Steve's Digicams - Breaking News - Nikon 8/9/2006 Press Release




Nikon

Press Release - August 9, 2006



Also see these press releases:

18-135mm F/3.5-5.6G ED-IF AF-S DX Zoom-Nikkor
70-300mm F/4.5-5.6G ED-IF AF-S VR Zoom-Nikkor




Nikon's New D80™ Digital SLR Camera Brings Advanced Performance And Unmatched Creative Control To Photo Enthusiasts

10.2 Megapixel D80 Offers Outstanding Performance, Ease Of Use, Versatile Personal Control and Exciting In-Camera Editing Tools





MELVILLE, NY, AUGUST 9, 2006 – Building on the extraordinary success of the D70 and D70s, Nikon today introduced the new D80™ digital SLR camera – an impressively featured, high performance camera that incorporates Nikon's latest digital and photographic technologies, and offers advanced features as well as automated operation to satisfy any photographer with the passion to create beautiful photographs and preserve special moments. With a new 10.2 effective megapixel DX Format CCD image sensor and an exclusive high-resolution color processing engine inherited from Nikon’s latest professional digital SLR cameras, the D80 can render images with incredible resolution, sharp detail and vibrant color that is unmatched in this class of cameras. And it can shoot these images fast – at speeds of up to 3 frames per second, for up to 100 consecutive shots (in JPEG Normal mode), ensuring that the camera’s always ready for the next fleeting moment.

The D80 works with the efficiency and grace of a fine-tuned instrument, powering up in only 0.18 seconds and capturing a picture with an imperceptible shutter lag time of just 80 milliseconds (0.08 seconds). A new 11-area auto-focus system detects focus with superb precision and can even track a moving subject across the frame, shifting focus instantly and automatically to any of the 11 auto-focus points that detect the subject. The D80’s large, bright 0.94x viewfinder affords a remarkable view not found in many digital SLRs, making critical composition easier and more pleasing. The camera’s rechargeable battery can last up to 2700 shots on a single charge, while also providing a real-time Fuel Gauge of the percentage of charge remaining in the battery at all times. And like all Nikon digital SLR cameras, the D80 feels solid and substantial while being both compact and comfortable. But more experienced photo enthusiasts will admire the D80 most for its bevy of creative controls and features that make photography with the camera so much more enjoyable and rewarding. Its new Optimize image menu, for instance, offers complete control over the look and feel of your pictures, allowing you to boost saturation and create pictures with vivid color, or shoot black-and-white pictures with a choice of four filtration effects, or even create your own custom look that expresses personal style and creativity. Other creative tools include an all-new image Retouch menu for in-camera image editing, built-in i-TTL flash control with the ability to control up to two remote groups of Speedlights, as well as over 32 Custom settings to customize several attributes of the camera’s performance.

"The Nikon D70 and D70s cameras proved to be extraordinarily successful due to the excellent value they offered to passionate photo enthusiasts when each was introduced. They offered an ideal balance of features, performance, innovation and price, making them appealing to a very broad range of photographers. With the introduction of the D80, Nikon is significantly raising the bar for a camera in this class," said Edward Fasano, general manager for Marketing, SLR System Products at Nikon Inc. "By bringing high-end features and technologies inherited from our professional line of cameras to the passionate photo enthusiast, while making the camera simpler and more enjoyable to use, we believe the D80 will represent the ‘sweet spot’ for anyone looking for a new level of digital SLR camera performance and value. Paired with the new 7.5x 18-135mm f/3.5-5.6G AF-S IF-ED DX Zoom-Nikkor lens, the D80's performance and versatility becomes even more compelling for consumers," he added.

Unrivaled Image Quality

At the heart of any digital camera lies its image processing engine – a sophisticated processor that determines, among other things, the overall color rendering and image quality of pictures taken with the camera. One of the key advances developed for the D80 is Nikon's own high-resolution image processing engine that inherits best-of-breed technologies from Nikon's latest professional digital SLR cameras, including color independent analog pre-conditioning and high-precision 12-bit digital image processing algorithms, which combine to produce natural-looking images that benefit from faithful color and tone reproduction. A new dedicated high-performance processing chip greatly accelerates performance on all levels, while also achieving lower power consumption, assuring more pictures per battery charge.

