Steve's Digicams - Breaking News - Nikon 03/16/2005 Press Release
Press Release - March 16, 2005
Nikon Introduces New Coolpix S1 Digital Camera – The Smallest And Thinnest Nikon Camera And The First With A 2.5" LCD ScreenSophistication Made Simple through Exclusive Nikon Technology
"The new Coolpix S1 is a breakthrough for Nikon in terms of its advanced technology designed to take better pictures, easier than ever," said Bill Giordano, General Manager of Marketing for Nikon, Inc. "The Coolpix S1 would be a perfect choice for digital photographers who want a sleek slim companion camera to capture memories whenever and wherever they happen."
Beautiful Pictures in Three Simple Steps!
With improved designs and exciting new exclusive technology, Nikon has narrowed the picture-taking process down to three simple steps – turn on the camera, frame the shot and snap the picture. It’s that simple!
Imagine a camera smart enough to find a face in a portrait shot. Nikon’s new Face-priority AF function can do just that when selected through the Portrait Scene Mode. As its name suggests, Face-priority AF ensures that faces remain in focus when shooting portraits by automatically sensing the presence of a human face within the frame and setting accurate focus accordingly. The result is a sharp portrait with the press of a button.
Beyond faces, the Nikon Coolpix S1 can also automatically detect and fix red-eye directly within the camera. The S1 boasts Nikon’s renowned In-Camera Red-Eye Fix™ technology, which detects and corrects red eyes in most typical situations without the need to press buttons or select and highlight the eyes in playback. Without the hassle of additional software, photographers will experience less red-eye photos yielding print-ready portraits.
The new Coolpix S1 also uses intelligent technology to help ensure a balanced exposure and sharpness. Nikon’s exclusive new D-Lighting function is another addition that can literally turn throwaway shots into frame-able memories. The D-Lighting feature can be selected in Playback mode — automatically compensating for insufficient flash or excessive back lighting in order to obtain balanced exposure throughout the frame. The S1 is also equipped with Blur Warning, another feature unique to Nikon which alerts the user when a shot is compromised by camera or hand shake, allowing another shot to be taken before leaving the scene.
Nikon has engineered the new Coolpix S1 with more features that improve the image directly within the camera and streamline the process of receiving great prints using a favorite retailer, online service or home printer. Furthermore, with its incredible, bright 2.5-inch LCD screen, images are easier to review and share than on most consumer digital cameras.
To further address a common need among digital camera users, Nikon has also focused its technology to reducing power consumption, allowing the Coolpix S1 to take significantly more shots per battery charge, using the camera’s rechargeable EN-EL8 lithium-ion battery.
To add speed to precision, the Coolpix S1 offers continuous shooting at 1.8 fps. The blazing speed even continues into the startup time, with the Coolpix S1 starting up in less than 2 seconds.
The Coolpix S1 also makes it easy to capture action in an expressive manner with the power to record VGA-size movies with sound at a smooth rate of 15 frames per second. The S1 can easily be connected to a TV, using the included video cable, to share the fun with friends and family.
With a redesigned graphic user interface (GUI), the S1 user can now navigate functions by either menu item list or the all new icon view and the all new Help function. Now the camera enables the total beginner to find the right mode at the right moment to achieve the best results, time after time. It’s all part of Nikon’s dedicated effort to give users what they demand in a top quality digital camera.
The announcement of the Nikon Coolpix S1 digital camera is targeted toward making a great picture easy through the use of automatic in-camera features, from the compact design to the host of time-saving features. The PictBridge compatibility makes it possible to print directly to a printer, without the need for a computer. For those who enjoy organizing and sharing their photographs on a computer, all Nikon Coolpix cameras ship with Nikon’s proprietary PictureProject software, a user-friendly photo management software designed expressly for use by Nikon Coolpix photographers that offers a broad selection of cataloguing, editing and sharing functions. This software package is aimed at providing a central location that is simple, intuitive and seamless for Coolpix digital photographers.
The Coolpix S1 will be available at retail nationwide in April 2005 at an MSRP of .95. For more information about this and other Coolpix cameras, please visit www.nikondigital.com.
Nikon...If the picture matters, the camera matters™. Nikon Inc. is the world leader in precision optics, 35mm and digital imaging technology and is recognized worldwide for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional 35mm film and digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Advanced Photo System cameras; 35mm compact cameras; Nikon Coolpix® compact digital cameras; Coolscan® digital film scanners; Nikonos® underwater photographic systems; and Nikon sports and recreational optics. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.
