Steve's Digicams - Breaking News - Nikon 3/5/2007 Press Release




Nikon

Press Release - March 5, 2007




NIKON INTRODUCES THE D40x – A NEW 10.2 MEGAPIXEL VERSION OF ITS SMALLEST AND EASIEST-TO-USE DIGITAL SLR CAMERA




MELVILLE, NY, MARCH 5, 2007 – Nikon today introduced the new D40x digital SLR camera that is designed to allow users to take spectacular photographs with very high-resolution at the touch of a button. The D40x maintains the same compact size, portability and ease-of-use as its already successful sister camera, the D40, and adds features like higher 10.2 megapixel resolution, faster continuous shooting capability and wider ISO sensitivity. Digital SLR cameras are the tool of choice among the majority of professional photographers but some people have found them to be complex or bulky. With the D40x, consumers don’t have to sacrifice the quality of their pictures anymore. The D40x inherits many advanced technologies from Nikon’s professional models, but was designed specifically to make taking outstanding pictures easy and fun for everyone.

"The D40 has become a runaway success for Nikon because it effectively addresses so many of the concerns shared by those who take pictures to preserve family memories and for all-around fun. The D40 and the new D40x eliminate common annoyances such as shutter lag and inaccurate viewfinders, while answering our customers’ needs for superb image quality, fast handling, compactness and, most important of all, simplicity. Now with the D40x, anyone has the choice of higher resolution so they can do even more with their pictures," said Edward Fasano, general manager for Marketing, SLR System Products at Nikon Inc. "Whether people want to make poster-sized prints or make special enlargements from a smaller (cropped) area of a picture, the D40x can produce images that have superb clarity, outstanding detail and vibrant colors. Even regular 4x6 inch prints, and pictures reduced in size for e-mailing, are visibly better when captured with a more capable camera".

The Nikon D40x is able to capture special moments instantly, virtually eliminating the frustrations of shutter delay typically associated with point-and-shoot digital cameras. The D40x powers-up in a near-instant 0.18 second and can shoot up to 3 pictures per second, non-stop for up to 100 shots. With such great speed, you’ll never need to wait for the camera to get ready for the next shot. The camera reacts instantly when the shutter button is pressed ensuring you never miss a special moment. The images are immediately recorded to the camera's SD memory card.

The D40x’s 10.2-effective megapixel CCD imaging sensor is complimented by Nikon’s exclusive 3D Color Matrix Metering II and an improved Nikon Image Processing Engine that together ensure breathtaking picture quality with analyzed exposure, refined details and natural, accurately rendered colors.

The increased image sensor capacity of the D40x isn’t its only advantage. In addition to shooting three consecutive shots per second (versus 2.5 pictures per second with the D40), the D40x also features design efficiencies that allows up to 520** images per charge) and wider ISO sensitivity of 100-1600, plus HI-1 (200-1600 plus HI-1 for the D40).




The back of the D40x is dominated by a refreshingly large and bright 2.5-inch color LCD screen that displays everything from menu options, pictures in playback mode and Nikon’s new visually-intuitive information display system that presents camera and shooting information in a user-friendly, graphically represented way. The camera also features a built-in help menu that can be accessed at the touch of a button and new Assist Images that help you select appropriate settings for many camera features by displaying a sample image typical of that setting.

The D40x’s automated, scene-optimized Digital Vari-Program modes allow users to capture nearly any type of scene without needing to understand the fine points of photography or fumble with camera settings. The D40x includes eight preset modes, including a new Flash Off mode that shuts off the camera’s flash and boosts its ISO so users can easily take pictures in places where flash photography is not allowed, inappropriate or when they prefer the look of naturally lit pictures. As users gain experience with the camera, the D40x offers advanced controls such as Aperture-priority and Shutter-priority modes that offer greater creative control over the look and feel of their pictures.

The D40x’s new Retouch menu offers exclusive in-camera image editing features that add to the D40x’s "fun factor" by providing greater creativity without the need for a computer. Included in the Retouch menu is Nikon’s D-Lighting, which brightens dark pictures and Red-eye correction that automatically detects and corrects red eye – a common condition that occurs in flash photography. Image Trim allows for creative cropping of an image and creates smaller files for easy e-mailing. Other creative features include Image Overlay, Small Picture, Monochrome (Black-and-white, Sepia, and Cyanotype) and Filter Effects (Skylight, Warm filter, Color balance).

