Steve's Digicams - Breaking News - Olympus 03/02/03 Press Release
Press Release - March 2, 2003
Olympus Previews Prototype Four Thirds Digital SLR System at PMA
Olympus 4/3 SLR, lenses, booster and flash
"Olympus is leading the industry in a bold new direction as the world's first manufacturer to build a 100 percent all-digital SLR system from the ground up," said John Knaur, Senior Product Manger, Olympus America Inc. "The Olympus Digital SLR System is the ultimate light-mastering digital camera system, offering professional photographers powerful advantages in terms of image quality, camera and lens size, durability, and speed."
The Olympus Digital SLR System will feature a durable, all-metal body made of a magnesium alloy, adding strength and durability without adding excessive weight. The system will target speeds comparable to a film SLR and shorten the time it takes to write to the memory card, focus, and shoot/capture.
Olympus Digital SLR System Prototypes To Be Exhibited
The Olympus Digital SLR System will be officially unveiled at a major New York City press event on June 24, 2003, when complete product features and specs will be revealed. The Olympus Digital SLR System will then be introduced to the market at competitive prices in the late third or early fourth quarter of 2003.
About The Four Thirds System
The new Four Thirds System is an open standard for digital SLR cameras and intdrchangeable lens systems that utilize a 4/3-type image sensor. Adopted by a consortium of leading manufacturers including Olympus, Kodak and Fuji, the Four Thirds System is designed to achieve an optimal balance between image quality, camera size, and system expandability. The system maximizes the performance of image sensors and lenses, and establishes a common standard for lens mounts, allowing photographers greater flexibility with a choice of bodies and lenses from different manufacturers using the Four Thirds System.