Coolpix S1 Specifications
|Type of camera:||Digital Camera S1|
|Effective Pixels:||5.1 million|
|Image Sensor:||Imaging Sensor: 1/2.5-inch interline CCD; Effective pixels: 5.1 million|
|Image Size:||5M (2592x1944), 3M (2048x1536), PC Screen (1024x768), TV Screen (640x480)|
|Lens:||3x Zoom-Nikkor; 5.8-17.4mm [35mm (135) format equivalent to 35-105mm]; f/3.0-5.4; 12 elements in 10 groups, Digital Zoom to 4x|
|Autofocus:||Contrast-detect TTL AF with AF-assist illuminator|
|Focus Range:||12 in. (30cm) to infinity, 1.6 in. (4cm) to infinity in Macro Mode|
|Focus Area:||Center, auto multi-AF|
|LCD Monitor:||2.5-inch type, 110,000-dot Amorphous silicon TFT LCD monitor with brightness adjustment; frame coverage: (through) approx. 97%, (playback) approx. 100%|
|Media:||SD memory card (optional), Internal memory equipped|
|Shooting Modes -- Still:||Auto, Scene Assist (Portrait, Landscape, Sports, Night portrait), Scene (Party/Indoor, Beach/Snow, Sunset, Dusk/Dawn, Night landscape, Close up, Museum, Fireworks show, Copy, Back light, Panorama assist, Underwater, Voice Recording), BSS (Best Shot Selector), Image adjustment, Saturation control, White Balance (Auto, Preset and 7 manual modes), Digital zoom (max. 4x), Noise reduction, Self-timer (3 sec., 10 sec)|
|Shooting Modes -- Movie:||TV movie 640 (640x480) at 15fps, Small size 320(320x240) at 15fps, Smaller size 160 (160x120) at 15fps, Time-lapse movie 640* (640x480) at 15fps|
|Capture Modes:||1) Single, 2) Continuous (approx. 1.8fps), 3) Multi-shot 16 (available only at 5M image size), Interval timer shooting|
|Number of Frames:||(5M): (w/12MB of Internal memory): Fine approx. 5, Normal approx. 10, Basic approx. 17|
|Aperture:||Two-step (Open/ND filter (-3.0AV))|
|Built-in Speedlight:||Range: 0.3-2.5m/ 1-8.2 ft. (W), 0.3-1.4m/ 1-4.6 ft. (T); Flash modes: Auto, Red-eye Reduction Auto (In-Camera Red-Eye Fix), Anytime Flash, Flash Cancel and Slow sync.|
|Interface:||via COOLSTATION MV-11; USB (2.0 Full-speed), Audio Video output (NTSC/PAL)|
Chinese/Korean/Russian selectable in menu display
|Power Requirements:||One EN-EL8 Rechargeable Li-ion Battery (Supplied ), COOLSTATION MV-11 (supplied), AC Adapter EH-63 (supplied)|
|Battery Life (approx.):||One rechargeable lithium-ion battery EN-EL8 (supplied), 200 images. (based on CIPA standard*)|
|Dimension (W x H x D):||Approx. 3.5 x 2.3 x 0.8 in. (89.9 x 57.5 x 19.7mm)|
|Weight:||Approx. 4.2 oz. (118g) (without battery and memory card)|
|Supplied Accessories:||Hand Strap, USB cable, Audio Video cable, EN-EL8 Rechargeable Li-ion Battery, EH-63 AC Adapter, COOLSTATION MV-11 Cradle, PictureProject CD-ROM|
|Optional Accessories:||Battery Charger MH-62, Leather Case/Battery Kit, Leather Case, WP-CP5 Waterproof Case, and SD memory card|
|PictureProject System Requirements:||OS: Macintosh: Mac(R)OS X (10.1.5 or later)/ Windows: Windows(R) XP Home Edition / Professional, Windows(R)2000 Professional, Windows(R)Me, Windows(R)98SE pre-installed models RAM:64MB or more recommendedHard disk:60MB required for installationDisplay:800 x 600 or larger with 16-bit color (full color recommended)Others:CD-ROM drive required for installationOnly built-in USB ports are supported|