The D80 also benefits from Nikon's exclusive 3D Color Matrix Metering II, to ensure accurate exposures, even in the most challenging lighting conditions. Evaluating, rather than merely measuring or averaging the true content of each scene, input from the system's frame-wide 420-pixel sensor is automatically referenced against an onboard database of over 30,000 scenes from actual photography to calculate final exposure value. Variable Center-Weighted metering and Spot metering centered on the active focus area are also available, as are exposure compensation and auto exposure bracketing. Sophisticated exposure automation combined with options for complete user control help to make the D80 an ideal high-performance digital SLR for passionate photography enthusiasts.

Speed to Burn

One of the hallmarks of Nikon’s digital SLR cameras is how fast they operate, not only when capturing images, but also when processing them. The D80 proudly carries this tradition forward. Not only is the camera powered up and ready to shoot in only 0.18 seconds, it also reacts at blazing speeds when the shutter button is pressed. With a minimal shutter lag time of just 80 milliseconds (0.08 seconds), and the ability to shoot 3 frames per second up to 100 consecutive shots (in JPEG Normal mode), the camera is ready to shoot whenever that priceless expression or special moment presents itself. Images shot are processed instantly and recorded rapidly to the inserted SD memory card. Preview images are also displayed near instantly.




The D80’s new 11-area auto-focus system also fulfills its role in the overall speed of the camera, delivering fast and precise focus under varying shooting conditions. Adopting a refined version of Nikon's advanced Multi-CAM 1000 AF Sensor Module, this new 11-area AF system with center area wide-frame operation adds effective new focusing options that will instill greater confidence in getting the desired shot. An all-new Auto-Area AF mode measures all eleven focus areas and automatically determines which of them are on the primary subject.

Creativity Comes Standard

The Nikon D80 is designed to inspire creativity at every level. For this reason, the camera includes a wide assortment of features and tools to empower all kinds of users, ranging from the novice to the seasoned pro, to pursue their creative vision, instantly and right from within the camera.

D80 photographers will enjoy the camera’s built-in Multiple Exposure mode for unique composite image effects, or the Optimize menu options that closely tailor results to the scene at hand or the intended use of an image or to a custom preference of the photographer. Optimization of sharpening, tone (contrast), color, saturation and hue is controlled by the user-selected choice of Normal, Softer, Vivid, More Vivid, Portrait, Custom and Black-and-White. The black-and-white mode can be customized using red, green, yellow and orange filter effects as well as image sharpening and tone compensation.

The D80 also features an all-new image Retouch menu, with exclusive in-camera editing functions that will certainly keep D80 users engaged when they’re not busy shooting. Options within the Retouch menu include:

  • D-Lighting: Automatically balances underexposed portions of an image to enhance detail in these areas, without affecting the highlights of the picture

  • In-camera Red-eye Correction: Automatically removes the annoying red-eye effect sometimes caused by flash.

  • Trim: Images can be trimmed within the camera to produce smaller files with reduced display sizes for easy sharing or greater efficiency for specific end purposes.

  • Image Overlay: Merges a pair of selected RAW files taken with the D80 to create a composite image within the camera as a RAW or JPEG file. This feature is especially useful when trying to create a soft-focus effect with two similar images

  • Monochrome settings: Monochrome settings can be applied to any color image in the camera, to convert it to a pleasing monochromatic picture, either in black-and-white, sepia or cyanotype

  • Filter Effects: Can be used to emulate and apply the effects of a Skylight filter or a Warming filter to any image stored on the inserted SD card. A Customized Color menu within filter effects can also be used to make subtle shifts in color to any image in the camera.

