Steve's Digicams - Breaking News - Olympus 02/17/2005 Press Release




Olympus

Press Release - February 17, 2005




Olympus D-545 Zoom Digital Camera Makes It Easy For Beginner Photographers To Do More


4 Million Pixels of Resolution, 3x Optical Zoom, 19 Automatic Scene Modes and "One Touch" Button Design




Melville, New York, February 17, 2005 – The Olympus D-545 Zoom provides first-time digital camera users with all the tools they need to get off and running: a 4.0-megapixel CCD for vibrant images, a 3x optical zoom to bring them close to the action, 19 automatic scene modes for consistently sharp, vivid pictures in a variety of situations, and even a built- in help guide that users can access on the go. Operating the camera is incredibly easy, due in part to its "One Touch" design with separate buttons for shooting, playing back and erasing digital images.

"Ease of use is paramount in the design of our D-series digital cameras," said Naoki Tai, product manager, Olympus Imaging America Inc. "But ease-of-use alone isn’t enough – we want to empower first-time digital camera users to do more than they imagined possible with their digital camera. The D-545’s 3x optical zoom brings subjects closer, 4.0- megapixel image resolution provides crisp, colorful images at large print sizes, and 19 pre-programmed scene modes enable great results in hard-to-capture lighting."

Designed to Do More

The 3x optical zoom lens (38-114mm equivalent in 35mm photography f2.8 – f4.9) combines with a 4x digital zoom to deliver a total 12x zoom so virtually no photo opportunity is out of reach. Super macro mode makes it possible to focus in on details as tiny as the date on the back of a penny, from as close as 0.8 inches.




The camera’s 4.0-megapixel CCD image sensor combined with Olympus’ exclusive TruePic TURBO™ Image Processor significantly enhances image quality and delivers faster overall processing speeds for rapid startup, shutter release and playback. TruePic TURBO allows the D-545 Zoom to capture information from all 4-million pixels with pixel "micro- smoothing" that delivers clearer and more color-accurate photos. This results in high quality prints that can be cropped and enlarged to 11 x 14 inches and larger.

The inclusion of 19 shooting modes, accessed via a rotating dial and menu button on the back of the camera, makes it easy to capture great images in a variety of lighting situations, such as Sunset, Portrait, and Night Scene. A QuickTime® Movie mode enables users to create short movies of events that can be emailed to family and friends. And a new frame integration function enables users to select various colorful, decorative borders for favorite pictures to print or email to friends.

Designed to be Approachable

The D-545 Zoom features an easy-to-use "One Touch" design with individual buttons for shooting, reviewing and deleting images conveniently located on the body of the camera so that frequently used functions can be easily accessed. Macro mode, Flash mode and a self- timer are located on an arrow pad at your fingertips for quick use while setting up the perfect composition. The camera’s simple menu incorporates a new help guide with images and brief descriptions of each function and shooting mode to help users determine the settings that best suit their shooting situation and purpose. And for added convenience, the D-545 Zoom accepts readily available AA-size alkaline batteries. A battery-saving sleep mode helps users maximize battery life.

OLYMPUS Master software provides the ultimate in digital imaging management. An intuitive user interface makes downloading to your computer quick and simple, and images are searchable by date or keyword in the Calendar View. With one-click editing tools, such as red-eye reduction, images can be touched up before printing or emailing. Online support, templates and other user services are just a mouse-click away.

Connecting the D-545 Zoom to a computer is easy with the USB Auto Connect feature, which connects the camera directly via USB 2.0 cable to a computer and requires no software. And with the power of PictBridge technology, photos can be printed directly from the camera to any PictBridge-enabled printer, such as the Olympus P-10 Digital Photo Printer, without using a computer. Printing and sharing images has never been easier, and the P-10’s photo lab-quality dye-sublimation printing produces archival-quality prints in rich color.

Delivering Style

The D-545 has a sleek, durable, lightweight body and a built-in lens barrier. With its smooth edges and compact size of just 4.2"(W) x 2.2" (H) x 1.4" (D) and light weight (4.9 ounces), the D-545 fits comfortably in your hand and in your pocket.

Availability

The D-545 Zoom will be available in March 2005. It includes: (2) AA Alkaline Batteries, USB Cable (Win/Mac), Wrist Strap, Quick Start Guide, Quick Reference Guide, Basic Instruction Manual, CD-ROM with OLYMPUS Master Software and Advanced Instruction Manual, Warranty Card.

U.S. Pricing

D-545 Zoom Estimated Street Price: .99 (U.S.)






ABOUT OLYMPUS IMAGING AMERICA INC

Olympus Imaging America Inc is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America works collaboratively with its customers and its parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances peoples lives every day. These include:

  • Digital and film cameras

  • Professional SLR Imaging Systems

  • Digital and Microcassette recorders

  • Digital Music Players

  • Personal Photo Printers

  • Digital Print Kiosks

  • Digital Video Projectors

  • Digital Media

  • Binoculars








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