Steve's Digicams - Breaking News - Olympus 03/05/2007 Press Release




Olympus

Press Release - March 5, 2007




OLYMPUS ANNOUNCES FOUR NEW ZUIKO DIGITAL LENSES AND 2X TELECONVERTER FOR E-SYSTEM DIGITAL SLR CAMERAS


Olympus Expands "Olympus E-System" Lineup With the development of New And Interchangeable Lenses





Olympus Imaging Corporation is pleased to announce the plans to significantly expand the Olympus E-System, its industry-leading lineup of interchangeable-lens digital SLRs compliant with the Four Thirds System standard.

The interchangeable lenses announced today incorporate advanced new features such as the revolutionary SWD (Supersonic Wave Drive) which makes possible the world's fastest-class auto focusing, the enhanced super telescopic zoom capability that is one of the biggest advantages of the Four Thirds System standard. Olympus will continue to develop new products that will help users "to take photographs that could never be taken before" the Olympus E-System.

ZUIKO DIGITAL ED 12-60mm (24-120mm) F2.8-4.0 SWD

An HG (High-Grade) series 5x telephoto zoom lens with wide angle equivalent to a 24 mm lens on 35 mm film camera. With a maximum aperture of F2.8 at the widest angle of 12 mm, this lens boasts brightness that's at the top of the class among zoom lenses covering such a wide angle.

ZUIKO DIGITAL ED 50-200mm (100-400mm) F2.8-3.5 SWD

An advanced, high-performance 4x telephoto zoom lens also belonging to the HG series. While improving the color blur property of the current ZUIKO DIGITAL ED 50-200mm F2.8-3.5 lens and incorporating the new SWD mechanism in the AF drive, this new lens maintains the same high image quality with excellent resolution and contrast throughout the zoom range.

ZUIKO DIGITAL ED 14-35mm (28-70mm)F2.0 SWD

The world's first standard zoom lens to feature a wide aperture of F2.0 throughout the zoom range, this lens also boasts the top-level image quality and operability unique to the SHG (Super High Grade) series. This lens completes the series of Zuiko Digital zoom lenses with fixed F-stop that cover ultra wide-angle to super-telephoto photographing together with the ED 7-14mm F4.0, ED 35-100mm F2.0 and ED 90-250mm F2.8.

ZUIKO DIGITAL ED 70-300mm (140-600mm) F4.0-5.6

A 4.3x telephoto zoom lens that covers the super-telephoto area equivalent to a 600 mm lens for 35 mm film cameras. Boasting excellent cost efficiency, this lens will be released as part of the Standard series. * Figures inside parentheses ( ) indicate the equivalent focal length of a 35 mm film camera

ZUIKO DIGITAL 2.0x Teleconverter EC-20

A teleconverter that doubles the focal length of the master lens


ABOUT OLYMPUS IMAGING AMERICA INC.

Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances peoplesĺ lives every day. These include:

  • Digital and film cameras
  • Professional SLR Imaging Systems
  • Digital and Microcassette recorders
  • Personal Photo Printers
  • Digital Media
  • Binoculars
Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.








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