For anyone just beginning to enjoy the added performance and versatility of digital SLR photography, creative shooting is as simple as rotating the Digital Vari-Program mode dial on the camera. The D80 has seven preconfigured program modes to optimize the camera for specific shooting conditions and greatly increase the chances of taking a great photograph. In "Portrait" Mode, for example, the camera automatically optimizes the color, hue, and saturation levels to capture the most flattering skin tones, softens the focus of the background images to emphasize the face and applies a milder form of in-camera sharpening. Users can choose from Auto, Portrait, Landscape, Close-Up, Sports, Night Landscape or Night Portrait.

The D80 also offers creative ways to share pictures, with its built-in Pictmotion slideshow feature, which includes style selections that control transitions and background music. Shows can be enjoyed on the 2.5-inch LCD, or complete with audio on a television when connected via the supplied AV cable.

Creature Comfort

The D80 features refined ergonomics and design, borne from Nikon’s extensive experience designing successful SLR cameras for over 50 years. As a result, the camera is incredibly comfortable to use and handle, and incorporates several new features that enhance its usability. The D80 features a large and bright viewfinder with large 0.94x magnification to ensure the clearest view possible for precise composition. Included is a built-in diopter adjustment control knob also makes it easier to fine-tune the view to match eyesight. The viewfinder's integrated grid display can also be turned on to assist with composition.




A large new 2.5-inch 230,000-dot high-resolution LCD provides an ultra-wide 170-degree viewing angle from all directions. Navigating the spacious preview of your images is easy with a new dedicated Zoom button, magnifying images on screen up to 25 times their original size. A new RGB histogram display aids in evaluating exposures with greater precision. Other playback options include single frame, 4 or 9-image thumbnail display, an improved histogram display and highlight point display. A new menu interface featuring refinements to the carefully chosen color scheme and increased font size makes navigation easier on the eye, easier to understand and easier to use. Menus can be customized to display only selected items using the new "My Menu" set.

The D80 is slimmer and more compact than its predecessors, and remains true to Nikon's commitment to intuitive operation. The size, layout and operation of all buttons and controls are designed for maximum ease of use.

System Strength

With the D80, users also have complete and seamless compatibility with Nikon’s extensive Total Digital Imaging System, and the camera is designed to take advantage of many of the technologies built into Nikon accessories. The D80’s powerful built-in Speedlight is compatible with Nikon’s Creative Lighting System, and can wirelessly control up to two groups of Speedlights in full TTL mode, taking the guesswork out of multiple flash photography. Compatible Speedlights within the Creative Lighting System include the SB-800, SB-600 and Nikon's Wireless Close-up Speedlight Systems, featuring the SB-R200.

The D80 also offers unprecedented compatibility with Nikon’s extensive selection of AF Nikkor lenses as well as new DX Nikkor lenses, which are designed exclusively for use with Nikon DX format digital SLR cameras. Nikkor lenses, famous for optical superiority, add to the D80's ability to deliver outstanding images.

The D80 will also have an optional MB-D80 battery pack available, extending the shooting capability in an ergonomic design that adds shooting stability. Able to run on either one or two EN-EL3e rechargeable batteries or six AA-size batteries, the pack also features an additional command dial and alternative buttons for shutter release and AE-Lock/AF-Lock that make vertical shooting more comfortable.

The D80 is also fully compatible with Capture NX software (available for purchase separately), Nikon’s highly versatile and elegantly simple new photo editing solution designed to help photographers tap the full potential of NEF (RAW) images. Featuring an innovative user interface that provides easier access to powerful and visually intuitive enhancement tools, Capture NX's powerful photo image processing and editing tools can also be applied to JPEG and TIFF files to satisfy a broader range of photofinishing needs and applications.

The D80 will be available beginning September 2006 for an estimated selling price of .95** for body only and .95** for body and lens outfit, including the new 18-135mm f/3.5-5.6G AF-S IF-ED DX Nikkor Lens. For more information, please visit www.nikonusa.com.


