Steve's Digicams - Breaking News - Nikon 09/19/02 Press Release



Nikon

Press Release - September 19, 2002




Nikon Enhances Inner-Swivel Design In Coolpix Digital Camera Line Combining 3.2- Megapixel Power With Style

The New Nikon Coolpix 3500 Digital Camera Delivers Nikon Image Quality From Almost Any Angle Providing Consumers With Swivel, Style and Performance

Nikon Coolpix 3500

MELVILLE, NY, September 19, 2002 - Nikon® (www.nikonusa.com), the world leader in photography, today introduced the new powerful and portable Nikon Coolpix® 3500 digital camera, providing another new twist to Nikon's inner-swivel lens design. First featured on the popular Nikon Coolpix 2500, the new Coolpix 3500 builds upon the multi-angle capability and creative "personality" of the inner-swivel design sporting an enhanced 3.2 effective Megapixel CCD into the camera's sleek new charcoal gray body. The new 3.2 megapixel power will give consumers the ability to expand their digital creativity while still maintaining a pocket-sized profile.

The inner-swivel lens makes shooting from various angles fun and easy, while also protecting the lens when not in use. The Nikon Coolpix 3500 also features Nikon's built-in One-Touch Upload™ button to easily transfer images to your computer or the Web for quick, convenient photo sharing.

"The Nikon Coolpix 3500 builds upon the tremendous success of Nikon's inner-swivel technology by increasing resolution for the on-the-go photographer," said Jerry Grossman, Vice President, Marketing for Consumer Digital Products and Compact Cameras. "Consumers have embraced the inner-swivel design for its unique look and the amazing ability to capture great pictures from any almost angle and the 3500 builds upon this commitment to image quality by adding 3.2 megapixel power to the compact, stylish and easy-to-use camera."

Swivel…Style…Performance

The Nikon Coolpix 3500's inner-swivel 3x Optical Zoom-Nikkor lens brings you in close to your subject utilizing a zoom range of 37-111mm (35mm equivalent) while still maintaining a sleek, slim body and "shirt-pocket" convenience. The camera also offers a built-in speedlight with Red-eye Reduction.

With 3.2 effective megapixels, the Coolpix 3500 produces high-definition images (for prints up to 11x14 inches) and maintains Nikon's superior technology with 256-segment Matrix Metering, for remarkable color, contrast and image clarity.

The Coolpix 3500 weighs approximately six ounces and measures 4.5 x 2.3 x 1.2 inches which makes it the perfect companion for any photographer who wants high quality images from a slim, compact digital camera.

Nikon Coolpix 3500

Amazing Images Made Easy

Taking great pictures is easy with the Nikon Coolpix 3500's intuitive functions and versatile features including a fully Automatic Shooting Mode, Continuous Shooting Mode to capture fast action and 12 pre-programmed Scene modes which automatically adjust exposure and other camera settings for great shots in virtually any shooting situation. Scene modes include: Party, Portrait, Night Portrait, Sunset, Landscape, Night Landscape, Close-Up, Back Light, Fireworks Show, Beach/Snow, Museum and Copy. The Coolpix 3500 can also capture 15 seconds of QVGA movies at 15 frames per second.

Once the picture is captured, it can be viewed on one-quarter of the LCD panel through the camera's Quick Review function while simultaneously maintaining live action viewing. Images are displayed on the visually enhanced LCD panel, which incorporates Nikon's own BriteView™ technology, making them easy to see in darkly lit rooms or in sunlight. After snapping the picture, the camera can even copy the image at a reduced-size with the Small Picture function for quick emailing and Internet applications.

Built-in Features Expand Creative Capabilities

The Nikon Coolpix 3500 incorporates Nikon's One-Touch Upload™ transfer button for quickly and easily uploading photos to a computer or the Web. With this function, users connect the camera to a computer with the included USB cable, press the transfer button and photos can be automatically moved to the desktop or uploaded for sharing on NikonNet (www.nikonnet.com).

The Nikon Coolpix 3500 digital camera package includes the "Let's Get Started" Video CD-ROM developed by Nikon to help educate consumers on how easy and exciting digital photography can be. The interactive tutorial, which runs automatically when inserted into both Windows and Mac machines, addresses different camera features and functions as well as issues such as connecting the camera to a computer and sharing photos via email or the Internet. Each "Let's Get Started" CD-ROM is product-specific and helps new Nikon Coolpix owners to become acquainted and comfortable with using and enjoying their new digital camera. NikonView 5 software, included with all Nikon Coolpix digital cameras, gives users the ability to choose how they want to view, edit, save and store their digital images. For added image creativity, the Coolpix 3500 features a suite of software from ArcSoft®. PhotoImpression™ 2000, is a fun manipulation package that allows users to edit, retouch or apply special effects to photos. ArcSoft VideoImpression™ 2000 lets users edit and share their QuickTime movies. The camera also offers ArcSoft Panorama Maker™, which lets users easily stitch together a number of images to automatically create beautiful panoramic photographs ready to print or email and ArcSoft PhotoBase™ for Palm OS.

Great Pictures, Right Out of the Box

The Nikon Coolpix 3500 includes Nikon's slim, rechargeable Lithium-Ion battery that has been exclusively designed for the swivel digital cameras to accommodate the slim size, as well as maximize battery life. A quick battery charger, EN-EL-2 Li-Ion battery and Nikon Coolpix 16MB Starter Memory Card are included with the camera, making it a complete package and ready to shoot right out of the box. A USB Cable and a convenient and stylish holding strap are also included.

The Nikon Coolpix 3500 will be available in stores in November 2002 at an MSRP of .95.

About Nikon

Nikon Inc., the world leader in precision optics, 35mm and digital imaging technology, is recognized for setting new standards in product design and performance in consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional 35mm film and digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Advanced Photo System cameras; 35mm compact cameras; Coolpix® compact digital cameras; Coolscan® digital film scanners; Nikonos® underwater photographic systems; and Nikon sports and recreational optics. The company plays an active role in supporting aspiring and advanced photographers through a variety of organizations, educational programs, events and workshops. For product information, contact Nikon at (800) NIKON-UX or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.







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