini B|
|Image Playback||Still image: Single Frame/Index/Zoom/Auto|
Movie: Normal, Frame by Frame, Slide Show, Rotation, Calendar and Enlargement
|Operating Environment||Operation: 32 ~ 104°F (0 ~ 40°C) 30 ~90% humidity|
Storage: -4 ~140°F (-20 ~ 60°C) 10 ~ 90% humidity
|Power Supply||1 Li-12B Lithium-ion Rechargeable Battery, AC adaptor|
|Date/Time Calendar||Simultaneous recording into image data, Automatic up to 2099|
|Calendar||Automatic up to 2099|
|Size||4 in. (102mm) x 2.3 in. (59mm) x 1.7 in. (42.5mm)|
|Weight||7.07 oz. (220g)|
|Number of Storable Photos|
All capacity figures are approximate.