Nikon Digital SLR D80 Specifications
Type of cameraSingle-lens reflex digital camera
Effective pixels10.2 million
Image SensorRGB CCD, 23.6 x 15.8mm; total pixels: 10.75 million, Nikon DX format
Image Size (pixels)3,872 x 2,592 [L], 2,896 x 1,944 [M], 1,936 x 1,296 [S]
ISO Sensitivity (Recommended Exposure Index)100 to 1600 (ISO equivalent) in steps of 1/3 EV, plus HI-0.3, HI-0.7 and HI-1
Storage MediaSD memory card, SDHC compatible
Storage SystemCompressed NEF (RAW): 12-bit compression, JPEG: JPEG baseline-compliant
File SystemExif 2.21, Compliant DCF 2.0 and DPOF
White BalanceAuto (TTL white balance with 420-pixel RGB sensor), six manual modes with fine-tuning, color temperature setting (Kelvin), preset white balance; white balance bracketing also available
LCD Monitor2.5-in., 230,000-dot, low-temperature polysilicon TFT LCD with brightness adjustment, allows up to 170-degree viewing angle.
Playback Function1) Full frame 2) Thumbnail (4 or 9 segments) 3) Zoom 4) Slideshow (Standard or Pictmotion) 5) RGB histogram indication 6) Shooting data 7) Highlight point display 8) Auto image rotation
Delete FunctionCard format, All photographs delete, Selected photographs delete
Video Output
Can be selected from NTSC and PAL
InterfaceUSB 2.0 (Hi-speed) (mini-B connector); SD card slot: supports firmware updates via SD cards
Text InputUp to 36 characters of alphanumeric text input available with LCD monitor and multi-selector; stored in Exif header
Compatible LensesNikon F mount (with AF coupling and AF contacts)
Picture AngleEquivalent in 35mm [135] format is approx. 1.5 times lens focal length
ViewfinderFixed eye-level pentaprism; built-in diopter adjustment (-2.0 to +1.0m-1)
Eyepoint19.5mm (-1.0m-1)
Focusing ScreenType-B BriteView Clear Matte screen Mark II with superimposed focus brackets and On-Demand grid lines
Viewfinder Frame CoverageApprox. 95% (vertical & horizontal)
Viewfinder MagnificationApprox. 0.94x with 50mm lens at infinity; -1.0m-1
Viewfinder InformationFocus indications, Metering system, AE/FV lock indicator, Flash sync indicator, Shutter speed, Aperture value, Exposure/Exposure compensation indicator, ISO sensitivity, Exposure mode, Flash output level compensation, Exposure compensation, Number of remaining exposures
AutofocusTTL phase detection by Nikon Multi-CAM 1000 autofocus module with AF-assist illuminator (approx. 0.5m to 3.0m) Detection range: EV -1 to +19 (ISO 100 equivalent, at normal temperature: 20°C/68°F)
Lens ServoInstant single-servo (AF-S); continuous-servo (AF-C); auto AF-S/AF-C selection (AF-A); manual (M); predictive focus tracking automatically activated according to subject status in continuous-servo AF
Focus Areas11 areas; any single area can be selected; center focus area can be switched from normal to wide-frame
AF Area Modes1) Single Area AF: Focuses only on subjects in the selected area. Selection can be made from any one of the eleven AF spot sensors.
2) Dynamic Area AF: Focuses on subject in the selected area, but follows the subject if it moves from its original position, shifting instantly and automatically to the focus area into which the subject has moved.
3) Auto-area AF: measures all 11 focus areas, automatically determines which of them are on the primary subject, and activates only those areas.
Focus LockFocus can be locked by pressing shutter-release button halfway (single-servo AF) or by pressing AE-L/AF-L button
Exposure Metering SystemThree-mode through-the-lens (TTL) exposure metering
1) 3D Color Matrix Metering II (type G and D lenses); color matrix metering II (other CPU lenses); metering performed by 420-segment RGB sensor
