Steve's Digicams - Breaking News - Nikon 05/28/03 Press Release
Press Release - May 28, 2003
New Nikon Coolpix 5400 Is The Perfect Tool For Creative Digital PhotographersWide-Angle Coverage, 4x Optical Zoom-Nikkor ED Lens And Assortment of New Creative Features Focus On "Digital Artistry"
Read our Coolpix 5400 First Look
"The Nikon Coolpix 5400's unique combination of legendary Nikon quality and exclusive new features take 'digital artistry' to an entirely new level. The camera's unique features, like ultra close macro from less than 1/2 inch, to Time-lapse Movie Mode and incredibly sharp Nikkor ED glass, allow the photographer to expand their own creative horizons in very unique ways," said Jerry Grossman, vice president, marketing, Consumer Digital Products and Compact Cameras, Nikon Inc. "The Nikon Coolpix 5400 is the epitome of Nikon photography incorporating rugged construction with intuitive design and the latest technology to produce incredibly versatile digital camera for creative photographers."
Legendary Nikkor Optics - It Starts With the Lens
The lens on a digital camera plays a vital role in making the highest quality photos. The Nikon Coolpix 5400 employs a 4x Optical Zoom-Nikkor lens with Nikon's Extra-Low Dispersion (ED) glass with a zoom range of 28-116mm (35mm equivalent) for incredibly sharp, vivid images. More professionals choose Nikkor lenses than all other brands combined, including the overwhelming majority of Pulitzer Prize-winning photographers, and that same quality is built into the Nikkor lens of every Nikon Coolpix digital camera, including the Nikon Coolpix 5400.
The Nikon Coolpix 5400 produces high quality images at sizes of up to 2,592 x 1,944 pixels for prints well beyond 16x20-inches in size. The camera allows for extremely fast operation and split-second precision with its enhanced Continuous Shooting Mode. The Nikon Coolpix 5400 will now fire 7 pristine, full-sized images, at a rate of 3 frames per second. In addition, there is an all-new 5 shot buffer mode, with 64 MB buffer, enabling the user to capture the last 5 images of a fleeting moment.
'Digital Artistry' - Digital Photography, Your Way
The Nikon Coolpix 5400 offers the ultimate in full creative control for the photographer. The Coolpix 5400 employs a host of new and exciting features, including:
Intuitive Design - Easy Operation
Nikon Coolpix 5400 photographers will have complete and immediate access to important camera settings at one's fingertips without having to navigate through the menu system with the addition of a new command dial based on the award-winning Nikon D100 design. The new command dial will leave 5400 photographers free to seek out their next great shot. Nikon has also incorporated 15 Scene Modes into the Nikon Coolpix 5400 to allow for convenient point-and-shoot operation of the camera.
The Nikon Coolpix 5400's enhanced Movie Mode can record up to 180 seconds of QuickTime™ video (at 15 frames per second) in Movie (320x240) Mode and 70 seconds in TV Movie (640x480) format with audio. With the optional AC adapter and a keen imagination, the camera can now produce incredible time-lapse movie sequences, shared as QuickTime™ movies, by capturing motion jpeg files showing slow-moving objects or events over a long duration such as a sunrise to sunset or a flower blooming.
Get the Red Out! - NikonView 6 and Nikon's Exclusive One-Touch Red-Eye Fix™ Software
The Nikon Coolpix 5400 features the latest version of NikonView 6, complete with Nikon's new and exclusive One-Touch Red-Eye Fix software, which instantly fixes red-eye with the touch of a button from most typical red-eye digital photos.
One-Touch Red-Eye Fix™ software recognizes and fixes red eyes, without desaturating the image and without affecting other red items within the photo. Nikon is the only photo manufacturer offering this powerful one-touch red-eye removal tool, which is great for beginners yet powerful enough for more advanced photographers.
The Nikon Coolpix 5400 also includes a host of exciting programs from ArcSoft® including PhotoStudio™ for image manipulation and enhancement, VideoImpression™ for editing and sharing QuickTime movies, and Panorama Maker™, which lets users easily stitch a number of images together to create beautiful panoramic photos. The camera also comes with PhotoBase™, which allows photos and slide shows to be downloaded and displayed on the screen of a PDA.
The Nikon Coolpix 5400 includes the new NikonView 6 software CD-ROM, shoulder strap, USB cable, video cable, a Lexar 16 MB "Speed Rated" Starter Memory Card and a Li-Ion rechargeable battery and quick charger.
The Nikon Coolpix 5400 will be available in Summer 2003 at an MSRP of .95.
Nikon Inc., the world leader in precision optics, 35mm and digital imaging technology, is recognized for setting new standards in product design and performance in consumer and professional photographic equipment. Nikon Inc. distributes Nikon's Total Imaging System of consumer and professional 35mm film and digital SLR cameras, Nikkor optics, Speedlights and System Accessories; 35mm compact cameras; Coolpix(R) compact digital cameras; Coolscan(R) digital film scanners; Nikonos(R) underwater photographic systems; and Nikon sports and recreational optics. The company plays an active role in supporting aspiring, advanced and professional photographers through a variety of organizations, educational programs, events and workshops. For product information, contact Nikon at (800) NIKON-US or visit http://www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.
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