Steve's Digicams - Breaking News - Nikon 08/30/02 Press Release



Nikon

Press Release - August 30, 2002




Nikon's New 4-Megapixel Coolpix 4300: Get Ready For High Quality Digital To Go

Nikon Coolpix 4300

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Coolpix 4300 First Look



MELVILLE, NY, August 30, 2002 - Nikon (www.nikonusa.com), the world leader in photography, today introduced the cool new Nikon Coolpix 4300, which is built on the award-winning design of the Nikon Coolpix 885, and is the latest digital camera in the Nikon Coolpix line, featuring a 4.0 effective Megapixel CCD and 3x Optical Zoom-Nikkor lens. The Coolpix 4300 has a compact, sleek intelligent design, which makes taking great digital pictures comfortable, intuitive and, most importantly, fun for photographers who rely on superior image quality.

The Coolpix 4300 brings the highest-quality digital photos to all photographers with Nikon's convenient, built-in One-Touch Upload™ feature making online photo albums, creative effects and emailing photos to friends and family as easy as the push of a button, with no additional accessories to purchase.

"With the Nikon Coolpix 4300, we have developed the ideal camera for photographers who depend on unparalleled image quality, portability and ease-of-use, but who also want a product that's cool and exciting," said Jerry Grossman, vice president, marketing, Consumer Digital Products and Compact Cameras, Nikon Inc. "The Coolpix 4300 truly delivers everything the amateur photographer is looking for in a digital camera, from its compact size, sleek silver design and its full range of automatic features to easily capture great pictures.

Add 4.0 million effective Megapixels, a 3x Optical Zoom-Nikkor lens and brilliant color reproduction and the Coolpix 4300 will satisfy everyone from the knowledgeable beginner to the more serious on-the-go photographer."

Pixel Power: Superior Image Quality

The Nikon Coolpix 4300 packs a serious punch with a 4.0 effective Megapixel CCD and a 3x Optical Zoom-Nikkor lens with a zoom range of 38-114mm (35mm equivalent), all in a sleek, stylish and compact package. The Coolpix 4300 houses Nikon's legendary enhanced image-processing technology for incredibly sharp, vivid images with no hassle. Weighing in at only 7.9 ounces without battery and CompactFlash card, the camera is pocket-sized and ready to go.

Endless Creative Possibilities

The Nikon Coolpix 4300 takes the pressure off the photographer by insuring an excellent exposure setting in virtually any shooting situation. The camera has exposure control settings to accommodate the beginner to the most advanced photographers, with a fully Automatic Mode and 12-programmed Scene modes including: Portrait, Party/Indoor, Night Portrait, Beach/Snow, Landscape, Sunset, Night Landscape, Museum, Fireworks Show, Close-Up, Copy, and Back Light.

For those who like to get close to their subjects, the camera's Macro Shooting Mode allows users to take crystal clear pictures from as close as 1.6 inches.

Advanced Image Control

While the Nikon Coolpix 4300 can take great pictures automatically, more advanced users may choose the camera's manual mode to take control and program their own settings with metering, focus, noise suppression, white balance, and flash and shutter speeds ranging from 1/1000 to 8 seconds.

The camera also features Nikon's exclusive Matrix Metering system, which produces optimal exposures in challenging light conditions using a five-mode built-in flash. Best Shot Selector (BSS) will automatically choose the sharpest among multiple images within the camera's buffer. Only the sharpest image is saved to the card. For creative users looking to take their photos to new levels, the Coolpix 4300 is compatible with optional Nikon Telephoto, Wide-angle and Fisheye Converter Lenses and Slide Copy Adaptor (all used with optional Step Down Ring Lens Adaptor UR-E4).

Digital Photo Fun: Transfer, Print and Share Images

Half the fun of digital photography is sharing and enjoying the pictures. The Nikon Coolpix 4300 digital camera incorporates Nikon's simple built-in One-Touch Upload™ system where users quickly and easily connect the camera to the computer via the included USB cable, press the "Transfer" button on the back of the camera, and photos can be automatically moved to the desktop or uploaded to an online album on NikonNet (www.nikonnet.com). Each camera also includes the latest version of NikonView 5 photo management software which, when easily installed on any PC or Macintosh computer, places the power in the hands of the user, giving them complete control of editing, storing and sharing images. Nikon also includes a host of exciting and easy-to-use programs from ArcSoft®. PhotoImpression™ is a fun manipulation package that allows users to edit, retouch or apply special effect to their photos; VideoImpression™ to edit and share QuickTime™ movies taken with the camera, and Panorama Maker™, which lets users easily stitch together a number of images to automatically create beautiful panoramic photos. The camera also comes with PhotoBase™, which actually allows photos to be displayed on the screen of a PDA.

The Coolpix 4300 provides users with all the equipment they need to get started and shoot great photos right out of the box, including NikonView 5 software CD-ROM, lens cap, neck strap, USB cable, video cable, Nikon Starter Memory card, rechargeable Li-ion battery, and battery charger.

The Nikon Coolpix 4300 will be available September 2002 at an MSRP of .95.

About Nikon

Nikon Inc., the world leader in precision optics, 35mm and digital imaging technology, is recognized for setting new standards in product design and performance in consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional 35mm film and digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Advanced Photo System cameras; 35mm compact cameras; Coolpix® compact digital cameras; Coolscan® digital film scanners; Nikonos® underwater photographic systems; and Nikon sports and recreational optics. The company plays an active role in supporting aspiring and advanced photographers through a variety of organizations, educational programs, events and workshops. For product information, contact Nikon at (800) NIKON-UX or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.







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