Steve's Digicams - Breaking News - Olympus 01/25/2007 Press Release




Olympus

Press Release - January 25, 2007




OLYMPUS STYLUS 760 TAKES CRYSTAL CLEAR IMAGES WITH DUAL IMAGE STABILIZATION


Two Great Anti-Blur Technologies Come Together in All-Weather Compact Digital Camera for Superior Images in Darkness and Light





CENTER VALLEY, Pa, January 25, 2007 – Olympus introduces the sleek Stylus 760, a digital camera that expands on the Stylus line’s reputation for ergonomic design, high-performance and All-Weather durability with pioneering technologies that enable users to capture sharp, blur-free images in a variety of active shooting situations:

  • Dual Image Stabilization combines the benefits of mechanical Sensor-Shift Image Stabilization and Digital Image Stabilization to ensure the clearest pictures possible in any situation – whether you or your subject are moving.
  • Great versatility and durability: All-Weather durability and Bright Capture Technology make this the anytime, anywhere compact digital camera – enabling great photos to be captured in any weather or lighting situation.
  • LCD Backlight Boost Button combined with 2.5-inch Wide-View LCD improves usability for composing and sharing photos. The Boost Button increases brightness of the LCD – great for previewing and playing back images in sunny situations. The Wide-View enables images to be viewed on the LCD from any angle up to 140 degrees – ideal for showing images to large groups and composing photographs from hard to reach angles.

"The new Stylus 760 digital camera demonstrates Olympus’ commitment to style, innovation and quality photography," said Tomoko Matsunaga, product manager, Olympus Imaging America Inc. "It appeals to stylish, sophisticated consumers who are looking for a compact digital camera with advanced technologies, such as Dual Image Stabilization, for superior image quality and an All-Weather metal body for durability and convenience."

Dual Image Stabilization

Dual Image Stabilization technology is the two-in-one anti-blur solution. It enables users to take crisp, clear pictures in virtually any shooting situation – adjusting for camera shake or a moving subject. Olympus’ Sensor-Shift Image Stabilization keeps images sharp by adjusting the CCD image sensor to compensate for camera movement, which often occurs in low-light conditions when shutter speeds are slower. Digital Image Stabilization freezes the action with high ISO sensitivity and fast shutter speeds that prevent blurry images often caused by a moving subject.

All-Weather Durability

Typically, moisture and photography are a bad combination, limiting outdoor photography options when rain, snow or sleet is involved. Stylus digital cameras are renowned for their ability to withstand the elements. The Stylus 760 features a metal body that is durable and lightweight with rubber gaskets throughout the interior to help ensure that rain, dust and snow won’t get in the way of great photos.

Bright Capture Technology for Easy Low-Light Photography

There are times when a photographic opportunity is best captured with ambient light (e.g., when trying to capture the softness and warmth of a candlelit dinner or natural skin tones in subdued lighting). Olympus’ Bright Capture Technology makes it possible to clearly compose and capture subjects on the LCD in low light. Specific scene modes for high sensitivity settings (up to ISO 2500) and rapid auto-focus enable even fast-action photos to be captured with low levels of available light. Plus, Bright Capture Movie lets you record the moments in the dark even after the candles are blown out!




Large 2.5-Inch Wide-View LCD with Backlight Boost Button

The Stylus 760 boasts a large, high-resolution Wide-View LCD for clear, high-contrast images. Images are viewable on the 2.5-inch LCD from 140 degrees, so photos can be composed from a range of angles and viewed by several people at once. The LCD Backlight Boost Button allows users to change the brightness of the LCD so they can preview and playback images even in direct sunlight.

7.1-Megapixel Image Sensor for Superior Image Quality

The 7.1-megapixel CCD image sensor inside the Stylus 760 delivers high-quality images that are consistently sharp and vivid even when printed in large-formats – up to poster sizes as large as 16 x 20 inches.

3x Optical Zoom in Ultra-slim Body Design

The Stylus 760 features a precision-crafted Olympus lens with 3x optical zoom (equivalent to 37mm – 111mm, f3.4 – f5.7) to bring the action three times closer, and then tucks away into a pocketsize compact body.

TruePic TURBO™ for High-Speed Response

TruePic TURBOTM enables the Stylus 760 to capture information from all 7.1 million pixels with pixel "micro-smoothing" that delivers clearer and more color-accurate photos. The fast start-up of less than one second and nearly instant shutter release time ensure a high-speed response so your camera is always ready to take great pictures.

Pre-Set Shooting Modes Make It Easy to Capture Great Images

The Stylus 760 has 26 shooting modes, including several pre-set scene modes such as Beach & Snow, Available Light Portrait and Sunset. The cameras also feature an AVI Movie Mode, which enables users to record VGA-quality videos with sound, limited only by the size of the xD-Picture Card™.

Built-In Help Guide

With the Help Guide function, each of the camera’s features is easily accessible even to novice users. By simply holding down the Guide button users can access brief descriptions of each of the camera’s functions and scene modes. An improved auto-set Shooting Guide provides users with an explanation of which features to use in a given situation, and then sets the camera automatically for the selected feature in the Guide.

In-camera Editing

In-camera editing features such as red-eye fix, resizing, frames, text options, color brightness and saturation adjustments enable users to edit photos right in the camera.

Stylish, Ergonomic Body Design

The Stylus 760’s body design is defined by high-performance, durability and style. In addition to the All-Weather, metal body construction that made the Stylus famous, the Stylus 760 is available in four colors – black, silver, pink and light blue.

Underwater Photography

The Stylus 760’s 2.5-inch LCD, compact body design and three underwater scene modes make it the perfect camera to take diving. The new PT-036 underwater housing is constructed of transparent polycarbonate with safety-locked O-ring seals, enabling the Stylus 760 to safely travel down to approximately 130 feet (40 meters) below the surface. Large red grips, a responsive shutter button and a precision zoom lever make it easy to operate even through diving gloves. Plus, with Dual Image Stabilization, divers can get crisp clear images underwater.

OLYMPUS Master™ Software

OLYMPUS Master™ software provides the ultimate in digital imaging management. An intuitive user interface makes downloading to your computer quick and simple, and images are easily organized by folders or albums. And with one-click editing tools, such as red-eye removal, images can be touched up before printing or e-mailing. Online support, templates, firmware upgrades and other user services are just a mouse-click away. Use the optional muvee™ Theater Pack to create professional quality slide shows and DVDs from your pictures using any of several built-in templates.

Olympus Premium Carrying Cases

Olympus offers premium cases for Stylus cameras, including the Stylus 760. The stylish cases are available in six colors – such as chocolate suede and red leather.

Availability

The Stylus 760 will be available in February 2007. The camera ships with: a wrist strap, WIN/Mac USB cable, audio/video cable, LI-42B Li-Ion rechargeable battery and charger, instruction manual, warranty card and a CD-ROM with OLYMPUS Master Software.

U.S. Pricing

Stylus 760 Estimated Street Price: .99 (U.S.)


ABOUT OLYMPUS IMAGING AMERICA INC.

Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances peoples’ lives every day. These include:

  • Digital and film cameras
  • Professional SLR Imaging Systems
  • Digital and Microcassette recorders
  • Personal Photo Printers
  • Digital Media
  • Binoculars
Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.








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