Steve's Digicams - Breaking News - Nikon 8/24/2006 Press Release


Press Release - August 24, 2006

Also see these related announcements:

Coolpix L6
Coolpix S7c
Coolpix S9
Coolpix S10


User-friendly design and function offers consumers an enhanced and steady shooting experience

MELVILLE, NY (August 24, 2006)—Nikon is pleased to introduce the COOLPIX L5, a new addition to its Life series of digital cameras. Compact and user-friendly, the L5 is the ideal camera for the family snap-shooter that wants a capable, well-featured camera at an affordable price. The L5 has 7.2 megapixels for generating superior quality prints, a 5x zoom lens for creative compositional freedom, an incredible, bright 2.5-inch LCD screen that is easy to view in any condition, and Vibration Reduction, an in-camera stabilization that compensates for shaky hands or vibrations.

"The COOLPIX L5 represents the perfect balance of simple, intuitive design and innovative, useful technology," says Bill Giordano, General Manager of Marketing COOLPIX for Nikon, Inc. "The L5 is a great choice for parents and families or anyone that likes to capture memories on the move."

Building on the success of previous L series cameras, the L5 includes new technology designed to enhance the experience of the point and shoot consumer. The L5 is equipped with a high-powered 5x zoom lens for creative control and freedom in a variety of settings from intimate personal portraits to large or wide outdoor scenes. To help consumers utilize the camera’s long zoom capabilities, the L5 features Vibration Reduction, an innovation that minimizes the probability of blurry images by compensating for various levels of camera shake.

For composing and displaying images, the L5 is equipped with an incredible, bright 2.5-inch LCD screen. The LCD displays the Scene Modes menu with 15 Scene Modes, 4 with Scene Assist that automatically program the camera for optimum performance in a variety of shooting conditions.

Nikon’s In-Camera Image Innovations add to the convenience of the L5 by giving users the power to automatically improve images in-camera. For ease of use, the COOLPIX L5 is equipped with a One-Touch Portrait Button, which activates Nikon’s In-Camera Innovations. This system includes Face-priority AF*, which automatically finds and focuses on a subject’s face, In-Camera Red-Eye Fix, which automatically corrects red-eye, and D-Lighting, an innovation that automatically corrects images with insufficient light. The L5 is equipped with Blur Warning, which alerts the user when an image is blurred and Best Shot Selector, a feature that identifies and saves the sharpest image from a series automatically.

In addition, the COOLPIX L5 offers TV quality movie recording with sound in modes ideal to be played on televisions and computers.

Compact and easy-to-carry with a smooth and elegant design, the L5 packs an incredible amount of technology into a palm-sized camera. The L5 is compatible with AA-size batteries in alkaline, lithium, oxy-nickel and rechargeable batteries to keep you shooting while on the move. For storage, the camera has 8 MB of internal memory and is compatible with an array of SD memory cards.

The COOLPIX L5 even simplifies printing with PictBridge, and is USB compatible for transferring pictures to computers and other peripherals. A complimentary copy of PictureProject is included with the L5 for importing, editing and organizing images.

The COOLPIX L5 will be available in stores September 2006 with an MSRP of .95. For more information about the L5 and the full line of COOLPIX cameras, please visit

*Face-recognition capability may be limited in some shooting conditions.

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon Coolpix® compact digital cameras; Coolscan® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s Exclusive Feature System, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.

COOLPIX L5 Specifications
TypeCompact digital camera
Effective pixels7.2 million
CCD1/2.5-inch type (7.41 million total pixels)
Image modesHigh (3072*), Normal (3072), Normal (2592), Normal (2048), PC (1024), Normal (2048), TV (640)
Lens5x Zoom-Nikkor; 6.3-31.4mm (35mm [135] format equivalent to approx. 38-190mm); f/2.9-5.0; 9 elements in 7 groups; Digital zoom: up to 4x
Focus range (approx.)50cm (1 ft. 7.7 in.) to infinity (8), 4cm (1.6 in.) to infinity (8) in Macro mode
LCD monitor2.5-inch type, 115,000-dot TFT LCD monitor with brightness adjustment
Storage mediaInternal memory: approx. 8MB, SD memory card
Shooting modesAuto, 4 modes with Scene assist (Portrait, Landscape, Sports, Night Portrait), 11 Scene modes (Party/Indoor, Beach/Snow, Sunset, Dusk/Dawn, Night Landscape, Close up, Museum, Fireworks Show, Copy, Back Light, Panorama Assist), BSS (Best Shot Selector), Color Options, Date Imprint, Self-timer (10 sec.)
MovieWith sound: TV movie (640) at 30fps, Small size (320) at 30fps, Smaller size (160) at 30fps
Vibration Reduction (VR)Lens shift VR (Normal/Active/Off)
Capture modes1) Single, 2) Continuous (approx. 0.7fps), 3) Multi-shot 16 (approx. 5fps, only available at image size 7M)
Number of frames (w/ internal memory)7M: High (3072*) approx. 2, Normal (3072) approx. 4, 3M: Normal (2048) approx. 10
Built-in flash
Range: approx. 0.5-5.5m / 1 ft. 7.7 in. – 18 ft. 0.5 in.(W), 0.6-4.0m / 1 ft. 12 in. – 13 ft. 1.8 in.(T); Flash modes: Auto, Auto with Red-eye Reduction (In-Camera Red-Eye Fix), Flash Cancel, Anytime Flash and Slow sync.
InterfaceUSB, Audio Video output
Supported languagesTotal of 20 languages:
German/ English/ Spanish/ French/ Italian/ Dutch/ Russian/ Swedish/ Japanese/ Simplified Chinese/ Traditional Chinese/ Korean/ Thai/ Portuguese/ Polish/ Indonesian/ Finnish/ Danish/ Norwegian/ Czech selectable in menu display
Power requirementsRechargeable Ni-MH Battery EN-MH1 x 2, AA-size battery (LR6 alkaline, ZR6 oxyride, or lithium) x 2, AC Adapter EH-65A (optional)
Battery life (approx.)490 shots with lithium, 150 shots with alkaline, or 250 shots with EN-MH1 (based on CIPA standard)
Dimensions (W x H x D)Approx.97 x 61 x 45mm (3.8 x 2.4 x 1.8 in.) excluding projections
WeightApprox. 170g (6.0 oz.) without battery and SD memory card
Supplied accessories*Battery Charger MH-71, Rechargeable Ni-MH Battery EN-MH1 (EN-MH1-B2), USB Cable UC-E6, Audio Video Cable EG-CP14, Strap, PictureProject CD-ROM
Optional accessoriesBattery Charger MH-71, Rechargeable Ni-MH Battery EN-MH1 (EN-MH-B2), AC Adapter EH-65A

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