The D40x comes packaged with the new 3X 18-55mm f/3.5-5.6G ED II AF-S DX Zoom-Nikkor lens that assures superb picture sharpness and optimum contrast, along with the versatility to capture everything from candid portraits to wide-angle landscapes. The D40x is also compatible with all of Nikon’s AF-S and AF-I Nikkor lenses***, including the remarkably versatile 18-135mm f/3.5-5.6G ED-IF AF-S DX Zoom-Nikkor lens and the new 55-200mm f/4-5.6G IF-ED AF-S DX VR Zoom-Nikkor lens.

For flash photography of subjects at greater distances, the light and ultra-compact SB-400 Speedlight proves to be a perfect companion to the D40x, providing a simple solution for adding more power and bounce flash capability. Keeping with the D40x’s remarkable ease of use the, SB-400 Speedlight is as simple as sliding it on, turning it on and shooting.

The D40x will be available throughout the United States beginning April 2007 for an estimated selling price of .95* for body only or .95*, packaged with the 3X zoom 18-55mm f/3.5-5.6G ED II AF-S DX Zoom-Nikkor lens. For more information, please visit www.nikondigital.com.

About Nikon

Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon’s In-camera Innovations, making it easy for anyone to take amazing digital pictures. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.



D40x Specifications

Type of Camera: Single-lens reflex digital camera
Effective Pixels: 10.2 million
Image Sensor: RGB CCD, 23.7 x 15.6 mm; total pixels: 6.24 million, Nikon DX format
Image Size (pixels):  3,008 x 2,000 [L], 2,256 x 1,496 [M], 1,504 x 1,000 [S]
ISO Sensitivity: 100 to 1600 in steps of 1 EV with additional setting one step over 1600
Storage Media: SD memory card, SDHC compliant
Storage System: Compressed NEF (RAW): 12-bit compression; JPEG: JPEG baseline compliant
File System: Exif 2.21, Compliant DCF 2.0 and DPOF
White Balance:  Auto (TTL white balance with 420-pixel RGB sensor); six manual modes with fine tuning and preset white balance
LCD Monitor: 2.5-inch, 230,000-dot, low-temperature polysilicon TFT LCD with 170-degree wide-angle viewing and brightness adjustment
Playback Function: 1 frame; thumbnail (4 or 9 segments); magnifying playback; slide show; histogram indication; highlight point display; auto image rotation
Delete Function: Card format, all frames delete, selected frames delete
Video Output: NTSC or PAL
Text Input: Up to 36 characters of alphanumeric text input available with LCD monitor and multi selector; stored in Exif header
Compatible Lenses*:  Nikon F mount with AF coupling and AF contacts Type G or D AF Nikkor: 1) AF-S, AF-I: All functions supported; 2) Other Type G or D AF Nikkor: All functions supported except autofocus; 3) PC Micro-Nikkor 85mm f/2.8D: Can only be used in mode M; all other functions supported except autofocus; 4) Other AF Nikkor*¹/AI-P Nikkor: All functions supported except autofocus and 3D Color Matrix Metering II; 5) Non-CPU: Can be used in mode M, but exposure meter does not function; electronic range finder can be used if maximum aperture is f/5.6 or faster; 6) IX Nikkor lenses cannot be used
*¹ Excluding lenses for F3AF
Picture Angle: Equivalent in 35mm [135] format is approx. 1.5 times lens focal length
Eyepoint: 18mm (-1.0 m-1)
Viewfinder:  Fixed-eyelevel penta-Dach mirror type; built-in diopter adjustment (-1.7 to +0.5m-1)
Focusing Screen: Type B BriteView Clear Matte screen Mark V with superimposed focus brackets
Viewfinder Frame Coverage: Approximately 95% (vertical/horizontal)
Viewfinder Magnification: Approx. 0.8x with 50mm lens at infinity; -1.0 m-1
Viewfinder Information: Focus indications, AE/FV lock indicator, shutter speed, aperture value, exposure/exposure compensation indicator, exposure mode, flash output level compensation, exposure compensation, number of remaining exposures, flash-ready indicator
Autofocus: TTL phase detection by Nikon Multi-CAM530 autofocus module with AF-assist (range approximately 0.5-3.0m/1ft. 8in.-9ft. 10in.); Detection range: -1 to +19 EV (ISO 100 at 20 degrees C/68 degrees F)
Lens Servo: 1) Autofocus (AF): Instant single-servo AF (AF-S); continuous servo AF (AF-C); auto AF-S/AF-C selection (AF-A); predictive focus tracking automatically activated according to subject status; 2) Manual focus (M)