2) Center-weighted: Weight of 75% given to 6, 8, or 10mm dia. circle in center of frame
3) Spot: Meters 3.5mm dia. circle (about 2.5% of frame) centered on active focus area (on center focus area when non-CPU lens is used, or if Auto-area AF is selected)
Exposure Metering Range (ISO 100, f/1.4 lens, 20°C/68°F)1) EV 0 to 20 (3D Color Matrix or center-weighted metering)
2) EV 2 to 20 (spot metering)
Exposure Meter CouplingCPU coupling
Exposure ModesDigital Vari-Program (Auto, Portrait, Landscape, Macro Close up, Sports, Night Landscape, Night Portrait), Programmed Auto [P] with flexible program; Shutter-Priority Auto [S]; Aperture Priority Auto [A]; Manual [M]
Exposure Compensation±5 EV in increments of 1/3 or 1/2 EV
Exposure LockLuminosity locked at detected value with AE-L/AF-L button
Auto Exposure and Flash Bracketing2 to 3 exposures in increments between 1/3 to 2.0 EV
Shooting Modes1) Single frame shooting mode
2) Continuous shooting mode: approx. 3 frames per second
3) Self-timer
4) Delayed remote mode
5) Quick-response remote mode
ShutterElectronically-controlled vertical-travel focal plane shutter, 30 to 1/4000 sec. in steps of 1/3 or 1/2 EV, bulb
Sync ContactX-contact only; flash synchronization at up to 1/200 sec.
Flash Control1) TTL: TTL flash control by 420-pixel RGB sensor Built-in Flash, SB-800, SB-600: i-TTL balanced fill-flash (except when using spot metering exposure mode) Built-in Flash, SB-800, SB-600: standard i-TTL flash (when using spot metering)
2) Auto aperture: Available with SB-800 with CPU lens
3) Non-TTL Auto: Available with Speedlights such as SB-800, 80DX, 28DX, 28, 27, and 22s
4) Range-priority manual; available with SB-800
Flash Sync Modes1) Auto 2) Fill-in flash 3) Red-eye Reduction, 4) Red-eye Reduction with Slow Sync, 5) Slow Sync, 6) Rear-curtain Sync 7) Off
Built-in Flash(Auto, Portrait, Macro Close up, Night Portrait) auto flash with auto pop-up; Manual pop-up with button release Guide number (ISO 100, m/ft.): approx. 13/42
Flash Compensation-3 to +1 EV in increments of 1/3 or 1/2 EV
Accessory ShoeStandard ISO hot-shoe contact with safety lock provided
Self-timerElectronically controlled timer with 2 to 20 seconds duration (2, 5, 10, and 20 second selectable)
Depth of Field PreviewWhen CPU lens is attached, lens aperture can be stopped down to value selected by user (A and M modes) or value selected by camera (P and S modes)
Remote ControlVia Remote Cord MC-DC1 (optional) or Wireless Remote Control ML-L3 (optional)
Power SourceOne Rechargeable Li-ion Battery EN-EL3e, MB-D80 battery pack (optional) with one or two rechargeable Nikon EN-EL3e Li-ion batteries or six AA alkaline (LR6), Ni-MH (HR6), lithium (FR6) batteries, or nickel-manganese (ZR6) AA batteries, AC Adapter EH-5 (optional)
Tripod Socket1/4 in. (ISO 1222)
Dimensions (W x H x D)Approx. 132 x 103 x 77mm (5.2 x 4.1 x 3.0 in.)
WeightApprox. 585g (1 lb. 5 oz.) without battery, memory card, body cap, or monitor cover
Supplied Accessories*Rechargeable Li-ion Battery EN-EL3e, Quick Charger MH-18a, Audio Video Cable EG-D2, USB Cable UC-E4, Strap, Body cap, Eyepiece Cap DK-5, Rubber Eyecup DK-21, LCD monitor cover BM-7, Accessory shoe cover, PictureProject CD-ROM
Optional AccessoriesMulti-Power Battery Pack MB-D80, Magnifying Eyepiece DK-21M, AC Adapter EH-5, Wireless Remote Control ML-L3, Remote Cord MC-DC1, Speedlight SB-800/SB-600/SB-R200, Capture NX, Camera Control Pro

*Supplied accessories may differ in each country or area.

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon Coolpix® compact digital cameras; Coolscan® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.







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