Focus Area: Can be selected from 3 focus areas
AF Area Modes: 1) Single Area AF; 2) Dynamic Area AF; 3) Dynamic Area AF with Closest Subject Priority
Focus Lock: Focus can be locked by pressing shutter-release button halfway (single-servo AF) or by pressing AE-L/AF-L button
Exposure Metering System: TTL full-aperture exposure metering system: 1) 3D Color Matrix Metering II (type G and D lenses); Color Matrix Metering II (other CPU lenses); metering performed by 420-segment RGB sensor; 2) Center-weighted: Weight of 75% given to 8mm circle in center of frame; 3) Spot: Meters 3.5mm circle (about 2.5% of frame) centered on active focus area
Exposure Metering Range: 1) 0 to 20 EV (3D Color Matrix or center-weighted metering); 2) 2 to 20 EV (spot metering)
Exposure Modes: Digital Vari-program (Auto, Auto [Flash Off], Portrait, Landscape, Child, Sports, Close Up, Night Portrait), Programmed Auto (P) with flexible program; Shutter-Priority Auto (S); Aperture Priority Auto (A); Manual (M)
Exposure Compensation: plus or minus 5 EV in increments of 1/3 EV
Exposure Lock: Exposure locked at detected value with AE-L/AF-L button
Shooting Modes: 1) Single frame shooting mode; 2) Continuous shooting mode: approx. 2.5 frames per second*; 3) Self-timer mode; 4) Delayed remote mode: 2 s. delay; 5) Quick-response remote mode
*Approx. 1.7 frames per second with Noise Reduction turned on and approx. 1 frame per second with ISO HI1
Shutter: Combined mechanical and CCD electronic shutter, 30 to 1/4000 sec. in steps of 1/3, bulb
Sync Contact: X-contact only; flash synchronization at up to 1/200 sec.
Flash Control: 1) TTL: TTL flash control by 420-segment RGB sensor, i-TTL balanced fill-flash for digital SLR and standard i-TTL fill-flash for digital SLR available when CPU lens is used with built-in flash, SB-800, SB-600 and T041; 2) Auto aperture: Available with SB-800 with CPU lens; 3) Non-TTL Auto: Available with Speedlights such as SB-800, 80DX, 28DX, 28, 27 and 22s; 4) Range-priority manual available with SB-800
Flash Sync Modes: Auto, Portrait, Child and Close Up modes: 1) Auto, auto with red-eye reduction; fill-flash and red-eye reduction available with optional Speedlight; 2) Night portrait mode: Auto, auto slow sync, auto slow sync with red-eye reduction; slow sync and slow sync with red-eye reduction available with optional Speedlight; 3) Landscape, Sport mode: Fill-flash and red-eye reduction available with optional Speedlight; 4) P, A: Fill flash, rear-curtain with slow sync, slow sync, slow sync with red-eye reduction, red-eye reduction; 5) S, M: Fill flash, rear-curtain sync, red-eye reduction
Built-in Flash: Auto, Portrait, Child, Close Up, Night Portrait mode: Auto flash with auto pop-up P/S/A/M: Manual pop-up with button release Guide number (ISO 200/ISO 100, m [ft.]): approx.17 [55]/12 [39] (manual full 18 [59]/13 [42]
Flash Compensation: -3 to +1 EV in increments of 1/3 EV
Accessory Shoe: Standard ISO hot-shoe contact with sync, signal and ground contacts and safety lock
Self-Timer: Electronically controlled timer with duration of 2, 5, 10 or 20 seconds
Remote Control: Via optional ML-L3 Wireless Remote Control
Power Source: One Rechargeable Li-ion Battery EN-EL9; charging voltage (MH-23 quick charger): 7.4V DC, EH-5 AC Adapter (available separately; requires optional EP-5 AC Adapter Connector)
Tripod Socket: 1/4 in. (ISO1222)
Dimensions (W x D x H): Approximately 5.0 x 2.5 x 3.7 inches
Weight: Approximately 1lb., 1oz. without battery, memory card or body cap
Included Accessories*: EN-EL9 Rechargeable Li-ion Battery, MH-23 Quick Charger, UC-E4 USB Cable, PictureProject, DK-16 Rubber Eyecup, Camera Strap, BF-1A Body Cap, DK-5 Eyepiece Cap, BS-1 Accessory Shoe Cap.
*Supplied accessories may differ depending on country or area.
Optional Accessories: ML-L3 Wireless Remote Control, Capture NX, Camera Control Pro, EH-5 AC Adapter, EP-5 AC Adapter Connector, EG-D100Video Cable, Semi Soft-Case CF-DC1, Speedlight SB-800/SB-600/SB-400/R1C1
Notice: Specifications and equipment are subject to change without any notice or obligation on the part of the manufacturer. March 2007 (c) 2007 NIKON CORPORATION
OS: Certified for Windows Vista(TM)




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